MNTN (MNTN) Goodwill: $51.9 Mil (As of Mar. 2026)


MNTN MNTN Inc MNTN
40 GF Score
Price $9.62
! 1 Warning Sign
View Full Analysis

What is MNTN Goodwill?

MNTN MNTN +14.52% 40 Goodwill is $51.9 Mil as of Mar. 2026. GuruFocus rates MNTN with a GF Score™ of 40/100. The stock has 1 warning sign investors should review.

A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. MNTN's goodwill for the quarter that ended in Mar. 2026 was $51.9 Mil.


MNTN  (NYSE:MNTN) Goodwill Explanation

Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets.

It is calculated by dividing goodwill by total assets.

MNTN's Goodwill-to-Asset Ratio for the fiscal year that ended in Dec. 2025 is calculated as

Goodwill-to-Asset (A: Dec. 2025 )=Goodwill/Total Assets
=51.903/378.302
=0.14

MNTN's Goodwill-to-Asset Ratio for the quarter that ended in Mar. 2026 is calculated as

Goodwill-to-Asset (Q: Mar. 2026 )=Goodwill/Total Assets
=51.903/375.117
=0.14

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.

Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.

Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.


MNTN Goodwill Related Terms


MNTN Goodwill Historical Data

* Premium members only.

The historical data trend for MNTN's Goodwill can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

MNTN Goodwill Chart

MNTN Annual Data
Trend Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Goodwill
Get a 7-Day Free Trial 52.10 51.90 51.90 51.90 51.90

MNTN Quarterly Data
Dec20 Mar21 Dec21 Mar22 Dec22 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Goodwill Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 51.90 51.90 51.90 51.90 51.90
MNTN
40GF Score
MNTN Inc MNTN
Goodwill is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

MNTN Goodwill Calculation

A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Goodwill is considered an intangible asset because it is not a physical asset like buildings or equipment. The goodwill account can be found in the assets portion of a company's balance sheet.

Frequently Asked Questions Learn more about Goodwill →
What does a Goodwill of $51.9 Mil mean?
MNTN (MNTN) has a Goodwill of $51.9 Mil as of Mar. 2026. Goodwill is the intangible assets representing the value in excess of the acquired company's value. View historical data on MNTN and its competitors.
Is MNTN's Goodwill too high?
MNTN's current Goodwill is $51.9 Mil. Overall, MNTN has a GF Score™ of 40/100, reflecting its overall financial health beyond just this single metric.
How does MNTN's Goodwill compare to PD and PAR?
MNTN's Goodwill of $51.9 Mil can be compared against companies in the Software industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Goodwill for a Software company?
A good Goodwill depends on the Software industry context. However, Goodwill should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Goodwill mean?
A high Goodwill can signal that a stock is expensive relative to its fundamentals. Goodwill is the intangible assets representing the value in excess of the acquired company's value. View historical data on MNTN and its competitors. MNTN's current Goodwill is $51.9 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is MNTN stock overvalued right now?
MNTN (MNTN) has a current Goodwill of $51.9 Mil. The current Goodwill is $51.9 Mil. MNTN's overall GF Score™ is 40/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Goodwill calculated?
Goodwill is calculated from a company's financial statements. For MNTN (MNTN), the current Goodwill is $51.9 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

MNTN Business Description

Address 823 Congress Avenue, No.1827, Austin, TX, USA, 78768
MNTN Inc is a performance TV software company. It is focused on providing performance advertising services through a unified online advertising platform that includes segmentation tools, intelligent campaign planning, advance audience targeting, prospecting, creative ad builder, and data analytics reporting. The company is organized and managed as one consolidated operating and reportable segment, entirely within the United States. It derives its revenues from customers by providing performance advertising services through its online.
40GF Score

Get the complete analysis for MNTN

Goodwill is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$9.62
Price