Asustek ComputerASUUY 91 Gross Margin % is 15.94% as of Dec. 2025, which is 6% above its 10-year median of 15.06. GuruFocus rates ASUUY with a GF Score™ of 91/100 and a GF Value™ of $77.23. The stock has 2 warning signs investors should review. Among 2,450 Hardware companies, Asustek Computer ranks worse than 73.59% on this metric.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Asustek Computer had a gross margin of 15.94% for the quarter that ended in Dec. 2025 => No sustainable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Asustek Computer Gross Margin % Related Terms
Asustek Computer Gross Margin % Historical Data
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The historical data trend for Asustek Computer's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
ASUUY vs DELL, SNDK, ANET: Gross Margin % Comparison
For the Computer Hardware subindustry, Asustek Computer's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Asustek Computer Gross Margin % vs Hardware Industry
For the Hardware industry and Technology sector, Asustek Computer's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Asustek Computer's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Asustek Computer (ASUUY) has a Gross Margin % of 15.94% as of Dec. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on Asustek Computer and its competitors. This is near median its historical median of 15.06. Over the past decade, Asustek Computer's Gross Margin % has ranged from 13.80 to 20.61. According to the industry distribution chart, Asustek Computer ranks #1803 out of 2450 companies in the Hardware industry, placing it in the top 73.6%.
Is Asustek Computer's Gross Margin % too high?
Asustek Computer's current Gross Margin % of 15.94% is near median its 10-year median of 15.06. Over the past 10 years, this metric has ranged from a low of 13.80 to a high of 20.61. The Hardware industry median Gross Margin % is 24.53. Asustek Computer's value of 15.94% is 35% below this industry median. Based on the distribution chart, Asustek Computer ranks #1803 out of 2450 companies in the Hardware industry, which is below the industry midpoint. Overall, Asustek Computer has a GF Score™ of 91/100, reflecting its overall financial health beyond just this single metric.
How does Asustek Computer's Gross Margin % compare to DELL and SNDK?
According to the Hardware industry distribution chart, Asustek Computer ranks #1803 out of 2450 companies for Gross Margin %. This places Asustek Computer in the lower half of its industry. The industry median Gross Margin % is 24.53. Asustek Computer's value of 15.94% is 35% below this benchmark. Historically, Asustek Computer's own Gross Margin % has ranged from 13.80 to 20.61 over the past decade. While the company's 10-year median is 15.06 vs. the industry median of 24.53, Asustek Computer has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Hardware company?
The median Gross Margin % among Hardware companies is 24.53, based on 2,450 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Asustek Computer's current Gross Margin % of 15.94% is 35% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Asustek Computer and its competitors. For the Hardware industry, the median Gross Margin % is 24.53 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Asustek Computer's current Gross Margin % is 15.94%, which is near median its own 10-year median of 15.06. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Asustek Computer stock overvalued right now?
Asustek Computer (ASUUY) has a current Gross Margin % of 15.94%. The stock's GF Value™ is $77.23, compared to a current price of $80.00 — trading 3.6% above its estimated fair value. The current Gross Margin % is 15.94%, which is near median its 10-year median of 15.06 and 35% below the Hardware industry median of 24.53. Asustek Computer's overall GF Score™ is 91/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Asustek Computer (ASUUY), the current Gross Margin % is 15.94% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Asustek Computer (ASUUY) Overvalued in 2026?
Based on GuruFocus' analysis, Asustek Computer stock appears to be overvalued.
The current stock price of $80.00 is trading 3.6% above its estimated GF Value™ of $77.23.
Key valuation signals for ASUUY:
Gross Margin %: 15.94% (near median its 10-year median of 15.06)
GF Value™: $77.23 vs. price of $80.00 (3.6% above fair value)
Industry Position: 35% below the Hardware median (#1803 of 2450)
No single metric tells the full story. See the ASUUY stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Asustek Computer Inc is a computer hardware and electronics company producing and selling 3C products including PCs, mainboards other boards and cards, tablet PCs, smartphones, and other handheld devices, etc. The company operates in Taiwan, China, Singapore, Europe, the United States, and other countries. Its segment includes 3C Brand and Others.
91GF Score
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