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Promotora de InformacionesMEX:PRSN 34 EV-to-FCF is 10.25 as of Aug. 12, 2026, which is 52% below its 10-year median of 21.57. GuruFocus rates MEX:PRSN with a GF Score™ of 34/100 and a GF Value™ of MXN149.24 (Fairly Valued). The stock has 4 warning signs investors should review. Among 602 Media - Diversified companies, Promotora de Informaciones ranks better than 52.99% on this metric.
EV-to-FCF is calculated as enterprise value divided by its free cash flow. As of today, Promotora de Informaciones's Enterprise Value is MXN21,947 Mil.
Promotora de Informaciones's Free Cash Flow for the trailing twelve months (TTM) ended in Jun. 2026 was MXN2,141 Mil. Therefore, Promotora de Informaciones's EV-to-FCF for today is 10.25.
The historical rank and industry rank for Promotora de Informaciones's EV-to-FCF or its related term are showing as below:
MEX:PRSN'
s EV-to-FCF Range Over the Past 10 Years
Min: 10.92 Med: 21.57 Max: 259.23
Current: 10.92
During the past 13 years, the highest EV-to-FCF of Promotora de Informaciones was 259.23. The lowest was 10.92. And the median was 21.57.
MEX:PRSN's EV-to-FCF is ranked better than 52.99% of 602
companies
in the Media - Diversified industry
Industry Median: 12.075
vs MEX:PRSN: 10.92
EV-to-FCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
Promotora de Informaciones (MEX:PRSN) EV-to-FCF Explanation
EV-to-FCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
Promotora de Informaciones's PE Ratio (TTM) for today is calculated as:
Promotora de Informaciones's share price for today is MXN156.50.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. Promotora de Informaciones's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Jun. 2026 was MXN3.281.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Enterprise Value is used because it is a more complete measure in reflecting how much an investor pays when buying a company. Free Cash Flow is an important financial metric because it represents the actual amount of cash at a company's disposal. Companies with a low EV-to-FCF ratio, combined with a strong balance sheet are generally considered as undervalued.
Promotora de Informaciones EV-to-FCF Related Terms
Promotora de Informaciones EV-to-FCF Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Publishing subindustry, Promotora de Informaciones's EV-to-FCF, along with its competitors' market caps and EV-to-FCF data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Promotora de Informaciones EV-to-FCF vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Promotora de Informaciones's EV-to-FCF distribution charts can be found below:
* The bar in red indicates where Promotora de Informaciones's EV-to-FCF falls into.
Promotora de Informaciones's current Enterprise Value is MXN21,947 Mil.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. Promotora de Informaciones's Free Cash Flow for the trailing twelve months (TTM) ended in Jun. 2026 was MXN2,141 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Promotora de Informaciones (MEX:PRSN) has a EV-to-FCF of 10.25 as of Aug. 12, 2026. EV to FCF ratio is the company's enterprise value divided by free cash flow. View historical data on Promotora de Informaciones and its competitors. This is 52% below median its historical median of 21.57. Over the past decade, Promotora de Informaciones' EV-to-FCF has ranged from 10.92 to 259.23. According to the industry distribution chart, Promotora de Informaciones ranks #283 out of 602 companies in the Media - Diversified industry, placing it in the top 47%.
Is Promotora de Informaciones' EV-to-FCF too high?
Promotora de Informaciones' current EV-to-FCF of 10.25 is 52% below median its 10-year median of 21.57. Over the past 10 years, this metric has ranged from a low of 10.92 to a high of 259.23. The Media - Diversified industry median EV-to-FCF is 12.08. Promotora de Informaciones' value of 10.25 is 15.1% below this industry median. Based on the distribution chart, Promotora de Informaciones ranks #283 out of 602 companies in the Media - Diversified industry, which is above the industry midpoint. Overall, Promotora de Informaciones has a GF Score™ of 34/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Promotora de Informaciones' EV-to-FCF compare to NYT and WLY?
According to the Media - Diversified industry distribution chart, Promotora de Informaciones ranks #283 out of 602 companies for EV-to-FCF. This puts Promotora de Informaciones in the upper half of its industry. The industry median EV-to-FCF is 12.08. Promotora de Informaciones' value of 10.25 is 15.1% below this benchmark. Historically, Promotora de Informaciones' own EV-to-FCF has ranged from 10.92 to 259.23 over the past decade. While the company's 10-year median is 21.57 vs. the industry median of 12.08, Promotora de Informaciones has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-FCF for a Media - Diversified company?
The median EV-to-FCF among Media - Diversified companies is 12.08, based on 602 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-FCF significantly above this median, while those in the bottom quartile fall well below. However, EV-to-FCF should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Promotora de Informaciones's current EV-to-FCF of 10.25 is 15.1% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-FCF mean?
A high EV-to-FCF can signal that a stock is expensive relative to its fundamentals. EV to FCF ratio is the company's enterprise value divided by free cash flow. View historical data on Promotora de Informaciones and its competitors. For the Media - Diversified industry, the median EV-to-FCF is 12.08 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Promotora de Informaciones's current EV-to-FCF is 10.25, which is 52% below median its own 10-year median of 21.57. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Promotora de Informaciones stock overvalued right now?
Based on GuruFocus' analysis, Promotora de Informaciones (MEX:PRSN) is currently considered Fairly Valued. The stock's GF Value™ is MXN149.24, compared to a current price of MXN156.50 — trading 4.9% above its estimated fair value. The current EV-to-FCF is 10.25, which is 52% below median its 10-year median of 21.57 and 15.1% below the Media - Diversified industry median of 12.08. Promotora de Informaciones' overall GF Score™ is 34/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-FCF calculated?
EV-to-FCF is calculated from a company's financial statements. For Promotora de Informaciones (MEX:PRSN), the current EV-to-FCF is 10.25 as of Aug. 12, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Promotora de Informaciones (MEX:PRSN) Overvalued in 2026?
Based on GuruFocus' analysis, Promotora de Informaciones stock appears to be overvalued.
The current stock price of MXN156.50 is trading 4.9% above its estimated GF Value™ of MXN149.24.
GuruFocus considers Promotora de Informaciones to be Fairly Valued.
Key valuation signals for MEX:PRSN:
EV-to-FCF: 10.25 (52% below median its 10-year median of 21.57)
GF Value™: MXN149.24 vs. price of MXN156.50 (4.9% above fair value)
Industry Position: 15.1% below the Media - Diversified median (#283 of 602)
No single metric tells the full story. See the MEX:PRSN stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Promotora de Informaciones SA operates under the commercial name 'Prisa' which is a multimedia group in Spain and Portugal. The business is operated through two segments which includes Education and Media. Its Education segment includes the sale of educational books and the services and materials related to the education systems. Geographically, it operates in Spain, Portugal, Chile, Brazil, Mexico, and other countries out of which Spain accounts for key revenue for the company.
34GF Score
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