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A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. AXIL Brands's goodwill for the quarter that ended in May. 2026 was $2.15 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.
Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.
Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.
AXIL Brands Goodwill Related Terms
AXIL Brands Goodwill Historical Data
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The historical data trend for AXIL Brands's Goodwill can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Goodwill is considered an intangible asset because it is not a physical asset like buildings or equipment. The goodwill account can be found in the assets portion of a company's balance sheet.
AXIL Brands (AXIL) has a Goodwill of $2.15 Mil as of May. 2026. Goodwill is the intangible assets representing the value in excess of the acquired company's value. View historical data on AXIL Brands and its competitors.
Is AXIL Brands' Goodwill too high?
AXIL Brands' current Goodwill is $2.15 Mil. Overall, AXIL Brands has a GF Score™ of 70/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does AXIL Brands' Goodwill compare to KOSS and UEIC?
AXIL Brands' Goodwill of $2.15 Mil can be compared against companies in the Hardware industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Goodwill for a Hardware company?
A good Goodwill depends on the Hardware industry context. However, Goodwill should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Goodwill mean?
A high Goodwill can signal that a stock is expensive relative to its fundamentals. Goodwill is the intangible assets representing the value in excess of the acquired company's value. View historical data on AXIL Brands and its competitors. AXIL Brands's current Goodwill is $2.15 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is AXIL Brands stock overvalued right now?
Based on GuruFocus' analysis, AXIL Brands (AXIL) is currently considered Modestly Undervalued. The stock's GF Value™ is $8.76, compared to a current price of $6.38 — trading 27.2% below its estimated fair value. The current Goodwill is $2.15 Mil. AXIL Brands' overall GF Score™ is 70/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Goodwill calculated?
Goodwill is calculated from a company's financial statements. For AXIL Brands (AXIL), the current Goodwill is $2.15 Mil as of May. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is AXIL Brands (AXIL) Overvalued in 2026?
Based on GuruFocus' analysis, AXIL Brands stock appears to be undervalued.
The current stock price of $6.38 is trading 27.2% below its estimated GF Value™ of $8.76.
GuruFocus considers AXIL Brands to be Modestly Undervalued.
Key valuation signals for AXIL:
Goodwill: $2.15 Mil
GF Value™: $8.76 vs. price of $6.38 (27.2% below fair value)
No single metric tells the full story. See the AXIL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
AXIL Brands Inc is a company which is is a manufacturer and marketer of premium hearing enhancement and protection products, including ear plugs, earmuffs, and ear buds, and outdoor speakers, under the AXIL brand. AXIL delivers top hearing enhancement, protection, & audio devices. From ultra comfortable fitting processes, to stereo quality sound performance, to reliable & durable engineering. The company operates two operating segments: hearing enhancement and protection, and hair and skin care.
70GF Score
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