Ulta Beauty (WBO:ULTA) Goodwill-to-Asset: 0.03 (As of Apr. 2026)


WBO:ULTA Ulta Beauty Inc WBO:ULTA
94 GF Score
Price €404.10
GF Value €490.45
Valuation Modestly Undervalued
! 2 Warning Signs
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What is Ulta Beauty Goodwill-to-Asset?

Ulta Beauty WBO:ULTA -0.30% 94 Goodwill-to-Asset is 0.03 as of Apr. 2026. GuruFocus rates WBO:ULTA with a GF Score™ of 94/100 and a GF Value™ of €490.45 (Modestly Undervalued). The stock has 2 warning signs investors should review.

Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets. Ulta Beauty's Goodwill for the quarter that ended in Apr. 2026 was €192 Mil. Ulta Beauty's Total Assets for the quarter that ended in Apr. 2026 was €5,895 Mil. Therefore, Ulta Beauty's Goodwill to Asset Ratio for the quarter that ended in Apr. 2026 was 0.03.


Ulta Beauty  (WBO:ULTA) Goodwill-to-Asset Explanation

If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.

Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.

Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.


Ulta Beauty Goodwill-to-Asset Related Terms


Ulta Beauty Goodwill-to-Asset Historical Data

* Premium members only.

The historical data trend for Ulta Beauty's Goodwill-to-Asset can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Ulta Beauty Goodwill-to-Asset Chart

Ulta Beauty Annual Data
Trend Jan17 Jan18 Jan19 Jan20 Jan21 Jan22 Jan23 Jan24 Jan25 Jan26
Goodwill-to-Asset
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.03

Ulta Beauty Quarterly Data
Jul21 Oct21 Jan22 Apr22 Jul22 Oct22 Jan23 Apr23 Jul23 Oct23 Jan24 Apr24 Jul24 Oct24 Jan25 Apr25 Jul25 Oct25 Jan26 Apr26
Goodwill-to-Asset Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 0.06 0.06 0.03 0.03

WBO:ULTA vs WSM, DKS, TSCO: Goodwill-to-Asset Comparison

For the Specialty Retail subindustry, Ulta Beauty's Goodwill-to-Asset, along with its competitors' market caps and Goodwill-to-Asset data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Ulta Beauty Goodwill-to-Asset vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Ulta Beauty's Goodwill-to-Asset distribution charts can be found below:

* The bar in red indicates where Ulta Beauty's Goodwill-to-Asset falls into.


WBO:ULTA
94GF Score
Ulta Beauty Inc WBO:ULTA
Goodwill-to-Asset is just one metric. See GF Score™, valuation, warning signs, and more.
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Ulta Beauty Goodwill-to-Asset Calculation

Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets.

It is calculated by dividing goodwill by total assets.

Ulta Beauty's Goodwill to Asset Ratio for the fiscal year that ended in Jan. 2026 is calculated as

Goodwill to Asset (A: Jan. 2026 )=Goodwill/Total Assets
=192.684/5956.399
=0.03

Ulta Beauty's Goodwill to Asset Ratio for the quarter that ended in Apr. 2026 is calculated as

Goodwill to Asset (Q: Apr. 2026 )=Goodwill/Total Assets
=192.057/5895.434
=0.03

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about Goodwill-to-Asset →
What does a Goodwill-to-Asset of 0.03 mean?
Ulta Beauty (WBO:ULTA) has a Goodwill-to-Asset of 0.03 as of Apr. 2026. Goodwill-to-Asset Ratio is the total goodwill from acquisitions divided by total assets. View historical data on Ulta Beauty and its competitors.
Is Ulta Beauty's Goodwill-to-Asset too high?
Ulta Beauty's current Goodwill-to-Asset is 0.03. Overall, Ulta Beauty has a GF Score™ of 94/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Ulta Beauty's Goodwill-to-Asset compare to WSM and DKS?
Ulta Beauty's Goodwill-to-Asset of 0.03 can be compared against companies in the Retail - Cyclical industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Goodwill-to-Asset for a Retail - Cyclical company?
A good Goodwill-to-Asset depends on the Retail - Cyclical industry context. However, Goodwill-to-Asset should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Goodwill-to-Asset mean?
A high Goodwill-to-Asset can signal that a stock is expensive relative to its fundamentals. Goodwill-to-Asset Ratio is the total goodwill from acquisitions divided by total assets. View historical data on Ulta Beauty and its competitors. Ulta Beauty's current Goodwill-to-Asset is 0.03. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Ulta Beauty stock overvalued right now?
Based on GuruFocus' analysis, Ulta Beauty (WBO:ULTA) is currently considered Modestly Undervalued. The stock's GF Value™ is €490.45, compared to a current price of €404.10 — trading 17.6% below its estimated fair value. The current Goodwill-to-Asset is 0.03. Ulta Beauty's overall GF Score™ is 94/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Goodwill-to-Asset calculated?
Goodwill-to-Asset is calculated from a company's financial statements. For Ulta Beauty (WBO:ULTA), the current Goodwill-to-Asset is 0.03 as of Apr. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Ulta Beauty (WBO:ULTA) Overvalued in 2026?

Based on GuruFocus' analysis, Ulta Beauty stock appears to be undervalued. The current stock price of €404.10 is trading 17.6% below its estimated GF Value™ of €490.45. GuruFocus considers Ulta Beauty to be Modestly Undervalued.

Key valuation signals for WBO:ULTA:

  • Goodwill-to-Asset: 0.03
  • GF Value™: €490.45 vs. price of €404.10 (17.6% below fair value)
  • GF Score™: 94/100 with 2 warning signs

No single metric tells the full story. See the WBO:ULTA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Ulta Beauty Business Description

Address 1000 Remington Boulevard, Suite 120, Bolingbrook, IL, USA, 60440
Ulta Beauty is the largest specialized beauty retailer in the US with more than 1,500 freestanding stores. The firm offers cosmetics (38% of 2025 sales), fragrances (13%), skin care (24%), and hair care products (19%). It also has salon services, including hair, makeup, skin, and brow, that account for 4% of its revenue and drive customer traffic. Outside of the US, Ulta operates premium beauty retailer Space NK (86 stores at year-end 2025 in the UK and Ireland) and has franchised stores in Mexico, and a joint venture in the Middle East. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
94GF Score

Get the complete analysis for WBO:ULTA

Goodwill-to-Asset is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€404.10
Price
€490.45
GF Value