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Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets. Wyndham Hotels & Resorts's Goodwill for the quarter that ended in Jun. 2026 was $1,525 Mil. Wyndham Hotels & Resorts's Total Assets for the quarter that ended in Jun. 2026 was $4,332 Mil.
Therefore, Wyndham Hotels & Resorts's Goodwill to Asset Ratio for the quarter that ended in Jun. 2026 was 0.35.
If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.
Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.
Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.
Wyndham Hotels & Resorts Goodwill-to-Asset Related Terms
Wyndham Hotels & Resorts Goodwill-to-Asset Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
WH vs CHH, CVEO, GHG: Goodwill-to-Asset Comparison
For the Lodging subindustry, Wyndham Hotels & Resorts's Goodwill-to-Asset, along with its competitors' market caps and Goodwill-to-Asset data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Wyndham Hotels & Resorts Goodwill-to-Asset vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Wyndham Hotels & Resorts's Goodwill-to-Asset distribution charts can be found below:
* The bar in red indicates where Wyndham Hotels & Resorts's Goodwill-to-Asset falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Wyndham Hotels & Resorts (WH) has a Goodwill-to-Asset of 0.35 as of Jun. 2026. Goodwill-to-Asset Ratio is the total goodwill from acquisitions divided by total assets. View historical data on Wyndham Hotels & Resorts and its competitors.
Is Wyndham Hotels & Resorts' Goodwill-to-Asset too high?
Wyndham Hotels & Resorts' current Goodwill-to-Asset is 0.35. Overall, Wyndham Hotels & Resorts has a GF Score™ of 71/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Wyndham Hotels & Resorts' Goodwill-to-Asset compare to CHH and CVEO?
Wyndham Hotels & Resorts' Goodwill-to-Asset of 0.35 can be compared against companies in the Travel & Leisure industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Goodwill-to-Asset for a Travel & Leisure company?
A good Goodwill-to-Asset depends on the Travel & Leisure industry context. However, Goodwill-to-Asset should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Goodwill-to-Asset mean?
A high Goodwill-to-Asset can signal that a stock is expensive relative to its fundamentals. Goodwill-to-Asset Ratio is the total goodwill from acquisitions divided by total assets. View historical data on Wyndham Hotels & Resorts and its competitors. Wyndham Hotels & Resorts's current Goodwill-to-Asset is 0.35. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Wyndham Hotels & Resorts stock overvalued right now?
Based on GuruFocus' analysis, Wyndham Hotels & Resorts (WH) is currently considered Modestly Undervalued. The stock's GF Value™ is $87.13, compared to a current price of $75.27 — trading 13.6% below its estimated fair value. The current Goodwill-to-Asset is 0.35. Wyndham Hotels & Resorts' overall GF Score™ is 71/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Goodwill-to-Asset calculated?
Goodwill-to-Asset is calculated from a company's financial statements. For Wyndham Hotels & Resorts (WH), the current Goodwill-to-Asset is 0.35 as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Wyndham Hotels & Resorts (WH) Overvalued in 2026?
Based on GuruFocus' analysis, Wyndham Hotels & Resorts stock appears to be undervalued.
The current stock price of $75.27 is trading 13.6% below its estimated GF Value™ of $87.13.
GuruFocus considers Wyndham Hotels & Resorts to be Modestly Undervalued.
Key valuation signals for WH:
Goodwill-to-Asset: 0.35
GF Value™: $87.13 vs. price of $75.27 (13.6% below fair value)
No single metric tells the full story. See the WH stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
As of Dec. 31, 2025, Wyndham Hotels & Resorts operates 869,000 rooms across more than 20 brands predominantly in the economy and midscale segments. Ramada is the largest brand, representing around 14% of all rooms, with Days Inn (13%) and Super 8 (10%) the next two largest brands, as of the end of 2025. During the past several years, the company has expanded its extended stay/lifestyle brands, which appeal to travelers seeking to experience the local culture of a given location. The company closed its La Quinta acquisition in the second quarter of 2018, adding around 90,000 rooms at the time the deal closed. Wyndham launched a new extended stay economy scale segment concept, ECHO, in the spring of 2022. The United States represented 58% of total rooms in 2025.
71GF Score
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