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Booking HoldingsMEX:BKNG -1.23%93 EV-to-FCF is 14.63 as of Jul. 15, 2026, which is 25% below its 10-year median of 19.42. GuruFocus rates MEX:BKNG with a GF Score™ of 93/100 and a GF Value™ of MXN3,934.16 (Modestly Undervalued). The stock has 2 warning signs investors should review. Among 568 Travel & Leisure companies, Booking Holdings ranks better than 50.35% on this metric.
EV-to-FCF is calculated as enterprise value divided by its free cash flow. As of today, Booking Holdings's Enterprise Value is MXN2,424,757 Mil.
Booking Holdings's Free Cash Flow for the trailing twelve months (TTM) ended in Mar. 2026 was MXN165,777 Mil. Therefore, Booking Holdings's EV-to-FCF for today is 14.63.
The historical rank and industry rank for Booking Holdings's EV-to-FCF or its related term are showing as below:
MEX:BKNG'
s EV-to-FCF Range Over the Past 10 Years
Min: -7923.16 Med: 19.42 Max: 100.22
Current: 15.32
During the past 13 years, the highest EV-to-FCF of Booking Holdings was 100.22. The lowest was -7923.16. And the median was 19.42.
MEX:BKNG's EV-to-FCF is ranked better than 50.35% of 568
companies
in the Travel & Leisure industry
Industry Median: 15.74
vs MEX:BKNG: 15.32
EV-to-FCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
EV-to-FCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
Booking Holdings's PE Ratio (TTM) for today is calculated as:
Booking Holdings's share price for today is MXN3056.06.
Booking Holdings's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was MXN139.363.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Enterprise Value is used because it is a more complete measure in reflecting how much an investor pays when buying a company. Free Cash Flow is an important financial metric because it represents the actual amount of cash at a company's disposal. Companies with a low EV-to-FCF ratio, combined with a strong balance sheet are generally considered as undervalued.
Booking Holdings EV-to-FCF Related Terms
Booking Holdings EV-to-FCF Historical Data
* Premium members only.
The historical data trend for Booking Holdings's EV-to-FCF can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Travel Services subindustry, Booking Holdings's EV-to-FCF, along with its competitors' market caps and EV-to-FCF data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Booking Holdings EV-to-FCF vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Booking Holdings's EV-to-FCF distribution charts can be found below:
* The bar in red indicates where Booking Holdings's EV-to-FCF falls into.
Booking Holdings's current Enterprise Value is MXN2,424,757 Mil.
Booking Holdings's Free Cash Flow for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was MXN165,777 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Booking Holdings (MEX:BKNG) has a EV-to-FCF of 14.63 as of Jul. 15, 2026. EV to FCF ratio is the company's enterprise value divided by free cash flow. View historical data on Booking Holdings and its competitors. This is 25% below median its historical median of 19.42. According to the industry distribution chart, Booking Holdings ranks #282 out of 568 companies in the Travel & Leisure industry, placing it in the top 49.6%.
Is Booking Holdings' EV-to-FCF too high?
Booking Holdings' current EV-to-FCF of 14.63 is 25% below median its 10-year median of 19.42. The Travel & Leisure industry median EV-to-FCF is 15.74. Booking Holdings' value of 14.63 is 7.1% below this industry median. Based on the distribution chart, Booking Holdings ranks #282 out of 568 companies in the Travel & Leisure industry, which is above the industry midpoint. Overall, Booking Holdings has a GF Score™ of 93/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Booking Holdings' EV-to-FCF compare to ABNB and RCL?
According to the Travel & Leisure industry distribution chart, Booking Holdings ranks #282 out of 568 companies for EV-to-FCF. This puts Booking Holdings in the upper half of its industry. The industry median EV-to-FCF is 15.74. Booking Holdings' value of 14.63 is 7.1% below this benchmark. While the company's 10-year median is 19.42 vs. the industry median of 15.74, Booking Holdings has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-FCF for a Travel & Leisure company?
The median EV-to-FCF among Travel & Leisure companies is 15.74, based on 568 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-FCF significantly above this median, while those in the bottom quartile fall well below. However, EV-to-FCF should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Booking Holdings's current EV-to-FCF of 14.63 is 7.1% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-FCF mean?
A high EV-to-FCF can signal that a stock is expensive relative to its fundamentals. EV to FCF ratio is the company's enterprise value divided by free cash flow. View historical data on Booking Holdings and its competitors. For the Travel & Leisure industry, the median EV-to-FCF is 15.74 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Booking Holdings's current EV-to-FCF is 14.63, which is 25% below median its own 10-year median of 19.42. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Booking Holdings stock overvalued right now?
Based on GuruFocus' analysis, Booking Holdings (MEX:BKNG) is currently considered Modestly Undervalued. The stock's GF Value™ is MXN3,934.16, compared to a current price of MXN3,056.06 — trading 22.3% below its estimated fair value. The current EV-to-FCF is 14.63, which is 25% below median its 10-year median of 19.42 and 7.1% below the Travel & Leisure industry median of 15.74. Booking Holdings' overall GF Score™ is 93/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-FCF calculated?
EV-to-FCF is calculated from a company's financial statements. For Booking Holdings (MEX:BKNG), the current EV-to-FCF is 14.63 as of Jul. 15, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Booking Holdings (MEX:BKNG) Overvalued in 2026?
Based on GuruFocus' analysis, Booking Holdings stock appears to be undervalued.
The current stock price of MXN3,056.06 is trading 22.3% below its estimated GF Value™ of MXN3,934.16.
GuruFocus considers Booking Holdings to be Modestly Undervalued.
Key valuation signals for MEX:BKNG:
EV-to-FCF: 14.63 (25% below median its 10-year median of 19.42)
GF Value™: MXN3,934.16 vs. price of MXN3,056.06 (22.3% below fair value)
Industry Position: 7.1% below the Travel & Leisure median (#282 of 568)
No single metric tells the full story. See the MEX:BKNG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, and Kayak. Transaction fees for online bookings account for the bulk of revenue and profits.
93GF Score
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