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Hyatt HotelsSTU:1HTA -0.06%79 FCF Margin % is 1.53% as of Jun. 2026, which is 75% below its 10-year median of 6.19. GuruFocus rates STU:1HTA with a GF Score™ of 79/100 and a GF Value™ of €144.13 (Fairly Valued). The stock has 5 warning signs investors should review. Among 844 Travel & Leisure companies, Hyatt Hotels ranks worse than 56.64% on this metric.
FCF Margin % is calculated as Free Cash Flow divided by its Revenue. Hyatt Hotels's Free Cash Flow for the
three
months ended in Jun. 2026 was €24 Mil. Hyatt Hotels's Revenue for the
three
months ended in Jun. 2026 was €1,588 Mil. Therefore, Hyatt Hotels's FCF Margin % for the quarter that ended in Jun. 2026 was 1.53%.
The historical data trend for Hyatt Hotels's FCF Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
STU:1HTA vs HTHT, WH, CHH: FCF Margin % Comparison
For the Lodging subindustry, Hyatt Hotels's FCF Margin %, along with its competitors' market caps and FCF Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Hyatt Hotels FCF Margin % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Hyatt Hotels's FCF Margin % distribution charts can be found below:
* The bar in red indicates where Hyatt Hotels's FCF Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Hyatt Hotels (STU:1HTA) has a FCF Margin % of 1.53% as of Jun. 2026. Free cash flow margin is the ratio of total free cash flow to net sales. View historical data on Hyatt Hotels and its competitors. This is 75% below median its historical median of 6.19. According to the industry distribution chart, Hyatt Hotels ranks #478 out of 844 companies in the Travel & Leisure industry, placing it in the top 56.6%.
Is Hyatt Hotels' FCF Margin % too high?
Hyatt Hotels' current FCF Margin % of 1.53% is 75% below median its 10-year median of 6.19. The Travel & Leisure industry median FCF Margin % is 5.74. Hyatt Hotels' value of 1.53% is 73.3% below this industry median. Based on the distribution chart, Hyatt Hotels ranks #478 out of 844 companies in the Travel & Leisure industry, which is below the industry midpoint. Overall, Hyatt Hotels has a GF Score™ of 79/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Hyatt Hotels' FCF Margin % compare to HTHT and WH?
According to the Travel & Leisure industry distribution chart, Hyatt Hotels ranks #478 out of 844 companies for FCF Margin %. This places Hyatt Hotels in the lower half of its industry. The industry median FCF Margin % is 5.74. Hyatt Hotels' value of 1.53% is 73.3% below this benchmark. While the company's 10-year median is 6.19 vs. the industry median of 5.74, Hyatt Hotels has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good FCF Margin % for a Travel & Leisure company?
The median FCF Margin % among Travel & Leisure companies is 5.74, based on 844 companies in the industry. Companies in the top quartile (top 25%) have a FCF Margin % significantly above this median, while those in the bottom quartile fall well below. However, FCF Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Hyatt Hotels's current FCF Margin % of 1.53% is 73.3% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high FCF Margin % mean?
A high FCF Margin % can signal that a stock is expensive relative to its fundamentals. Free cash flow margin is the ratio of total free cash flow to net sales. View historical data on Hyatt Hotels and its competitors. For the Travel & Leisure industry, the median FCF Margin % is 5.74 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Hyatt Hotels's current FCF Margin % is 1.53%, which is 75% below median its own 10-year median of 6.19. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Hyatt Hotels stock overvalued right now?
Based on GuruFocus' analysis, Hyatt Hotels (STU:1HTA) is currently considered Fairly Valued. The stock's GF Value™ is €144.13, compared to a current price of €155.10 — trading 7.6% above its estimated fair value. The current FCF Margin % is 1.53%, which is 75% below median its 10-year median of 6.19 and 73.3% below the Travel & Leisure industry median of 5.74. Hyatt Hotels' overall GF Score™ is 79/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is FCF Margin % calculated?
FCF Margin % is calculated from a company's financial statements. For Hyatt Hotels (STU:1HTA), the current FCF Margin % is 1.53% as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Hyatt Hotels (STU:1HTA) Overvalued in 2026?
Based on GuruFocus' analysis, Hyatt Hotels stock appears to be overvalued.
The current stock price of €155.10 is trading 7.6% above its estimated GF Value™ of €144.13.
GuruFocus considers Hyatt Hotels to be Fairly Valued.
Key valuation signals for STU:1HTA:
FCF Margin %: 1.53% (75% below median its 10-year median of 6.19)
GF Value™: €144.13 vs. price of €155.10 (7.6% above fair value)
Industry Position: 73.3% below the Travel & Leisure median (#478 of 844)
No single metric tells the full story. See the STU:1HTA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Hyatt is an operator of owned (2% of total rooms) and managed and franchised (98%) properties across about 35 upscale luxury brands, which include vacation brands (Apple Leisure Group, Hyatt Ziva, and Hyatt Zilara), the recently launched full-service lifestyle brand Hyatt Centric, the soft lifestyle brand Unbound, the wellness brand Miraval, and the midscale extended-stay brand Studios. Hyatt acquired Two Roads Hospitality in 2018 and Apple Leisure Group in 2021. Regional exposure, as a percentage of total rooms, is 45% for the US, 31% for the rest of the world, and 24% for Asia-Pacific.
79GF Score
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FCF Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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