Puma SE (XBUL:PUM) E10: лв0.98 (As of Jun. 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

XBUL:PUM Puma SE XBUL:PUM
72 GF Score
Price лв23.63
GF Value лв24.62
! 7 Warning Signs
View Full Analysis

What is Puma SE E10?

Puma SE XBUL:PUM 72 E10 is лв0.98 as of Jun. 2026. GuruFocus rates XBUL:PUM with a GF Score™ of 72/100 and a GF Value™ of лв24.62. The stock has 7 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Puma SE's adjusted earnings per share data for the three months ended in Jun. 2026 was лв-0.958. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is лв0.98 for the trailing ten years ended in Jun. 2026.

During the past 12 months, Puma SE's average E10 Growth Rate was -23.10% per year. During the past 3 years, the average E10 Growth Rate was 0.90% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

During the past 13 years, the highest 3-Year average E10 Growth Rate of Puma SE was 22.00% per year. The lowest was 0.90% per year. And the median was 4.20% per year.

As of today (2026-08-18), Puma SE's current stock price is лв23.63. Puma SE's E10 for the quarter that ended in Jun. 2026 was лв0.98. Puma SE's Shiller PE Ratio of today is 24.11.

During the past 13 years, the highest Shiller PE Ratio of Puma SE was 131.84. The lowest was 11.41. And the median was 53.18.


Puma SE  (XBUL:PUM) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

Puma SE's Shiller P/E Ratio of today is calculated as

Shiller PE Ratio=Share Price/E10
=23.63/0.98
=24.11

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

During the past 13 years, the highest Shiller P/E Ratio of Puma SE was 131.84. The lowest was 11.41. And the median was 53.18.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


Puma SE E10 Related Terms


Puma SE E10 Historical Data

* Premium members only.

The historical data trend for Puma SE's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Puma SE E10 Chart

Puma SE Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 1.12

Puma SE Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 1.38 1.37 1.12 1.25 0.98

XBUL:PUM vs NKE, DECK, ONON: E10 Comparison

For the Footwear & Accessories subindustry, Puma SE's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Puma SE Shiller PE Ratio vs Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Puma SE's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where Puma SE's Shiller PE Ratio falls into.


XBUL:PUM
72GF Score
Puma SE XBUL:PUM
E10 is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Puma SE E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Puma SE's adjusted earnings per share data for the three months ended in Jun. 2026 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=-0.958/131.3638*131.3638
=-0.958

Current CPI (Jun. 2026) = 131.3638.

Puma SE Quarterly Data

per share eps CPI Adj_EPS
201609 0.503 101.017 0.654
201612 -0.055 101.217 -0.071
201703 0.602 101.417 0.780
201706 0.278 102.117 0.358
201709 0.841 102.717 1.076
201712 0.030 102.617 0.038
201803 0.943 102.917 1.204
201806 0.416 104.017 0.525
201809 1.029 104.718 1.291
201812 0.135 104.217 0.170
201903 1.208 104.217 1.523
201906 0.633 105.718 0.787
201909 1.252 106.018 1.551
201912 0.226 105.818 0.281
202003 0.450 105.718 0.559
202006 -1.223 106.618 -1.507
202009 1.519 105.818 1.886
202012 0.351 105.518 0.437
202103 1.474 107.518 1.801
202106 0.674 108.486 0.816
202109 1.916 109.435 2.300
202112 0.096 110.384 0.114
202203 1.513 113.968 1.744
202206 1.004 115.760 1.139
202209 1.646 118.818 1.820
202212 0.018 119.345 0.020
202303 1.417 122.402 1.521
202306 0.680 123.140 0.725
202309 1.593 124.195 1.685
202312 0.000 123.773 0.000
202403 1.069 125.038 1.123
202406 0.511 125.882 0.533
202409 1.600 126.198 1.665
202412 0.302 127.041 0.312
202503 0.000 127.779 0.000
202506 -3.268 128.412 -3.343
202509 -0.836 129.255 -0.850
202512 -4.549 129.361 -4.619
202603 0.353 131.258 0.353
202606 -0.958 131.364 -0.958

Add all the adjusted EPS together and divide 10 will get our e10.

Frequently Asked Questions Learn more about E10 →
What does a E10 of лв0.98 mean?
Puma SE (XBUL:PUM) has a E10 of лв0.98 as of Jun. 2026. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Puma SE and its competitors.
Is Puma SE's E10 too high?
Puma SE's current E10 is лв0.98. Overall, Puma SE has a GF Score™ of 72/100, reflecting its overall financial health beyond just this single metric.
How does Puma SE's E10 compare to NKE and DECK?
Puma SE's E10 of лв0.98 can be compared against companies in the Manufacturing - Apparel & Accessories industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good E10 for a Manufacturing - Apparel & Accessories company?
A good E10 depends on the Manufacturing - Apparel & Accessories industry context. However, E10 should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high E10 mean?
A high E10 can signal that a stock is expensive relative to its fundamentals. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Puma SE and its competitors. Puma SE's current E10 is лв0.98. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Puma SE stock overvalued right now?
Puma SE (XBUL:PUM) has a current E10 of лв0.98. The stock's GF Value™ is лв24.62, compared to a current price of лв23.63 — trading 4% below its estimated fair value. The current E10 is лв0.98. Puma SE's overall GF Score™ is 72/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is E10 calculated?
E10 is calculated from a company's financial statements. For Puma SE (XBUL:PUM), the current E10 is лв0.98 as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Puma SE (XBUL:PUM) Overvalued in 2026?

Based on GuruFocus' analysis, Puma SE stock appears to be undervalued. The current stock price of лв23.63 is trading 4% below its estimated GF Value™ of лв24.62.

Key valuation signals for XBUL:PUM:

  • E10: лв0.98
  • GF Value™: лв24.62 vs. price of лв23.63 (4% below fair value)
  • GF Score™: 72/100 with 7 warning signs

No single metric tells the full story. See the XBUL:PUM stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Puma SE Business Description

Address Puma Way 1, Herzogenaurach, BY, DEU, 91074
Puma designs and markets footwear, apparel, and accessories under its own name and golf clubs and golf accessories under the Cobra Golf name. Footwear (56% of 2025 sales) is its largest category, followed by apparel (32%) and accessories (12%). Puma also licenses its name for fragrances, eyewear, and watches. Most of its sales are through wholesale partners (68% of 2025 sales), with the rest through approximately 1,000 owned retail and outlet stores and online channels. The company's products are sold in Europe, the Middle East, and Africa (43% of 2025 sales), the Americas (35%), and Asia-Pacific (22%). China-based competitor Anta is in the process of acquiring 29% of Puma's outstanding shares.
72GF Score

Get the complete analysis for XBUL:PUM

E10 is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

лв23.63
Price
лв24.62
GF Value