WPPLSE:WPP -0.31%49 FCF Margin % is 24.13% as of Dec. 2025, which is 165% above its 10-year median of 9.12. GuruFocus rates LSE:WPP with a GF Score™ of 49/100 and a GF Value™ of £6.21 (Possible Value Trap). The stock has 6 warning signs investors should review. Among 1,017 Media - Diversified companies, WPP ranks better than 55.85% on this metric.
FCF Margin % is calculated as Free Cash Flow divided by its Revenue. WPP's Free Cash Flow for the
six
months ended in Dec. 2025 was £1,662 Mil. WPP's Revenue for the
six
months ended in Dec. 2025 was £6,887 Mil. Therefore, WPP's FCF Margin % for the quarter that ended in Dec. 2025 was 24.13%.
The historical rank and industry rank for WPP's FCF Margin % or its related term are showing as below:
LSE:WPP'
s FCF Margin % Range Over the Past 10 Years
Min: 3.31 Med: 9.12 Max: 14.81
Current: 3.97
During the past 13 years, the highest FCF Margin % of WPP was 14.81%. The lowest was 3.31%. And the median was 9.12%.
LSE:WPP's FCF Margin % is ranked better than 55.85% of 1017
companies
in the Media - Diversified industry
Industry Median: 2.12
vs LSE:WPP: 3.97
WPP FCF Margin % Related Terms
WPP FCF Margin % Historical Data
* Premium members only.
The historical data trend for WPP's FCF Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Advertising Agencies subindustry, WPP's FCF Margin %, along with its competitors' market caps and FCF Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
WPP FCF Margin % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, WPP's FCF Margin % distribution charts can be found below:
* The bar in red indicates where WPP's FCF Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
WPP (LSE:WPP) has a FCF Margin % of 24.13% as of Dec. 2025. Free cash flow margin is the ratio of total free cash flow to net sales. View historical data on WPP and its competitors. This is 165% above median its historical median of 9.12. Over the past decade, WPP's FCF Margin % has ranged from 3.31 to 14.81. According to the industry distribution chart, WPP ranks #449 out of 1017 companies in the Media - Diversified industry, placing it in the top 44.1%.
Is WPP's FCF Margin % too high?
WPP's current FCF Margin % of 24.13% is 165% above median its 10-year median of 9.12. Over the past 10 years, this metric has ranged from a low of 3.31 to a high of 14.81. The Media - Diversified industry median FCF Margin % is 2.12. WPP's value of 24.13% is 1038.2% above this industry median. Based on the distribution chart, WPP ranks #449 out of 1017 companies in the Media - Diversified industry, which is above the industry midpoint. Overall, WPP has a GF Score™ of 49/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does WPP's FCF Margin % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, WPP ranks #449 out of 1017 companies for FCF Margin %. This puts WPP in the upper half of its industry. The industry median FCF Margin % is 2.12. WPP's value of 24.13% is 1038.2% above this benchmark. Historically, WPP's own FCF Margin % has ranged from 3.31 to 14.81 over the past decade. While the company's 10-year median is 9.12 vs. the industry median of 2.12, WPP has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good FCF Margin % for a Media - Diversified company?
The median FCF Margin % among Media - Diversified companies is 2.12, based on 1,017 companies in the industry. Companies in the top quartile (top 25%) have a FCF Margin % significantly above this median, while those in the bottom quartile fall well below. However, FCF Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. WPP's current FCF Margin % of 24.13% is 1038.2% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high FCF Margin % mean?
A high FCF Margin % can signal that a stock is expensive relative to its fundamentals. Free cash flow margin is the ratio of total free cash flow to net sales. View historical data on WPP and its competitors. For the Media - Diversified industry, the median FCF Margin % is 2.12 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. WPP's current FCF Margin % is 24.13%, which is 165% above median its own 10-year median of 9.12. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is WPP stock overvalued right now?
Based on GuruFocus' analysis, WPP (LSE:WPP) is currently considered Possible Value Trap. The stock's GF Value™ is £6.21, compared to a current price of £2.54 — trading 59.1% below its estimated fair value. The current FCF Margin % is 24.13%, which is 165% above median its 10-year median of 9.12 and 1038.2% above the Media - Diversified industry median of 2.12. WPP's overall GF Score™ is 49/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is FCF Margin % calculated?
FCF Margin % is calculated from a company's financial statements. For WPP (LSE:WPP), the current FCF Margin % is 24.13% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is WPP (LSE:WPP) Overvalued in 2026?
Based on GuruFocus' analysis, WPP stock appears to be undervalued.
The current stock price of £2.54 is trading 59.1% below its estimated GF Value™ of £6.21.
GuruFocus considers WPP to be Possible Value Trap.
Key valuation signals for LSE:WPP:
FCF Margin %: 24.13% (165% above median its 10-year median of 9.12)
GF Value™: £6.21 vs. price of £2.54 (59.1% below fair value)
Industry Position: 1038.2% above the Media - Diversified median (#449 of 1017)
No single metric tells the full story. See the LSE:WPP stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Headquartered in the United Kingdom, WPP is the world's largest ad holding company based on annual revenue. Its services, which include traditional and digital advertising, public relations, and consulting, are provided worldwide, with over 70% of its revenue coming from more developed regions such as North America, the UK, and Western Europe. WPP is the largest media buying entity in the world.
49GF Score
Get the complete analysis for LSE:WPP
FCF Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
LSE:WPP has been successfully added to your 
