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Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets. JCDecaux SE's Goodwill for the quarter that ended in Jun. 2026 was €1,685 Mil. JCDecaux SE's Total Assets for the quarter that ended in Jun. 2026 was €8,234 Mil.
Therefore, JCDecaux SE's Goodwill to Asset Ratio for the quarter that ended in Jun. 2026 was 0.21.
JCDecaux SE (CHIX:DECp) Goodwill-to-Asset Explanation
If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.
Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.
Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.
JCDecaux SE Goodwill-to-Asset Related Terms
JCDecaux SE Goodwill-to-Asset Historical Data
* Premium members only.
The historical data trend for JCDecaux SE's Goodwill-to-Asset can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
CHIX:DECP vs APP, OMC, TTD: Goodwill-to-Asset Comparison
For the Advertising Agencies subindustry, JCDecaux SE's Goodwill-to-Asset, along with its competitors' market caps and Goodwill-to-Asset data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
JCDecaux SE Goodwill-to-Asset vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, JCDecaux SE's Goodwill-to-Asset distribution charts can be found below:
* The bar in red indicates where JCDecaux SE's Goodwill-to-Asset falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
JCDecaux SE (CHIX:DECP) has a Goodwill-to-Asset of 0.21 as of Jun. 2026. Goodwill-to-Asset Ratio is the total goodwill from acquisitions divided by total assets. View historical data on JCDecaux SE and its competitors.
Is JCDecaux SE's Goodwill-to-Asset too high?
JCDecaux SE's current Goodwill-to-Asset is 0.21. Overall, JCDecaux SE has a GF Score™ of 78/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does JCDecaux SE's Goodwill-to-Asset compare to APP and OMC?
JCDecaux SE's Goodwill-to-Asset of 0.21 can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Goodwill-to-Asset for a Media - Diversified company?
A good Goodwill-to-Asset depends on the Media - Diversified industry context. However, Goodwill-to-Asset should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Goodwill-to-Asset mean?
A high Goodwill-to-Asset can signal that a stock is expensive relative to its fundamentals. Goodwill-to-Asset Ratio is the total goodwill from acquisitions divided by total assets. View historical data on JCDecaux SE and its competitors. JCDecaux SE's current Goodwill-to-Asset is 0.21. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is JCDecaux SE stock overvalued right now?
Based on GuruFocus' analysis, JCDecaux SE (CHIX:DECP) is currently considered Modestly Overvalued. The stock's GF Value™ is €18.97, compared to a current price of €24.65 — trading 29.9% above its estimated fair value. The current Goodwill-to-Asset is 0.21. JCDecaux SE's overall GF Score™ is 78/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Goodwill-to-Asset calculated?
Goodwill-to-Asset is calculated from a company's financial statements. For JCDecaux SE (CHIX:DECP), the current Goodwill-to-Asset is 0.21 as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is JCDecaux SE (CHIX:DECP) Overvalued in 2026?
Based on GuruFocus' analysis, JCDecaux SE stock appears to be overvalued.
The current stock price of €24.65 is trading 29.9% above its estimated GF Value™ of €18.97.
GuruFocus considers JCDecaux SE to be Modestly Overvalued.
Key valuation signals for CHIX:DECP:
Goodwill-to-Asset: 0.21
GF Value™: €18.97 vs. price of €24.65 (29.9% above fair value)
No single metric tells the full story. See the CHIX:DECP stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
JCDecaux SE is an outdoor advertising company. The company focuses on three main business areas namely Street Furniture, Transport advertising, and Billboard advertising. Street furniture advertising relates to bus stop advertising, newspaper kiosks, public benches, and free-standing panels. Transport which focuses on advertising in land transport networks and airports and Billboard Advertising which concerns the marketing of billboards, neon-light billboards, and advertising wraps. The company generates the majority of its revenue from the Street Furniture segment in the form of Advertising. The company has a geographical presence in Europe, Asia-Pacific, France, the Rest of the world, the United kingdom, and North America.
78GF Score
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