A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. WPP Scangroup's goodwill for the quarter that ended in Dec. 2025 was KES0 Mil.
WPP Scangroup (NAI:SCAN) Goodwill Explanation
Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets.
It is calculated by dividing goodwill by total assets.
WPP Scangroup's Goodwill-to-Asset Ratio for the fiscal year that ended in Dec. 2025 is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.
Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.
Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.
WPP Scangroup Goodwill Related Terms
WPP Scangroup Goodwill Historical Data
* Premium members only.
The historical data trend for WPP Scangroup's Goodwill can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Goodwill is considered an intangible asset because it is not a physical asset like buildings or equipment. The goodwill account can be found in the assets portion of a company's balance sheet.
WPP Scangroup (NAI:SCAN) has a Goodwill of KES0 Mil as of Dec. 2025. Goodwill is the intangible assets representing the value in excess of the acquired company's value. View historical data on WPP Scangroup and its competitors.
Is WPP Scangroup's Goodwill too high?
WPP Scangroup's current Goodwill is KES0 Mil. Overall, WPP Scangroup has a GF Score™ of 54/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does WPP Scangroup's Goodwill compare to APP and OMC?
WPP Scangroup's Goodwill of KES0 Mil can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Goodwill for a Media - Diversified company?
A good Goodwill depends on the Media - Diversified industry context. However, Goodwill should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Goodwill mean?
A high Goodwill can signal that a stock is expensive relative to its fundamentals. Goodwill is the intangible assets representing the value in excess of the acquired company's value. View historical data on WPP Scangroup and its competitors. WPP Scangroup's current Goodwill is KES0 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is WPP Scangroup stock overvalued right now?
Based on GuruFocus' analysis, WPP Scangroup (NAI:SCAN) is currently considered Significantly Overvalued. The stock's GF Value™ is KES1.26, compared to a current price of KES2.10 — trading 66.7% above its estimated fair value. The current Goodwill is KES0 Mil. WPP Scangroup's overall GF Score™ is 54/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Goodwill calculated?
Goodwill is calculated from a company's financial statements. For WPP Scangroup (NAI:SCAN), the current Goodwill is KES0 Mil as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is WPP Scangroup (NAI:SCAN) Overvalued in 2026?
Based on GuruFocus' analysis, WPP Scangroup stock appears to be overvalued.
The current stock price of KES2.10 is trading 66.7% above its estimated GF Value™ of KES1.26.
GuruFocus considers WPP Scangroup to be Significantly Overvalued.
Key valuation signals for NAI:SCAN:
Goodwill: KES0 Mil
GF Value™: KES1.26 vs. price of KES2.10 (66.7% above fair value)
No single metric tells the full story. See the NAI:SCAN stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
WPP Scangroup Ltd is a company based in Kenya which is engaged in the provision of marketing communication services. The principal activity of the company includes the provision of integrated marketing communication services, which consolidates six disciplines including advertising, branding, consulting, media investment management, advertising research, public relations, digital advertising and specialty communications. Geographically, the company derives a majority of its revenue from Kenya.
54GF Score
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Goodwill is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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