GURUFOCUS.COM » STOCK LIST » Communication Services » Interactive Media » Snap Inc (MEX:SNAP) » Definitions » Goodwill

Snap (MEX:SNAP) Goodwill : MXN35,242 Mil (As of Dec. 2024)


View and export this data going back to 2019. Start your Free Trial

What is Snap Goodwill?

A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Snap's goodwill for the quarter that ended in Dec. 2024 was MXN35,242 Mil.


Snap Goodwill Historical Data

The historical data trend for Snap's Goodwill can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Snap Goodwill Chart

Snap Annual Data
Trend Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24
Goodwill
Get a 7-Day Free Trial Premium Member Only Premium Member Only 18,683.76 32,585.46 32,092.76 28,717.54 35,241.75

Snap Quarterly Data
Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24
Goodwill Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 28,717.54 28,072.90 30,985.16 33,354.38 35,241.75

Snap Goodwill Calculation

A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Goodwill is considered an intangible asset because it is not a physical asset like buildings or equipment. The goodwill account can be found in the assets portion of a company's balance sheet.


Snap  (MEX:SNAP) Goodwill Explanation

Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets.

It is calculated by dividing goodwill by total assets.

Snap's Goodwill-to-Asset Ratio for the fiscal year that ended in Dec. 2024 is calculated as

Goodwill-to-Asset (A: Dec. 2024 )=Goodwill/Total Assets
=35241.753/165518.093
=0.21

Snap's Goodwill-to-Asset Ratio for the quarter that ended in Dec. 2024 is calculated as

Goodwill-to-Asset (Q: Dec. 2024 )=Goodwill/Total Assets
=35241.753/165518.093
=0.21

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.

Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.

Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.


Snap Goodwill Related Terms

Thank you for viewing the detailed overview of Snap's Goodwill provided by GuruFocus.com. Please click on the following links to see related term pages.


Snap Business Description

Address
3000 31st Street, Santa Monica, CA, USA, 90405
Snap is a technology company best known for its marquis social media application Snapchat, a visual messaging application that has amassed hundreds of millions of users. The app was initially only used to communicate with family and friends through photographs and short videos (known as "Snaps"). Users can now enjoy augmented reality, or AR, lenses, content from famous creators and celebrities, updates about local events, and more. Although the app offers a paid subscription option with premium features, advertising sales produce most of the app's revenue. The firm also sells wearable devices called AR Spectacles, which can capture photos and videos overlayed with AR lenses, but these make up a small portion of Snap's overall sales.

Snap Headlines

From GuruFocus

Snap Inc (SNAP) Files Annual Report for 2024

By GuruFocus News 02-05-2025

Snap Inc (SNAP) Trading Down 5.52% on Feb 5

By GuruFocus News 02-05-2025

Snap Inc. Files Annual Report on Form 10-K

By Business Wire 02-05-2025

SNAP Stock Moves Up Amid Analyst Rating Affirmation

By GuruFocus News 01-03-2025

Q4 2024 Snap Inc Earnings Call Transcript

By GuruFocus News 02-05-2025

Decoding Snap Inc (SNAP): A Strategic SWOT Insight

By GuruFocus News 02-06-2025

SNAP Stock Moves on Better-Than-Expected CPI Report

By GuruFocus News 01-15-2025