DFS (Discover Financial Services) GF Value : $156.36 (As of Mar. 23, 2025)

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What is Discover Financial Services GF Value?

As of today (2025-03-23), Discover Financial Services's share price is $164.83. Discover Financial Services's GF Value is $156.36. Therefore, Discover Financial Services's Price-to-GF-Value for today is 1.05. Based on the relationship between the current stock price and the GF Value, GuruFocus believes Discover Financial Services is Fairly Valued.

The GF Value represents the intrinsic value of a stock, determined using GuruFocus' proprietary methodology. The GF Value Line on our stock Summary page provides an estimate of the stock’s fair-trading value.

To calculate this value, GuruFocus follows these steps:

We analyze historical correlations between the stock price and key business performance metrics, such as revenue, earnings, cash flow, and book value.
We identify the metrics that have the strongest historical correlation with the stock price and determine the historical multiples at which the stock has traded relative to these metrics.
Using these historical multiples as a reference, we estimate the stock's fair value while accounting for future business growth. Adjustments may be made based on the company’s past returns and growth trends.

GuruFocus believes that the GF Value Line represents the fair value at which a stock should trade. Stock prices typically fluctuate around this line. If a stock’s price is significantly above the GF Value Line, it is considered overvalued, and its future returns are likely to be lower. Conversely, if the stock price is significantly below the GF Value Line, its future returns are likely to be higher.

Please note that "Possible Value Trap, Think Twice" applies to companies that appear significantly undervalued but are either experiencing a long-term business decline or facing financial distress.

Discover Financial Services (NYSE:DFS) GF Value Explanation

Based on the relationship between the current stock price and the GF Value, GuruFocus provides the following 6 ratings:

Posssible Evaluations	All-in-One Screener Examples (2)
Possible Value Trap, Think Twice (1)	Predictable Companies that possibly be Value Traps
Significantly Overvalued	Predictable Companies which are Significantly Overvalued
Modestly Overvalued	Predictable Companies which are Modestly Overvalued
Fairly Valued	Predictable High Quality Companies which are Fairly Valued
Modestly Undervalued (3)	Predictable High Quality Companies which are Modestly Undervalued
Significantly Undervalued (3)	Predictable High Quality Companies which are Significantly Undervalued

(1) "Possible Value Trap, Think Twice" applies to companies that appear significantly undervalued but are either experiencing a long-term business decline or facing financial distress.

(2) These are some simple examples. You can access our GF Valuation filter under All-in-One Screener’s Fundamental tab, and Price-to-GF-Value filter under Valuation Ratio tab and set your own criteria.

(3) A sufficient margin of safety exists only when the stock is undervalued.

Discover Financial Services's Price-to-GF-Value for today is calculated as

Price-to-GF-Value	=	Share Price	/	GF Value
	=	164.83	/	156.36
	=	1.05

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Discover Financial Services GF Value Related Terms

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Discover Financial Services Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Financial Services » Credit Services » Discover Financial Services (NYSE:DFS) » Definitions » GF Value

Comparable Companies

Traded in Other Exchanges

0IBC:UK DC7:Germany DC7:Germany D1FS34:Brazil DFS:Austria

Address

2500 Lake Cook Road, Riverwoods, IL, USA, 60015

Website

https://www.discover.com

Discover Financial Services is a bank operating in two distinct segments: direct banking and payment services. The company issues credit and debit cards and provides other consumer banking products including deposit accounts and personal loans. It also operates the Discover, Pulse, and Diners Club networks. The Discover network is the fourth-largest payment network in the United States as ranked by overall purchase volume, and Pulse is one of the largest ATM networks in the country.

Executives

John Greene	officer: EVP & Chief Financial Officer	51 LIME STREET, LONDON X0 EC3M 7DQ
Kathy Lonowski	director	2500 LAKE COOK ROAD, RIVERWOODS IL 60015
Michael Shepherd	director	567 HALE STREET, PALO ALTO CA 94301
Jason Strle	officer: EVP, Chief Information Officer	2500 LAKE COOK ROAD, RIVERWOODS IL 60015
Jason P. Hanson	officer: EVP, Pres. - Payment Services	2500 LAKE COOK ROAD, RIVERWOODS IL 60015
Daniela O'leary-gill	director	2500 LAKE COOK ROAD, RIVERWOODS IL 60015
Beverley A Sibblies	director	2700 SANDERS ROAD, PROSPECT HEIGHTS IL 60070
Robert Andrew Eichfeld	officer: EVP - Chief HR & Admin Officer	2500 LAKE COOK ROAD, RIVERWOODS IL 60015
Carlos Minetti	officer: EVP, Pres. - Consumer Banking	2500 LAKE COOK ROAD, RIVERWOODS IL 60015
Hope Mehlman	officer: EVP, Chief Legal Officer & GC	2500 LAKE COOK ROAD, RIVERWOODS IL 60015
Michael H Moskow	director	444 WEST LAKE STREET, STE. 4700, CHICAGO IL 60606
John B Owen	director	REGIONS FINANCIAL CORPORATION, 1900 5TH AVENUE NORTH, 21ST FLOOR, BIRMINGHAM AL 35203
Shifra Kolsky	officer: SVP, Controller and CAO	2500 LAKE COOK ROAD, RIVERWOODS IL 60015
Michael E Roemer	officer: EVP, Chief Risk Officer	AMERICAN INTERNATIONAL GROUP, INC., 70 PINE STREET, NEW YORK NY 10270
Daniel Peter Capozzi	officer: EVP, Pres - Cr Ops & Dec Mgmt	2500 LAKE COOK ROAD, RIVERWOODS IL 60015