Hyundai Department Store Co (XKRX:069960) E10: ₩7,677.61 (As of Jun. 2026)

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XKRX:069960 Hyundai Department Store Co Ltd XKRX:069960
74 GF Score
Price ₩93,100.00
GF Value ₩56,962.10
Valuation Significantly Overvalued
! 7 Warning Signs
View Full Analysis

What is Hyundai Department Store Co E10?

Hyundai Department Store Co XKRX:069960 -0.64% 74 E10 is ₩7,677.61 as of Jun. 2026. GuruFocus rates XKRX:069960 with a GF Score™ of 74/100 and a GF Value™ of ₩56,962.10 (Significantly Overvalued). The stock has 7 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Hyundai Department Store Co's adjusted earnings per share data for the three months ended in Jun. 2026 was ₩3,220.000. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is ₩7,677.61 for the trailing ten years ended in Jun. 2026.

During the past 12 months, Hyundai Department Store Co's average E10 Growth Rate was -0.60% per year. During the past 3 years, the average E10 Growth Rate was -10.90% per year. During the past 5 years, the average E10 Growth Rate was -9.20% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

During the past 13 years, the highest 3-Year average E10 Growth Rate of Hyundai Department Store Co was -1.50% per year. The lowest was -11.50% per year. And the median was -6.00% per year.

As of today (2026-08-25), Hyundai Department Store Co's current stock price is ₩93100.00. Hyundai Department Store Co's E10 for the quarter that ended in Jun. 2026 was ₩7,677.61. Hyundai Department Store Co's Shiller PE Ratio of today is 12.13.

During the past 13 years, the highest Shiller PE Ratio of Hyundai Department Store Co was 26.38. The lowest was 4.38. And the median was 6.61.


Hyundai Department Store Co  (XKRX:069960) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

Hyundai Department Store Co's Shiller P/E Ratio of today is calculated as

Shiller PE Ratio=Share Price/E10
=93100.00/7677.61
=12.13

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

During the past 13 years, the highest Shiller P/E Ratio of Hyundai Department Store Co was 26.38. The lowest was 4.38. And the median was 6.61.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


Hyundai Department Store Co E10 Related Terms


Hyundai Department Store Co E10 Historical Data

* Premium members only.

The historical data trend for Hyundai Department Store Co's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Hyundai Department Store Co E10 Chart

Hyundai Department Store Co Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only 11,203.52 10,775.35 9,186.98 7,775.02 7,610.97

Hyundai Department Store Co Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 7,724.90 7,760.39 7,610.97 7,600.14 7,677.61

XKRX:069960 vs DDS, M: E10 Comparison

For the Department Stores subindustry, Hyundai Department Store Co's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Hyundai Department Store Co Shiller PE Ratio vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Hyundai Department Store Co's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where Hyundai Department Store Co's Shiller PE Ratio falls into.


XKRX:069960
74GF Score
Hyundai Department Store Co Ltd XKRX:069960
E10 is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Hyundai Department Store Co E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Hyundai Department Store Co's adjusted earnings per share data for the three months ended in Jun. 2026 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=3220/126.4904*126.4904
=3,220.000

Current CPI (Jun. 2026) = 126.4904.

