Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets. ONAR Holding's Goodwill for the quarter that ended in Jun. 2026 was $2.67 Mil. ONAR Holding's Total Assets for the quarter that ended in Jun. 2026 was $4.00 Mil.
Therefore, ONAR Holding's Goodwill to Asset Ratio for the quarter that ended in Jun. 2026 was 0.67.
If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.
Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.
Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.
ONAR Holding Goodwill-to-Asset Related Terms
ONAR Holding Goodwill-to-Asset Historical Data
* Premium members only.
The historical data trend for ONAR Holding's Goodwill-to-Asset can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
ONAR vs VSME, CHR, CNFN: Goodwill-to-Asset Comparison
For the Advertising Agencies subindustry, ONAR Holding's Goodwill-to-Asset, along with its competitors' market caps and Goodwill-to-Asset data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
ONAR Holding Goodwill-to-Asset vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, ONAR Holding's Goodwill-to-Asset distribution charts can be found below:
* The bar in red indicates where ONAR Holding's Goodwill-to-Asset falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
ONAR Holding (ONAR) has a Goodwill-to-Asset of 0.67 as of Jun. 2026. Goodwill-to-Asset Ratio is the total goodwill from acquisitions divided by total assets. View historical data on ONAR Holding and its competitors.
Is ONAR Holding's Goodwill-to-Asset too high?
ONAR Holding's current Goodwill-to-Asset is 0.67.
How does ONAR Holding's Goodwill-to-Asset compare to VSME and CHR?
ONAR Holding's Goodwill-to-Asset of 0.67 can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Goodwill-to-Asset for a Media - Diversified company?
A good Goodwill-to-Asset depends on the Media - Diversified industry context. However, Goodwill-to-Asset should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Goodwill-to-Asset mean?
A high Goodwill-to-Asset can signal that a stock is expensive relative to its fundamentals. Goodwill-to-Asset Ratio is the total goodwill from acquisitions divided by total assets. View historical data on ONAR Holding and its competitors. ONAR Holding's current Goodwill-to-Asset is 0.67. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is ONAR Holding stock overvalued right now?
Based on GuruFocus' analysis, ONAR Holding (ONAR) is currently considered Modestly Overvalued. The stock's GF Value™ is $0.01, compared to a current price of $0.01 — trading 17% above its estimated fair value. The current Goodwill-to-Asset is 0.67. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Goodwill-to-Asset calculated?
Goodwill-to-Asset is calculated from a company's financial statements. For ONAR Holding (ONAR), the current Goodwill-to-Asset is 0.67 as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
ONAR Holding Corp is a technology-enabled marketing platform that acquires and integrates specialist marketing agencies to build a unified, data-driven operating network. The Company focuses on middle-market brands seeking enterprise-grade marketing capabilities without enterprise-level cost or complexity. Since its formation, ONAR has grown through a combination of strategic acquisitions and organic expansion, leveraging shared technology infrastructure, centralized finance and compliance, and data-driven optimization to create value across its portfolio. It operates through Juice, ONAR Labs, and Of Kos (Brand IP Retained) business units. The company has only a single reportable segment attributable to its advertising and marketing businesses.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
ONAR has been successfully added to your 
