GoProMIL:1GPRO -6.84%26 EBITDA Margin % is -73.75% as of Mar. 2026. GuruFocus rates MIL:1GPRO with a GF Score™ of 26/100 and a GF Value™ of €1.05 (Possible Value Trap). The stock has 6 warning signs investors should review. Among 2,472 Hardware companies, GoPro ranks worse than 88.11% on this metric.
EBITDA Margin % is calculated as EBITDA divided by its Revenue. GoPro's EBITDA for the
three
months ended in Mar. 2026 was €-63.2 Mil. GoPro's Revenue for the
three
months ended in Mar. 2026 was €85.7 Mil. Therefore, GoPro's EBITDA margin for the quarter that ended in Mar. 2026 was -73.75%.
GoPro (MIL:1GPRO) EBITDA Margin % Explanation
EBITDA Margin % is the ratio of EBITDA divided by net sales or Revenue. It is an performance metric measuring company's operating profitability. EBITDA Margin takes depreciation and amortization, interest expense and tax into account, which makes it easy to compare the relative profitability of companies of different sizes in the same industry.
GoPro EBITDA Margin % Related Terms
GoPro EBITDA Margin % Historical Data
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The historical data trend for GoPro's EBITDA Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
MIL:1GPRO vs TBCH, ZEPP, UEIC: EBITDA Margin % Comparison
For the Consumer Electronics subindustry, GoPro's EBITDA Margin %, along with its competitors' market caps and EBITDA Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
GoPro EBITDA Margin % vs Hardware Industry
For the Hardware industry and Technology sector, GoPro's EBITDA Margin % distribution charts can be found below:
* The bar in red indicates where GoPro's EBITDA Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
GoPro (MIL:1GPRO) has a EBITDA Margin % of -73.75% as of Mar. 2026. EBITDA Margin is the ratio of EBITDA divided by net sales or Revenue, usually presented in percent. View historical data on GoPro and its competitors. According to the industry distribution chart, GoPro ranks #2178 out of 2472 companies in the Hardware industry, placing it in the top 88.1%.
Is GoPro's EBITDA Margin % too high?
GoPro's current EBITDA Margin % is -73.75%. Based on the distribution chart, GoPro ranks #2178 out of 2472 companies in the Hardware industry, which is in the bottom quartile relative to peers. Overall, GoPro has a GF Score™ of 26/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does GoPro's EBITDA Margin % compare to TBCH and ZEPP?
According to the Hardware industry distribution chart, GoPro ranks #2178 out of 2472 companies for EBITDA Margin %. This places GoPro in the lower half of its industry. The industry median EBITDA Margin % is 7.00. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EBITDA Margin % for a Hardware company?
The median EBITDA Margin % among Hardware companies is 7.00, based on 2,472 companies in the industry. Companies in the top quartile (top 25%) have a EBITDA Margin % significantly above this median, while those in the bottom quartile fall well below. However, EBITDA Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EBITDA Margin % mean?
A high EBITDA Margin % can signal that a stock is expensive relative to its fundamentals. EBITDA Margin is the ratio of EBITDA divided by net sales or Revenue, usually presented in percent. View historical data on GoPro and its competitors. For the Hardware industry, the median EBITDA Margin % is 7.00 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. GoPro's current EBITDA Margin % is -73.75%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is GoPro stock overvalued right now?
Based on GuruFocus' analysis, GoPro (MIL:1GPRO) is currently considered Possible Value Trap. The stock's GF Value™ is €1.05, compared to a current price of €0.65 — trading 37.7% below its estimated fair value. The current EBITDA Margin % is -73.75%. GoPro's overall GF Score™ is 26/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EBITDA Margin % calculated?
EBITDA Margin % is calculated from a company's financial statements. For GoPro (MIL:1GPRO), the current EBITDA Margin % is -73.75% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is GoPro (MIL:1GPRO) Overvalued in 2026?
Based on GuruFocus' analysis, GoPro stock appears to be undervalued.
The current stock price of €0.65 is trading 37.7% below its estimated GF Value™ of €1.05.
GuruFocus considers GoPro to be Possible Value Trap.
Key valuation signals for MIL:1GPRO:
EBITDA Margin %: -73.75%
GF Value™: €1.05 vs. price of €0.65 (37.7% below fair value)
No single metric tells the full story. See the MIL:1GPRO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
GoPro Inc is a United States-based company that is principally engaged in designing and providing cameras, mounts and accessories, lifestyle gear, applications, and subscriptions and services. The company sells products across the world through retailers, distributors, and on GoPro.com. Its hardware products are designed and developed in the United States, France, China, and Romania, and a majority of the manufacturing is outsourced to contract manufacturers located in China, Thailand, and Vietnam. Geographically, the company generates maximum revenue from the Americas, followed by Europe, Middle East and Africa (EMEA), and Asia and Pacific (APAC) region.
26GF Score
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