Tuniu (TOUR) E10: $0.00 (As of Mar. 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

TOUR Tuniu Corp TOUR
55 GF Score
Price $4.90
GF Value $91.53
Valuation Possible Value Trap
! 2 Warning Signs
View Full Analysis

What is Tuniu E10?

Tuniu TOUR -2.87% 55 E10 is $0.00 as of Mar. 2026. GuruFocus rates TOUR with a GF Score™ of 55/100 and a GF Value™ of $91.53 (Possible Value Trap). The stock has 2 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Tuniu's adjusted earnings per share data for the three months ended in Mar. 2026 was $0.000. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is $0.00 for the trailing ten years ended in Mar. 2026.

Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

As of today (2026-08-17), Tuniu's current stock price is $4.90. Tuniu's E10 for the quarter that ended in Mar. 2026 was $0.00. Tuniu's Shiller PE Ratio of today is .


Tuniu  (NAS:TOUR) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


Tuniu E10 Related Terms


Tuniu E10 Historical Data

* Premium members only.

The historical data trend for Tuniu's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Tuniu E10 Chart

Tuniu Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 -13.73 -12.64 -10.53 0.00

Tuniu Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -9.87 -9.24 -8.44 0.00 0.00

TOUR vs YTRA, AHMA, NTRP: E10 Comparison

For the Travel Services subindustry, Tuniu's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Tuniu Shiller PE Ratio vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Tuniu's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where Tuniu's Shiller PE Ratio falls into.


TOUR
55GF Score
Tuniu Corp TOUR
E10 is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Tuniu E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Tuniu's adjusted earnings per share data for the three months ended in Mar. 2026 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=0/116.3033*116.3033
=0.000

Current CPI (Mar. 2026) = 116.3033.

Tuniu Quarterly Data

per share eps CPI Adj_EPS
201606 -9.060 101.400 -10.392
201609 -6.611 102.400 -7.509
201612 -6.416 102.600 -7.273
201703 -3.307 103.200 -3.727
201706 -3.173 103.100 -3.579
201709 -0.365 104.100 -0.408
201712 -2.184 104.500 -2.431
201803 -0.902 105.300 -0.996
201806 -0.974 104.900 -1.080
201809 0.350 106.600 0.382
201812 -0.741 106.500 -0.809
201903 -1.833 107.700 -1.979
201906 -1.957 107.700 -2.113
201909 -0.169 109.800 -0.179
201912 -4.235 111.200 -4.429
202003 -2.308 112.300 -2.390
202006 -1.695 110.400 -1.786
202009 -0.661 111.700 -0.688
202012 -11.148 111.500 -11.628
202103 -0.507 112.662 -0.523
202106 -0.187 111.769 -0.195
202109 -0.418 112.215 -0.433
202112 -0.424 113.108 -0.436
202203 -0.520 114.335 -0.529
202206 -1.523 114.558 -1.546
202209 -0.256 115.339 -0.258
202212 -0.043 115.116 -0.043
202303 -0.087 115.116 -0.088
202306 0.007 114.558 0.007
202309 0.452 115.339 0.456
202312 -1.508 114.781 -1.528
202403 0.167 115.227 0.169
202406 0.496 114.781 0.503
202409 0.509 115.785 0.511
202412 -0.288 114.893 -0.292
202503 -0.041 115.116 -0.041
202506 0.167 114.907 0.169
202509 0.253 115.471 0.255
202512 0.000 115.832 0.000
202603 0.000 116.303 0.000

Add all the adjusted EPS together and divide 10 will get our e10.

Frequently Asked Questions Learn more about E10 →
What does a E10 of $0.00 mean?
Tuniu (TOUR) has a E10 of $0.00 as of Mar. 2026. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Tuniu and its competitors.
Is Tuniu's E10 too high?
Tuniu's current E10 is $0.00. Overall, Tuniu has a GF Score™ of 55/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Tuniu's E10 compare to YTRA and AHMA?
Tuniu's E10 of $0.00 can be compared against companies in the Travel & Leisure industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good E10 for a Travel & Leisure company?
A good E10 depends on the Travel & Leisure industry context. However, E10 should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high E10 mean?
A high E10 can signal that a stock is expensive relative to its fundamentals. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Tuniu and its competitors. Tuniu's current E10 is $0.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Tuniu stock overvalued right now?
Based on GuruFocus' analysis, Tuniu (TOUR) is currently considered Possible Value Trap. The stock's GF Value™ is $91.53, compared to a current price of $4.90 — trading 94.6% below its estimated fair value. The current E10 is $0.00. Tuniu's overall GF Score™ is 55/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is E10 calculated?
E10 is calculated from a company's financial statements. For Tuniu (TOUR), the current E10 is $0.00 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Tuniu (TOUR) Overvalued in 2026?

Based on GuruFocus' analysis, Tuniu stock appears to be undervalued. The current stock price of $4.90 is trading 94.6% below its estimated GF Value™ of $91.53. GuruFocus considers Tuniu to be Possible Value Trap.

Key valuation signals for TOUR:

  • E10: $0.00
  • GF Value™: $91.53 vs. price of $4.90 (94.6% below fair value)
  • GF Score™: 55/100 with 2 warning signs

No single metric tells the full story. See the TOUR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Tuniu Business Description

Other Exchanges 0TU:Germany
Address No. 108 Xuanwudadao, Building 6-A, 6, 8-12th floor, Juhuiyuan, Jiangsu Province, Xuanwu District, Nanjing, CHN, 210023
Tuniu Corp is an online leisure travel company. The company is engaged in the provision of travel-related services in the People's Republic of China. The company offers a large selection of packaged tours, including organized tours and self-guided tours, and travel-related services for leisure travellers. The company's organized tours provide pre-arranged itineraries, transportation, accommodations, entertainment, meals, and tour guide services. Its self-guided tours consist of combinations of flights and hotel bookings and other optional add-ons. The company derives almost all of its revenue from PRC.
55GF Score

Get the complete analysis for TOUR

E10 is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$4.90
Price
$91.53
GF Value