WH SmithLSE:SMWH +3.50%55 EBITDA Margin % is 9.22% as of Feb. 2026, which is 35% below its 10-year median of 14.15. GuruFocus rates LSE:SMWH with a GF Score™ of 55/100 and a GF Value™ of £11.97 (Possible Value Trap). The stock has 5 warning signs investors should review. Among 1,128 Retail - Cyclical companies, WH Smith ranks better than 60.9% on this metric.
EBITDA Margin % is calculated as EBITDA divided by its Revenue. WH Smith's EBITDA for the
six
months ended in Feb. 2026 was £69 Mil. WH Smith's Revenue for the
six
months ended in Feb. 2026 was £748 Mil. Therefore, WH Smith's EBITDA margin for the quarter that ended in Feb. 2026 was 9.22%.
WH Smith (LSE:SMWH) EBITDA Margin % Explanation
EBITDA Margin % is the ratio of EBITDA divided by net sales or Revenue. It is an performance metric measuring company's operating profitability. EBITDA Margin takes depreciation and amortization, interest expense and tax into account, which makes it easy to compare the relative profitability of companies of different sizes in the same industry.
WH Smith EBITDA Margin % Related Terms
WH Smith EBITDA Margin % Historical Data
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The historical data trend for WH Smith's EBITDA Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
LSE:SMWH vs CASY, WSM, ULTA: EBITDA Margin % Comparison
For the Specialty Retail subindustry, WH Smith's EBITDA Margin %, along with its competitors' market caps and EBITDA Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
WH Smith EBITDA Margin % vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, WH Smith's EBITDA Margin % distribution charts can be found below:
* The bar in red indicates where WH Smith's EBITDA Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
WH Smith (LSE:SMWH) has a EBITDA Margin % of 9.22% as of Feb. 2026. EBITDA Margin is the ratio of EBITDA divided by net sales or Revenue, usually presented in percent. View historical data on WH Smith and its competitors. This is 35% below median its historical median of 14.15. According to the industry distribution chart, WH Smith ranks #441 out of 1128 companies in the Retail - Cyclical industry, placing it in the top 39.1%.
Is WH Smith's EBITDA Margin % too high?
WH Smith's current EBITDA Margin % of 9.22% is 35% below median its 10-year median of 14.15. The Retail - Cyclical industry median EBITDA Margin % is 7.48. WH Smith's value of 9.22% is 23.3% above this industry median. Based on the distribution chart, WH Smith ranks #441 out of 1128 companies in the Retail - Cyclical industry, which is above the industry midpoint. Overall, WH Smith has a GF Score™ of 55/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does WH Smith's EBITDA Margin % compare to CASY and WSM?
According to the Retail - Cyclical industry distribution chart, WH Smith ranks #441 out of 1128 companies for EBITDA Margin %. This puts WH Smith in the upper half of its industry. The industry median EBITDA Margin % is 7.48. WH Smith's value of 9.22% is 23.3% above this benchmark. While the company's 10-year median is 14.15 vs. the industry median of 7.48, WH Smith has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EBITDA Margin % for a Retail - Cyclical company?
The median EBITDA Margin % among Retail - Cyclical companies is 7.48, based on 1,128 companies in the industry. Companies in the top quartile (top 25%) have a EBITDA Margin % significantly above this median, while those in the bottom quartile fall well below. However, EBITDA Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. WH Smith's current EBITDA Margin % of 9.22% is 23.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EBITDA Margin % mean?
A high EBITDA Margin % can signal that a stock is expensive relative to its fundamentals. EBITDA Margin is the ratio of EBITDA divided by net sales or Revenue, usually presented in percent. View historical data on WH Smith and its competitors. For the Retail - Cyclical industry, the median EBITDA Margin % is 7.48 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. WH Smith's current EBITDA Margin % is 9.22%, which is 35% below median its own 10-year median of 14.15. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is WH Smith stock overvalued right now?
Based on GuruFocus' analysis, WH Smith (LSE:SMWH) is currently considered Possible Value Trap. The stock's GF Value™ is £11.97, compared to a current price of £3.97 — trading 66.9% below its estimated fair value. The current EBITDA Margin % is 9.22%, which is 35% below median its 10-year median of 14.15 and 23.3% above the Retail - Cyclical industry median of 7.48. WH Smith's overall GF Score™ is 55/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EBITDA Margin % calculated?
EBITDA Margin % is calculated from a company's financial statements. For WH Smith (LSE:SMWH), the current EBITDA Margin % is 9.22% as of Feb. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is WH Smith (LSE:SMWH) Overvalued in 2026?
Based on GuruFocus' analysis, WH Smith stock appears to be undervalued.
The current stock price of £3.97 is trading 66.9% below its estimated GF Value™ of £11.97.
GuruFocus considers WH Smith to be Possible Value Trap.
Key valuation signals for LSE:SMWH:
EBITDA Margin %: 9.22% (35% below median its 10-year median of 14.15)
GF Value™: £11.97 vs. price of £3.97 (66.9% below fair value)
Industry Position: 23.3% above the Retail - Cyclical median (#441 of 1128)
No single metric tells the full story. See the LSE:SMWH stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
WH Smith PLC is a travel retailer providing travel essentials through stores in high-footfall transport hubs, operating as a pure-play travel retail business following the sale of its High Street operations. The Company offers a broad portfolio of products and services, including books and magazines, food-to-go, beverages, health and beauty items, travel and technology accessories, and selected partner services. Its operations are organised into three segments: the UK, which generates the majority of revenue and operates stores across airports, hospitals, railway stations, and service areas; North America, with stores mainly in airports and a Resorts business in Las Vegas; and the Rest of the World.
55GF Score
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EBITDA Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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