BALY (Ballys) Goodwill: $3,373 Mil (As of Mar. 2026)


BALY Ballys Corp BALY
55 GF Score
Price $14.98
GF Value $13.21
Valuation Modestly Overvalued
! 5 Warning Signs
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What is Ballys Goodwill?

Ballys BALY +3.60% 55 Goodwill is $3,373 Mil as of Mar. 2026. GuruFocus rates BALY with a GF Score™ of 55/100 and a GF Value™ of $13.21 (Modestly Overvalued). The stock has 5 warning signs investors should review.

A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Ballys's goodwill for the quarter that ended in Mar. 2026 was $3,373 Mil.


Ballys  (NYSE:BALY) Goodwill Explanation

Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets.

It is calculated by dividing goodwill by total assets.

Ballys's Goodwill-to-Asset Ratio for the fiscal year that ended in Dec. 2025 is calculated as

Goodwill-to-Asset (A: Dec. 2025 )=Goodwill/Total Assets
=3432.893/11230.376
=

Ballys's Goodwill-to-Asset Ratio for the quarter that ended in Mar. 2026 is calculated as

Goodwill-to-Asset (Q: Mar. 2026 )=Goodwill/Total Assets
=3372.719/10930.062
=0.31

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.

Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.

Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.


Ballys Goodwill Related Terms


Ballys Goodwill Historical Data

* Premium members only.

The historical data trend for Ballys's Goodwill can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Ballys Goodwill Chart

Ballys Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Goodwill
Get a 7-Day Free Trial Premium Member Only Premium Member Only 2,122.65 1,746.20 1,935.80 1,799.94 3,432.89

Ballys Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Goodwill Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 1,621.71 1,720.33 1,699.95 3,432.89 3,372.72
BALY
55GF Score
Ballys Corp BALY
Goodwill is just one metric. See GF Score™, valuation, warning signs, and more.
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Ballys Goodwill Calculation

A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Goodwill is considered an intangible asset because it is not a physical asset like buildings or equipment. The goodwill account can be found in the assets portion of a company's balance sheet.

Frequently Asked Questions Learn more about Goodwill →
What does a Goodwill of $3,373 Mil mean?
Ballys (BALY) has a Goodwill of $3,373 Mil as of Mar. 2026. Goodwill is the intangible assets representing the value in excess of the acquired company's value. View historical data on Ballys and its competitors.
Is Ballys' Goodwill too high?
Ballys' current Goodwill is $3,373 Mil. Overall, Ballys has a GF Score™ of 55/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Ballys' Goodwill compare to MSC and FLL?
Ballys' Goodwill of $3,373 Mil can be compared against companies in the Travel & Leisure industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Goodwill for a Travel & Leisure company?
A good Goodwill depends on the Travel & Leisure industry context. However, Goodwill should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Goodwill mean?
A high Goodwill can signal that a stock is expensive relative to its fundamentals. Goodwill is the intangible assets representing the value in excess of the acquired company's value. View historical data on Ballys and its competitors. Ballys's current Goodwill is $3,373 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Ballys stock overvalued right now?
Based on GuruFocus' analysis, Ballys (BALY) is currently considered Modestly Overvalued. The stock's GF Value™ is $13.21, compared to a current price of $14.98 — trading 13.4% above its estimated fair value. The current Goodwill is $3,373 Mil. Ballys' overall GF Score™ is 55/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Goodwill calculated?
Goodwill is calculated from a company's financial statements. For Ballys (BALY), the current Goodwill is $3,373 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Ballys (BALY) Overvalued in 2026?

Based on GuruFocus' analysis, Ballys stock appears to be overvalued. The current stock price of $14.98 is trading 13.4% above its estimated GF Value™ of $13.21. GuruFocus considers Ballys to be Modestly Overvalued.

Key valuation signals for BALY:

  • Goodwill: $3,373 Mil
  • GF Value™: $13.21 vs. price of $14.98 (13.4% above fair value)
  • GF Score™: 55/100 with 5 warning signs

No single metric tells the full story. See the BALY stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Ballys Business Description

Address 100 Westminster Street, Providence, RI, USA, 02903
Ballys Corp is a gaming, hospitality, entertainment, and technology company operating across casino, interactive, and lottery markets. It provides physical and interactive gaming experiences, including casino gaming, iGaming, sportsbook, online bingo, free-to-play games, and technology-driven lottery solutions. The company's segments include Casinos & Resorts, which generates maximum revenue and operates casino and resort properties, a horse racetrack, and a golf course; Bally's Intralot B2B, which provides lottery and technology services; Bally's Intralot B2C, which includes interactive gaming and lottery operations, including a UK casino; and North America Interactive, which includes sports betting and iGaming operations in the United States and Canada.
55GF Score

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Goodwill is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$14.98
Price
$13.21
GF Value