PBPB (Potbelly) Goodwill: $2.0 Mil (As of Jun. 2025)

What is Potbelly Goodwill?

Potbelly PBPB 9 Goodwill is $2.0 Mil as of Jun. 2025. GuruFocus rates PBPB with a GF Score™ of 9/100 and a GF Value™ of $8.39. The stock has 8 warning signs investors should review.

A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Potbelly's goodwill for the quarter that ended in Jun. 2025 was $2.0 Mil.

Potbelly (NAS:PBPB) Goodwill Explanation

Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets.

It is calculated by dividing goodwill by total assets.

Potbelly's Goodwill-to-Asset Ratio for the fiscal year that ended in Dec. 2024 is calculated as

Goodwill-to-Asset (A: Dec. 2024 )	=	Goodwill	/	Total Assets
	=	2.049	/	263.146
	=	0.01

Potbelly's Goodwill-to-Asset Ratio for the quarter that ended in Jun. 2025 is calculated as

Goodwill-to-Asset (Q: Jun. 2025 )	=	Goodwill	/	Total Assets
	=	2.049	/	265.241
	=	0.01

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.

Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.

Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.

Potbelly Goodwill Related Terms

Potbelly Goodwill Historical Data

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The historical data trend for Potbelly's Goodwill can be seen below:

Potbelly Goodwill Chart

Potbelly Annual Data

Trend

Dec15

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Dec24

Goodwill

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2.22

2.06

2.05

Potbelly Quarterly Data
	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23	Mar24	Jun24	Sep24	Dec24	Mar25	Jun25
Goodwill	Get a 7-Day Free Trial															2.05	2.05	2.05	2.05	2.05

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Potbelly Corp PBPB

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Potbelly Goodwill Calculation

A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Goodwill is considered an intangible asset because it is not a physical asset like buildings or equipment. The goodwill account can be found in the assets portion of a company's balance sheet.

Frequently Asked Questions Learn more about Goodwill →

What does a Goodwill of $2.0 Mil mean?

Potbelly (PBPB) has a Goodwill of $2.0 Mil as of Jun. 2025. Goodwill is the intangible assets representing the value in excess of the acquired company's value. View historical data on Potbelly and its competitors.

Is Potbelly's Goodwill too high?

Potbelly's current Goodwill is $2.0 Mil. Overall, Potbelly has a GF Score™ of 9/100, reflecting its overall financial health beyond just this single metric.

How does Potbelly's Goodwill compare to BRCB and NATH?

Potbelly's Goodwill of $2.0 Mil can be compared against companies in the Restaurants industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.

What is a good Goodwill for a Restaurants company?

A good Goodwill depends on the Restaurants industry context. However, Goodwill should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.

What does a high Goodwill mean?

A high Goodwill can signal that a stock is expensive relative to its fundamentals. Goodwill is the intangible assets representing the value in excess of the acquired company's value. View historical data on Potbelly and its competitors. Potbelly's current Goodwill is $2.0 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.

Is Potbelly stock overvalued right now?

Potbelly (PBPB) has a current Goodwill of $2.0 Mil. The stock's GF Value™ is $8.39, compared to a current price of $17.12 — trading 104.1% above its estimated fair value. The current Goodwill is $2.0 Mil. Potbelly's overall GF Score™ is 9/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.

How is Goodwill calculated?

Goodwill is calculated from a company's financial statements. For Potbelly (PBPB), the current Goodwill is $2.0 Mil as of Jun. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Potbelly (PBPB) Overvalued in 2026?

Based on GuruFocus' analysis, Potbelly stock appears to be overvalued. The current stock price of $17.12 is trading 104.1% above its estimated GF Value™ of $8.39.

Key valuation signals for PBPB:

Goodwill: $2.0 Mil
GF Value™: $8.39 vs. price of $17.12 (104.1% above fair value)
GF Score™: 9/100 with 8 warning signs

No single metric tells the full story. See the PBPB stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Potbelly Business Description

Industry Consumer Cyclical Restaurants

Comparable Companies BRCB NATH VENU DIN PTLO BLMN JACK BJRI LOCO DENN MCD SBUX LSE:CPG CMG YUM TSX:QSP.UN TSX:QSR DRI YUMC DPZ

Address 111 North Canal Street, Suite 325, Chicago, IL, USA, 60606

Website https://www.potbelly.com

Potbelly Corp owns and franchises hundreds of limited-service restaurants specializing in sandwiches and salads, shakes. The menu includes toasty sandwiches, signature salads, soups, chili, sides, desserts, and, in breakfast locations it serves breakfast sandwiches and steel-cut oatmeal. majority of its locations are company-owned and located in the United States, with Illinois and Texas housing far more locations than any other state. The company has franchise partners in a number of countries. Excluding the United States, its franchises are in the Middle East.

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$17.12

Price

$8.39

GF Value

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