A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Online Brands Nordic AB's goodwill for the quarter that ended in Mar. 2026 was kr0.0 Mil.
Online Brands Nordic AB (OSTO:OBAB) Goodwill Explanation
Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets.
It is calculated by dividing goodwill by total assets.
Online Brands Nordic AB's Goodwill-to-Asset Ratio for the fiscal year that ended in Dec. 2025 is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.
Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.
Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Goodwill is considered an intangible asset because it is not a physical asset like buildings or equipment. The goodwill account can be found in the assets portion of a company's balance sheet.
Online Brands Nordic AB (OSTO:OBAB) has a Goodwill of kr0.0 Mil as of Mar. 2026. Goodwill is the intangible assets representing the value in excess of the acquired company's value. View historical data on Online Brands Nordic AB and its competitors.
Is Online Brands Nordic AB's Goodwill too high?
Online Brands Nordic AB's current Goodwill is kr0.0 Mil. Overall, Online Brands Nordic AB has a GF Score™ of 54/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Online Brands Nordic AB's Goodwill compare to SN and SGI?
Online Brands Nordic AB's Goodwill of kr0.0 Mil can be compared against companies in the Furnishings, Fixtures & Appliances industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Goodwill for a Furnishings, Fixtures & Appliances company?
A good Goodwill depends on the Furnishings, Fixtures & Appliances industry context. However, Goodwill should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Goodwill mean?
A high Goodwill can signal that a stock is expensive relative to its fundamentals. Goodwill is the intangible assets representing the value in excess of the acquired company's value. View historical data on Online Brands Nordic AB and its competitors. Online Brands Nordic AB's current Goodwill is kr0.0 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Online Brands Nordic AB stock overvalued right now?
Based on GuruFocus' analysis, Online Brands Nordic AB (OSTO:OBAB) is currently considered Possible Value Trap. The stock's GF Value™ is kr18.47, compared to a current price of kr11.05 — trading 40.2% below its estimated fair value. The current Goodwill is kr0.0 Mil. Online Brands Nordic AB's overall GF Score™ is 54/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Goodwill calculated?
Goodwill is calculated from a company's financial statements. For Online Brands Nordic AB (OSTO:OBAB), the current Goodwill is kr0.0 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Online Brands Nordic AB (OSTO:OBAB) Overvalued in 2026?
Based on GuruFocus' analysis, Online Brands Nordic AB stock appears to be undervalued.
The current stock price of kr11.05 is trading 40.2% below its estimated GF Value™ of kr18.47.
GuruFocus considers Online Brands Nordic AB to be Possible Value Trap.
Key valuation signals for OSTO:OBAB:
Goodwill: kr0.0 Mil
GF Value™: kr18.47 vs. price of kr11.05 (40.2% below fair value)
No single metric tells the full story. See the OSTO:OBAB stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Online Brands Nordic AB is an e-commerce company. The group operates the online store Trendcarpet, which is engaged in retailing of carpets. The company operates in more than 10 different countries and is primarily aimed at the private market. The group also houses international e-commerce for hats under the Hatshop brand and the jewelery store John Victorin in Varberg AB.
54GF Score
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