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MGNI (Magnite) Goodwill : $978.2 Mil (As of Dec. 2024)


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What is Magnite Goodwill?

A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Magnite's goodwill for the quarter that ended in Dec. 2024 was $978.2 Mil.


Magnite Goodwill Historical Data

The historical data trend for Magnite's Goodwill can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Magnite Goodwill Chart

Magnite Annual Data
Trend Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24
Goodwill
Get a 7-Day Free Trial Premium Member Only Premium Member Only 158.13 969.87 978.22 978.22 978.22

Magnite Quarterly Data
Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24
Goodwill Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 978.22 978.22 978.22 978.22 978.22

Magnite Goodwill Calculation

A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Goodwill is considered an intangible asset because it is not a physical asset like buildings or equipment. The goodwill account can be found in the assets portion of a company's balance sheet.


Magnite  (NAS:MGNI) Goodwill Explanation

Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets.

It is calculated by dividing goodwill by total assets.

Magnite's Goodwill-to-Asset Ratio for the fiscal year that ended in Dec. 2024 is calculated as

Goodwill-to-Asset (A: Dec. 2024 )=Goodwill/Total Assets
=978.22/2854.768
=0.34

Magnite's Goodwill-to-Asset Ratio for the quarter that ended in Dec. 2024 is calculated as

Goodwill-to-Asset (Q: Dec. 2024 )=Goodwill/Total Assets
=978.22/2854.768
=0.34

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.

Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.

Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.


Magnite Goodwill Related Terms

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Magnite Business Description

Traded in Other Exchanges
Address
1250 Broadway, 15th Floor, New York, NY, USA, 10001
Magnite Inc is one of the supply-side platform providers, or SSP, in online advertising. The firm generate its revenue from the programmatic sale of CTV ad inventory, from mobile online sites and apps, and the remaining from websites accessed via computer.
Executives
Brian Gephart officer: Chief Accounting Officer 1655 26TH STREET, SANTA MONICA CA 90404
Adam Lee Soroca officer: Head of Global Buyer Team C/O THE RUBICON PROJECT, INC., 12181 BLUFF CREEK DR., 4TH FLOOR, PLAYA VISTA CA 90094
Sean Patrick Buckley officer: Chief Revenue Officer, CTV C/O MAGNITE, INC., 6080 CENTER DRIVE, 4TH FLOOR, LOS ANGELES CA 90045
Paul Caine director C/O TREMOR VIDEO, INC., 53 WEST 23RD STREET, NEW YORK NY 10010
James Rossman director DIGITAS INC., 800 BOYLSTON STREET, BOSTON MA 02199
Aaron Saltz officer: General Counsel & Secy C/O TELARIA INC., 222 BROADWAY, 16TH FLOOR, NEW YORK NY 10038
David Day officer: Chief Accounting Officer 21700 OXNARD STREET, SUITE 1600, WOODLAND HILLS CA 91367
Katie Seitz Evans officer: Chief Operating Officer C/O TREMOR VIDEO, INC., 1501 BROADWAY, SUITE 801, NEW YORK NY 10036
David Buonasera officer: Chief Technology Officer C/O MAGNITE, INC., 1250 BROADWAY, 15TH FLOOR, NEW YORK NY 10001
Michael G. Barrett director, officer: CEO C/O THE RUBICON PROJECT, INC., 12181 BLUFF CREEK DRIVE, 4TH FLOOR, PLAYA VISTA CA 90094
Robert F Spillane director 12181 BLUFF CREEK DRIVE, 4TH FLOOR, LOS ANGELES CA 90094
Lisa L Troe director 12181 BLUFF CREEK DRIVE, 4TH FLOOR, LOS ANGELES CA 90094
Rachel Lam director C/O TREMOR VIDEO, INC., 53 WEST 23RD STREET, NEW YORK NY 10010
David T. Pearson director C/O VONAGE HOLDINGS CORP, 23 MAIN STREET, HOLMDEL NJ 07733
Diane Yu director C/O MAGNITE, INC., 1250 BROADWAY, 15TH FLOOR, NEW YORK NY 10001