Lotte (XKRX:004990) E10: ₩-978.78 (As of Jun. 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

XKRX:004990 Lotte Corp XKRX:004990
78 GF Score
Price ₩24,600.00
GF Value ₩25,655.43
Valuation Fairly Valued
! 8 Warning Signs
View Full Analysis

What is Lotte E10?

Lotte XKRX:004990 -1.20% 78 E10 is ₩-978.78 as of Jun. 2026. GuruFocus rates XKRX:004990 with a GF Score™ of 78/100 and a GF Value™ of ₩25,655.43 (Fairly Valued). The stock has 8 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Lotte's adjusted earnings per share data for the three months ended in Jun. 2026 was ₩355.784. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is ₩-978.78 for the trailing ten years ended in Jun. 2026.

Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

During the past 13 years, the highest 3-Year average E10 Growth Rate of Lotte was 0.30% per year. The lowest was -56.70% per year. And the median was -13.95% per year.

As of today (2026-09-19), Lotte's current stock price is ₩24600.00. Lotte's E10 for the quarter that ended in Jun. 2026 was ₩-978.78. Lotte's Shiller PE Ratio of today is .

During the past 13 years, the highest Shiller PE Ratio of Lotte was 172.86. The lowest was 9.38. And the median was 17.98.


Lotte  (XKRX:004990) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

During the past 13 years, the highest Shiller P/E Ratio of Lotte was 172.86. The lowest was 9.38. And the median was 17.98.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


Lotte E10 Related Terms


Lotte E10 Historical Data

* Premium members only.

The historical data trend for Lotte's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Lotte E10 Chart

Lotte Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only 1,971.00 1,870.08 1,660.32 282.23 -959.04

Lotte Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 285.67 287.51 -959.04 -969.07 -978.78

XKRX:004990 vs MDLZ, HSY, TR: E10 Comparison

For the Confectioners subindustry, Lotte's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Lotte Shiller PE Ratio vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Lotte's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where Lotte's Shiller PE Ratio falls into.


XKRX:004990
78GF Score
Lotte Corp XKRX:004990
E10 is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Lotte E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Lotte's adjusted earnings per share data for the three months ended in Jun. 2026 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=355.784/126.4904*126.4904
=355.784

Current CPI (Jun. 2026) = 126.4904.

Lotte Quarterly Data

per share eps CPI Adj_EPS
201603 1,190.664 100.561 1,497.675
201606 314.260 100.791 394.390
201609 1,652.564 101.461 2,060.231
201612 -366.432 101.561 -456.376
201703 1,259.313 102.851 1,548.761
201706 423.938 102.611 522.594
201709 -1,003.586 103.491 -1,226.625
201803 1,038.389 104.101 1,261.722
201806 -567.907 104.130 -689.855
201809 1,710.989 105.651 2,048.487
201903 1,742.139 104.491 2,108.929
201906 1,543.402 104.881 1,861.402
201909 2,305.022 105.200 2,771.505
201912 -10,740.256 105.121 -12,923.540
202003 -790.863 105.354 -949.526
202006 -713.217 105.112 -858.278
202009 2,000.992 106.198 2,383.352
202012 -3,271.639 105.765 -3,912.725
202103 1,381.841 107.357 1,628.113
202106 925.073 107.579 1,087.696
202109 3,807.007 108.759 4,427.670
202112 -1,798.174 109.676 -2,073.844
202203 1,124.754 111.848 1,271.999
202206 1,572.644 114.072 1,743.845
202209 1,570.669 114.715 1,731.892
202212 -1,880.718 115.179 -2,065.414
202303 425.949 116.507 462.447
202306 254.435 117.182 274.646
202309 856.843 118.964 911.055
202312 -1,751.930 118.837 -1,864.757
202403 -613.488 120.123 -646.006
202406 -2,516.234 120.007 -2,652.167
202409 -1,010.930 120.861 -1,058.015
202412 -10,102.093 121.135 -10,548.691
202503 -1,534.094 122.590 -1,582.904
202506 -1,324.948 122.611 -1,366.868
202509 -1,028.845 123.402 -1,054.597
202512 -4,736.672 123.939 -4,834.169
202603 -25.164 125.236 -25.416
202606 355.784 126.490 355.784

Add all the adjusted EPS together and divide 10 will get our e10.

Frequently Asked Questions Learn more about E10 →
What does a E10 of ₩-978.78 mean?
Lotte (XKRX:004990) has a E10 of ₩-978.78 as of Jun. 2026. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Lotte and its competitors.
Is Lotte's E10 too high?
Lotte's current E10 is ₩-978.78. Overall, Lotte has a GF Score™ of 78/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Lotte's E10 compare to MDLZ and HSY?
Lotte's E10 of ₩-978.78 can be compared against companies in the Consumer Packaged Goods industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good E10 for a Consumer Packaged Goods company?
A good E10 depends on the Consumer Packaged Goods industry context. However, E10 should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high E10 mean?
A high E10 can signal that a stock is expensive relative to its fundamentals. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Lotte and its competitors. Lotte's current E10 is ₩-978.78. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Lotte stock overvalued right now?
Based on GuruFocus' analysis, Lotte (XKRX:004990) is currently considered Fairly Valued. The stock's GF Value™ is ₩25,655.43, compared to a current price of ₩24,600.00 — trading 4.1% below its estimated fair value. The current E10 is ₩-978.78. Lotte's overall GF Score™ is 78/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is E10 calculated?
E10 is calculated from a company's financial statements. For Lotte (XKRX:004990), the current E10 is ₩-978.78 as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Lotte (XKRX:004990) Overvalued in 2026?

Based on GuruFocus' analysis, Lotte stock appears to be undervalued. The current stock price of ₩24,600.00 is trading 4.1% below its estimated GF Value™ of ₩25,655.43. GuruFocus considers Lotte to be Fairly Valued.

Key valuation signals for XKRX:004990:

  • E10: ₩-978.78
  • GF Value™: ₩25,655.43 vs. price of ₩24,600.00 (4.1% below fair value)
  • GF Score™: 78/100 with 8 warning signs

No single metric tells the full story. See the XKRX:004990 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Lotte Business Description

Other Exchanges 00499K:Korea
Address 300, Olympic-ro, Songpa-gu, Seoul, KOR
Lotte Corp formerly, Lotte Confectionery Co Ltd is a Korea-based company engaged in the food business. The company manufactures and distributes confectionery products such as gum, chocolate, biscuit, ice cream, pie, snacks, and candy, among others. The company distributes its products through retail stores, supermarkets, and other distribution channels.
78GF Score

Get the complete analysis for XKRX:004990

E10 is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

₩24,600.00
Price
₩25,655.43
GF Value