The Hershey CoWBO:HSY -2.07%28 FCF Margin % is 11.41% as of Mar. 2026, which is 28% below its 10-year median of 15.88. GuruFocus rates WBO:HSY with a GF Score™ of 28/100 and a GF Value™ of €187.25 (Modestly Undervalued). The stock has 6 warning signs investors should review. Among 1,957 Consumer Packaged Goods companies, The Hershey Co ranks better than 90.39% on this metric.
The historical rank and industry rank for The Hershey Co's FCF Margin % or its related term are showing as below:
WBO:HSY'
s FCF Margin % Range Over the Past 10 Years
Min: 10 Med: 15.88 Max: 18.1
Current: 15.37
During the past 13 years, the highest FCF Margin % of The Hershey Co was 18.10%. The lowest was 10.00%. And the median was 15.88%.
WBO:HSY's FCF Margin % is ranked better than 90.39% of 1957
companies
in the Consumer Packaged Goods industry
Industry Median: 2.16
vs WBO:HSY: 15.37
The Hershey Co FCF Margin % Related Terms
The Hershey Co FCF Margin % Historical Data
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The historical data trend for The Hershey Co's FCF Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
WBO:HSY vs TR, MDLZ, SOWG: FCF Margin % Comparison
For the Confectioners subindustry, The Hershey Co's FCF Margin %, along with its competitors' market caps and FCF Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
The Hershey Co FCF Margin % vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, The Hershey Co's FCF Margin % distribution charts can be found below:
* The bar in red indicates where The Hershey Co's FCF Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
The Hershey Co (WBO:HSY) has a FCF Margin % of 11.41% as of Mar. 2026. Free cash flow margin is the ratio of total free cash flow to net sales. View historical data on The Hershey Co and its competitors. This is 28% below median its historical median of 15.88. Over the past decade, The Hershey Co's FCF Margin % has ranged from 10.00 to 18.10. According to the industry distribution chart, The Hershey Co ranks #188 out of 1957 companies in the Consumer Packaged Goods industry, placing it in the top 9.6%.
Is The Hershey Co's FCF Margin % too high?
The Hershey Co's current FCF Margin % of 11.41% is 28% below median its 10-year median of 15.88. Over the past 10 years, this metric has ranged from a low of 10.00 to a high of 18.10. The Consumer Packaged Goods industry median FCF Margin % is 2.16. The Hershey Co's value of 11.41% is 428.2% above this industry median. Based on the distribution chart, The Hershey Co ranks #188 out of 1957 companies in the Consumer Packaged Goods industry, which is in the top quartile — a strong position relative to peers. Overall, The Hershey Co has a GF Score™ of 28/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does The Hershey Co's FCF Margin % compare to TR and MDLZ?
According to the Consumer Packaged Goods industry distribution chart, The Hershey Co ranks #188 out of 1957 companies for FCF Margin %. This places The Hershey Co in the top 10% of its industry — outperforming the majority of peers. The industry median FCF Margin % is 2.16. The Hershey Co's value of 11.41% is 428.2% above this benchmark. Historically, The Hershey Co's own FCF Margin % has ranged from 10.00 to 18.10 over the past decade. While the company's 10-year median is 15.88 vs. the industry median of 2.16, The Hershey Co has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good FCF Margin % for a Consumer Packaged Goods company?
The median FCF Margin % among Consumer Packaged Goods companies is 2.16, based on 1,957 companies in the industry. Companies in the top quartile (top 25%) have a FCF Margin % significantly above this median, while those in the bottom quartile fall well below. However, FCF Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. The Hershey Co's current FCF Margin % of 11.41% is 428.2% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high FCF Margin % mean?
A high FCF Margin % can signal that a stock is expensive relative to its fundamentals. Free cash flow margin is the ratio of total free cash flow to net sales. View historical data on The Hershey Co and its competitors. For the Consumer Packaged Goods industry, the median FCF Margin % is 2.16 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. The Hershey Co's current FCF Margin % is 11.41%, which is 28% below median its own 10-year median of 15.88. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is The Hershey Co stock overvalued right now?
Based on GuruFocus' analysis, The Hershey Co (WBO:HSY) is currently considered Modestly Undervalued. The stock's GF Value™ is €187.25, compared to a current price of €156.40 — trading 16.5% below its estimated fair value. The current FCF Margin % is 11.41%, which is 28% below median its 10-year median of 15.88 and 428.2% above the Consumer Packaged Goods industry median of 2.16. The Hershey Co's overall GF Score™ is 28/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is FCF Margin % calculated?
FCF Margin % is calculated from a company's financial statements. For The Hershey Co (WBO:HSY), the current FCF Margin % is 11.41% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is The Hershey Co (WBO:HSY) Overvalued in 2026?
Based on GuruFocus' analysis, The Hershey Co stock appears to be undervalued.
The current stock price of €156.40 is trading 16.5% below its estimated GF Value™ of €187.25.
GuruFocus considers The Hershey Co to be Modestly Undervalued.
Key valuation signals for WBO:HSY:
FCF Margin %: 11.41% (28% below median its 10-year median of 15.88)
GF Value™: €187.25 vs. price of €156.40 (16.5% below fair value)
Industry Position: 428.2% above the Consumer Packaged Goods median (#188 of 1957)
No single metric tells the full story. See the WBO:HSY stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Hershey is a leading US confectionery manufacturer (around a $55 billion market, according to Euromonitor), controlling 35% of the domestic chocolate aisle. Beyond its namesake label, the firm's portfolio has expanded over the last 85 years and now comprises 100 brands, including Reese's, Kit Kat, Kisses, and Ice Breakers. Hershey's products are sold in about 80 countries, albeit with just a high-single-digit percentage of sales coming from markets outside the US, including Brazil, India, and Mexico. The firm has sought inorganic opportunities to extend its reach beyond its core confectionery business, adding Amplify Snack Brands and its Skinny Pop ready-to-eat popcorn to its portfolio, as well as Pirate Brands, Dot's Pretzels, and LesserEvil over the past few years.
28GF Score
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