BetMakers Technology GroupASX:BET +3.23%57 Gross Margin % is 63.72% as of Dec. 2025, which is 1% above its 10-year median of 62.94. GuruFocus rates ASX:BET with a GF Score™ of 57/100 and a GF Value™ of A$0.10 (Significantly Overvalued). The stock has 5 warning signs investors should review. Among 793 Travel & Leisure companies, BetMakers Technology Group ranks better than 77.93% on this metric.
BetMakers Technology Group (ASX:BET) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
BetMakers Technology Group had a gross margin of 63.72% for the quarter that ended in Dec. 2025 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
BetMakers Technology Group Gross Margin % Related Terms
BetMakers Technology Group Gross Margin % Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
ASX:BET vs FLUT, DKNG, LNWO: Gross Margin % Comparison
For the Gambling subindustry, BetMakers Technology Group's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
BetMakers Technology Group Gross Margin % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, BetMakers Technology Group's Gross Margin % distribution charts can be found below:
* The bar in red indicates where BetMakers Technology Group's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
BetMakers Technology Group (ASX:BET) has a Gross Margin % of 63.72% as of Dec. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on BetMakers Technology Group and its competitors. This is near median its historical median of 62.94. Over the past decade, BetMakers Technology Group's Gross Margin % has ranged from 12.48 to 73.79. According to the industry distribution chart, BetMakers Technology Group ranks #175 out of 793 companies in the Travel & Leisure industry, placing it in the top 22.1%.
Is BetMakers Technology Group's Gross Margin % too high?
BetMakers Technology Group's current Gross Margin % of 63.72% is near median its 10-year median of 62.94. Over the past 10 years, this metric has ranged from a low of 12.48 to a high of 73.79. The Travel & Leisure industry median Gross Margin % is 43.92. BetMakers Technology Group's value of 63.72% is 45.1% above this industry median. Based on the distribution chart, BetMakers Technology Group ranks #175 out of 793 companies in the Travel & Leisure industry, which is in the top quartile — a strong position relative to peers. Overall, BetMakers Technology Group has a GF Score™ of 57/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does BetMakers Technology Group's Gross Margin % compare to FLUT and DKNG?
According to the Travel & Leisure industry distribution chart, BetMakers Technology Group ranks #175 out of 793 companies for Gross Margin %. This places BetMakers Technology Group in the top 22% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 43.92. BetMakers Technology Group's value of 63.72% is 45.1% above this benchmark. Historically, BetMakers Technology Group's own Gross Margin % has ranged from 12.48 to 73.79 over the past decade. While the company's 10-year median is 62.94 vs. the industry median of 43.92, BetMakers Technology Group has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Travel & Leisure company?
The median Gross Margin % among Travel & Leisure companies is 43.92, based on 793 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. BetMakers Technology Group's current Gross Margin % of 63.72% is 45.1% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on BetMakers Technology Group and its competitors. For the Travel & Leisure industry, the median Gross Margin % is 43.92 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. BetMakers Technology Group's current Gross Margin % is 63.72%, which is near median its own 10-year median of 62.94. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is BetMakers Technology Group stock overvalued right now?
Based on GuruFocus' analysis, BetMakers Technology Group (ASX:BET) is currently considered Significantly Overvalued. The stock's GF Value™ is A$0.10, compared to a current price of A$0.16 — trading 60% above its estimated fair value. The current Gross Margin % is 63.72%, which is near median its 10-year median of 62.94 and 45.1% above the Travel & Leisure industry median of 43.92. BetMakers Technology Group's overall GF Score™ is 57/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For BetMakers Technology Group (ASX:BET), the current Gross Margin % is 63.72% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is BetMakers Technology Group (ASX:BET) Overvalued in 2026?
Based on GuruFocus' analysis, BetMakers Technology Group stock appears to be overvalued.
The current stock price of A$0.16 is trading 60% above its estimated GF Value™ of A$0.10.
GuruFocus considers BetMakers Technology Group to be Significantly Overvalued.
Key valuation signals for ASX:BET:
Gross Margin %: 63.72% (near median its 10-year median of 62.94)
GF Value™: A$0.10 vs. price of A$0.16 (60% above fair value)
Industry Position: 45.1% above the Travel & Leisure median (#175 of 793)
No single metric tells the full story. See the ASX:BET stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
BetMakers Technology Group Ltd engages in the development and provision of software, data, and analytic products for the B2B wagering market and the production and distribution of racing content. The firm operates in two segments: Global betting services and Global Tote. The Global betting services segment provides customers with a variety of racing software, data, and analytical tools. This includes basic race data such as pricing, runners, and form, as well as analytical tools to consume and leverage the data, and wagering tools such as platforms and managed trading services. The Global Tote segment, which derives maximum revenue, includes the provision of tote software and integrations to facilitate tote liquidity and resulting.
57GF Score
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