A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Nexstar Media Group's goodwill for the quarter that ended in Mar. 2026 was $5,046 Mil.
Nexstar Media Group (NAS:NXST) Goodwill Explanation
Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets.
It is calculated by dividing goodwill by total assets.
Nexstar Media Group's Goodwill-to-Asset Ratio for the fiscal year that ended in Dec. 2025 is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.
Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.
Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.
Nexstar Media Group Goodwill Related Terms
Nexstar Media Group Goodwill Historical Data
* Premium members only.
The historical data trend for Nexstar Media Group's Goodwill can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Goodwill is considered an intangible asset because it is not a physical asset like buildings or equipment. The goodwill account can be found in the assets portion of a company's balance sheet.
Nexstar Media Group (NXST) has a Goodwill of $5,046 Mil as of Mar. 2026. Goodwill is the intangible assets representing the value in excess of the acquired company's value. View historical data on Nexstar Media Group and its competitors.
Is Nexstar Media Group's Goodwill too high?
Nexstar Media Group's current Goodwill is $5,046 Mil. Overall, Nexstar Media Group has a GF Score™ of 85/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Nexstar Media Group's Goodwill compare to NMAX and SBGI?
Nexstar Media Group's Goodwill of $5,046 Mil can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Goodwill for a Media - Diversified company?
A good Goodwill depends on the Media - Diversified industry context. However, Goodwill should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Goodwill mean?
A high Goodwill can signal that a stock is expensive relative to its fundamentals. Goodwill is the intangible assets representing the value in excess of the acquired company's value. View historical data on Nexstar Media Group and its competitors. Nexstar Media Group's current Goodwill is $5,046 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Nexstar Media Group stock overvalued right now?
Based on GuruFocus' analysis, Nexstar Media Group (NXST) is currently considered Modestly Undervalued. The stock's GF Value™ is $220.11, compared to a current price of $164.03 — trading 25.5% below its estimated fair value. The current Goodwill is $5,046 Mil. Nexstar Media Group's overall GF Score™ is 85/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Goodwill calculated?
Goodwill is calculated from a company's financial statements. For Nexstar Media Group (NXST), the current Goodwill is $5,046 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Nexstar Media Group (NXST) Overvalued in 2026?
Based on GuruFocus' analysis, Nexstar Media Group stock appears to be undervalued.
The current stock price of $164.03 is trading 25.5% below its estimated GF Value™ of $220.11.
GuruFocus considers Nexstar Media Group to be Modestly Undervalued.
Key valuation signals for NXST:
Goodwill: $5,046 Mil
GF Value™: $220.11 vs. price of $164.03 (25.5% below fair value)
No single metric tells the full story. See the NXST stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Nexstar is the largest television station owner-operator in the United States with over 200 stations in 116 markets, reaching 220 million people. Of its 200 stations, 155 are affiliated with the four national broadcast networks: CBS, Fox, NBC, and ABC. Assuming its merger with Tegna is affirmed Nexstar's station total would exceed 259 and reach 80% of the US population. Nexstar also owns NewsNation (formerly WGN), a cable news network, 75% of the fifth national broadcaster, the CW, and a 31% stake in Food Network and Cooking Channel.
85GF Score
Get the complete analysis for NXST
Goodwill is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
NXST has been successfully added to your 