Hyundai Department Store Co Quarterly Data

per share eps CPI Adj_EPS
201609 2,417.000 101.461 3,013.243
201612 3,858.000 101.561 4,804.979
201703 4,559.000 102.851 5,606.868
201706 2,309.000 102.611 2,846.337
201709 2,203.000 103.491 2,692.598
201712 2,167.000 102.991 2,661.448
201803 3,489.000 104.101 4,239.401
201806 1,759.000 104.130 2,136.713
201809 2,414.000 105.651 2,890.169
201812 2,932.000 104.351 3,554.072
201903 2,412.000 104.491 2,919.822
201906 1,679.000 104.881 2,024.939
201909 1,812.000 105.200 2,178.707
201912 2,735.000 105.121 3,290.972
202003 725.000 105.354 870.450
202006 382.000 105.112 459.695
202009 1,272.000 106.198 1,515.060
202012 781.000 105.765 934.039
202103 1,972.000 107.357 2,323.450
202106 1,854.000 107.579 2,179.924
202109 2,452.000 108.759 2,851.754
202112 2,375.000 109.676 2,739.101
202203 2,859.000 111.848 3,233.281
202206 2,093.000 114.072 2,320.847
202209 2,285.000 114.715 2,519.547
202212 -644.000 115.179 -707.244
202303 2,589.000 116.507 2,810.840
202306 819.000 117.182 884.057
202309 2,483.000 118.964 2,640.099
202312 -9,541.000 118.837 -10,155.456
202403 3,125.000 120.123 3,290.642
202406 -6,657.000 120.007 -7,016.628
202409 971.000 120.861 1,016.225
202412 915.000 121.135 955.451
202503 3,107.000 122.590 3,205.854
202506 2,068.000 122.611 2,133.430
202509 2,099.000 123.402 2,151.537
202512 2,292.000 123.939 2,339.177
202603 3,169.000 125.236 3,200.742
202606 3,220.000 126.490 3,220.000

Add all the adjusted EPS together and divide 10 will get our e10.

Frequently Asked Questions Learn more about E10 →
What does a E10 of ₩7,677.61 mean?
Hyundai Department Store Co (XKRX:069960) has a E10 of ₩7,677.61 as of Jun. 2026. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Hyundai Department Store Co and its competitors.
Is Hyundai Department Store Co's E10 too high?
Hyundai Department Store Co's current E10 is ₩7,677.61. Overall, Hyundai Department Store Co has a GF Score™ of 74/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Hyundai Department Store Co's E10 compare to DDS and M?
Hyundai Department Store Co's E10 of ₩7,677.61 can be compared against companies in the Retail - Cyclical industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good E10 for a Retail - Cyclical company?
A good E10 depends on the Retail - Cyclical industry context. However, E10 should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high E10 mean?
A high E10 can signal that a stock is expensive relative to its fundamentals. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Hyundai Department Store Co and its competitors. Hyundai Department Store Co's current E10 is ₩7,677.61. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Hyundai Department Store Co stock overvalued right now?
Based on GuruFocus' analysis, Hyundai Department Store Co (XKRX:069960) is currently considered Significantly Overvalued. The stock's GF Value™ is ₩56,962.10, compared to a current price of ₩93,100.00 — trading 63.4% above its estimated fair value. The current E10 is ₩7,677.61. Hyundai Department Store Co's overall GF Score™ is 74/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is E10 calculated?
E10 is calculated from a company's financial statements. For Hyundai Department Store Co (XKRX:069960), the current E10 is ₩7,677.61 as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Hyundai Department Store Co (XKRX:069960) Overvalued in 2026?

Based on GuruFocus' analysis, Hyundai Department Store Co stock appears to be overvalued. The current stock price of ₩93,100.00 is trading 63.4% above its estimated GF Value™ of ₩56,962.10. GuruFocus considers Hyundai Department Store Co to be Significantly Overvalued.

Key valuation signals for XKRX:069960:

  • E10: ₩7,677.61
  • GF Value™: ₩56,962.10 vs. price of ₩93,100.00 (63.4% above fair value)
  • GF Score™: 74/100 with 7 warning signs

No single metric tells the full story. See the XKRX:069960 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Hyundai Department Store Co Business Description

Address 201, Apgujeong-ro, Gangnam-gu, Seoul, KOR
Hyundai Department Store Co Ltd is engaged in the department store business. The company operates approx 15 department stores in Apgujeong-dong, Gangnam-gu, and Cheonho-dong, Gangdong-gu, Seoul. The company also produces home shopping programs for cable channels and sells merchandise through home shopping programs. Through its department stores, the company provides upscale apparel, fashion goods, and accessories, home furnishings and foods, among others.
74GF Score

Get the complete analysis for XKRX:069960

E10 is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

₩93,100.00
Price
₩56,962.10
GF Value