SONDQ (Sonder Holdings) Goodwill: $0.0 Mil (As of Jun. 2025)


What is Sonder Holdings Goodwill?

Sonder Holdings SONDQ -99.00% Goodwill is $0.0 Mil as of Jun. 2025. The stock has 4 warning signs investors should review.

A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Sonder Holdings's goodwill for the quarter that ended in Jun. 2025 was $0.0 Mil.


Sonder Holdings  (OTCPK:SONDQ) Goodwill Explanation

Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets.

It is calculated by dividing goodwill by total assets.

Sonder Holdings's Goodwill-to-Asset Ratio for the fiscal year that ended in Dec. 2024 is calculated as

Goodwill-to-Asset (A: Dec. 2024 )=Goodwill/Total Assets
=0/1137.177
=0.00

Sonder Holdings's Goodwill-to-Asset Ratio for the quarter that ended in Jun. 2025 is calculated as

Goodwill-to-Asset (Q: Jun. 2025 )=Goodwill/Total Assets
=0/1004.807
=0.00

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.

Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.

Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.


Sonder Holdings Goodwill Related Terms


Sonder Holdings Goodwill Historical Data

* Premium members only.

The historical data trend for Sonder Holdings's Goodwill can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Sonder Holdings Goodwill Chart

Sonder Holdings Annual Data
Trend Dec19 Dec20 Dec21 Dec22 Dec23 Dec24
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Sonder Holdings Quarterly Data
Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25
Goodwill Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.00

Sonder Holdings Goodwill Calculation

A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Goodwill is considered an intangible asset because it is not a physical asset like buildings or equipment. The goodwill account can be found in the assets portion of a company's balance sheet.

Frequently Asked Questions Learn more about Goodwill →
What does a Goodwill of $0.0 Mil mean?
Sonder Holdings (SONDQ) has a Goodwill of $0.0 Mil as of Jun. 2025. Goodwill is the intangible assets representing the value in excess of the acquired company's value. View historical data on Sonder Holdings and its competitors.
Is Sonder Holdings' Goodwill too high?
Sonder Holdings' current Goodwill is $0.0 Mil.
How does Sonder Holdings' Goodwill compare to MAR and HLT?
Sonder Holdings' Goodwill of $0.0 Mil can be compared against companies in the Travel & Leisure industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Goodwill for a Travel & Leisure company?
A good Goodwill depends on the Travel & Leisure industry context. However, Goodwill should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Goodwill mean?
A high Goodwill can signal that a stock is expensive relative to its fundamentals. Goodwill is the intangible assets representing the value in excess of the acquired company's value. View historical data on Sonder Holdings and its competitors. Sonder Holdings's current Goodwill is $0.0 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Sonder Holdings stock overvalued right now?
Sonder Holdings (SONDQ) has a current Goodwill of $0.0 Mil. The stock's GF Value™ is $5.29, compared to a current price of $0.00 — trading 100% below its estimated fair value. The current Goodwill is $0.0 Mil. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Goodwill calculated?
Goodwill is calculated from a company's financial statements. For Sonder Holdings (SONDQ), the current Goodwill is $0.0 Mil as of Jun. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Sonder Holdings Business Description

Address 447 Sutter Street, No. 542, Suite 405, San Francisco, CA, USA, 94108
Sonder Holdings Inc is engaged in providing short and long-term accommodations to travelers in various cities across North America, Europe, and the Middle East. The Sonder units in each apartment-style building and each hotel property are selected, designed, and managed directly by the Company. The Company generates revenues by providing short-term or month-to-month accommodations to its guests. The Company also provides accommodations to travelers through boutique hotels.