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CMO PCLBKK:CMO 41 Gross Margin % is 26.17% as of Mar. 2026, which is 33% above its 10-year median of 19.69. GuruFocus rates BKK:CMO with a GF Score™ of 41/100 and a GF Value™ of ฿0.70 (Fairly Valued). The stock has 4 warning signs investors should review. Among 941 Media - Diversified companies, CMO PCL ranks worse than 69.08% on this metric.
Gross Margin % is calculated as gross profit divided by its revenue. CMO PCL's Gross Profit for the
three
months ended in Mar. 2026 was ฿108 Mil. CMO PCL's Revenue for the
three
months ended in Mar. 2026 was ฿412 Mil. Therefore, CMO PCL's Gross Margin % for the quarter that ended in Mar. 2026 was 26.17%.
The historical rank and industry rank for CMO PCL's Gross Margin % or its related term are showing as below:
BKK:CMO'
s Gross Margin % Range Over the Past 10 Years
Min: 3.23 Med: 19.69 Max: 28.12
Current: 26.18
During the past 13 years, the highestGross Margin % of CMO PCL was 28.12%. The lowest was 3.23%. And the median was 19.69%.
BKK:CMO's Gross Margin % is ranked worse than 69.08% of 941
companies
in the Media - Diversified industry
Industry Median: 38.99
vs BKK:CMO: 26.18
CMO PCL had a gross margin of 26.17% for the quarter that ended in Mar. 2026 => Competition eroding margins
The 5-Year average Growth Rate of Gross Margin for CMO PCL was 54.10% per year.
CMO PCL (BKK:CMO) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
CMO PCL had a gross margin of 26.17% for the quarter that ended in Mar. 2026 => Competition eroding margins
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
CMO PCL Gross Margin % Related Terms
CMO PCL Gross Margin % Historical Data
* Premium members only.
The historical data trend for CMO PCL's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
BKK:CMO vs APP, OMC, TTD: Gross Margin % Comparison
For the Advertising Agencies subindustry, CMO PCL's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
CMO PCL Gross Margin % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, CMO PCL's Gross Margin % distribution charts can be found below:
* The bar in red indicates where CMO PCL's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
CMO PCL (BKK:CMO) has a Gross Margin % of 26.17% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on CMO PCL and its competitors. This is 33% above median its historical median of 19.69. Over the past decade, CMO PCL's Gross Margin % has ranged from 3.23 to 28.12. According to the industry distribution chart, CMO PCL ranks #650 out of 941 companies in the Media - Diversified industry, placing it in the top 69.1%.
Is CMO PCL's Gross Margin % too high?
CMO PCL's current Gross Margin % of 26.17% is 33% above median its 10-year median of 19.69. Over the past 10 years, this metric has ranged from a low of 3.23 to a high of 28.12. The Media - Diversified industry median Gross Margin % is 38.99. CMO PCL's value of 26.17% is 32.9% below this industry median. Based on the distribution chart, CMO PCL ranks #650 out of 941 companies in the Media - Diversified industry, which is below the industry midpoint. Overall, CMO PCL has a GF Score™ of 41/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does CMO PCL's Gross Margin % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, CMO PCL ranks #650 out of 941 companies for Gross Margin %. This places CMO PCL in the lower half of its industry. The industry median Gross Margin % is 38.99. CMO PCL's value of 26.17% is 32.9% below this benchmark. Historically, CMO PCL's own Gross Margin % has ranged from 3.23 to 28.12 over the past decade. While the company's 10-year median is 19.69 vs. the industry median of 38.99, CMO PCL has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Media - Diversified company?
The median Gross Margin % among Media - Diversified companies is 38.99, based on 941 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. CMO PCL's current Gross Margin % of 26.17% is 32.9% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on CMO PCL and its competitors. For the Media - Diversified industry, the median Gross Margin % is 38.99 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. CMO PCL's current Gross Margin % is 26.17%, which is 33% above median its own 10-year median of 19.69. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is CMO PCL stock overvalued right now?
Based on GuruFocus' analysis, CMO PCL (BKK:CMO) is currently considered Fairly Valued. The stock's GF Value™ is ฿0.70, compared to a current price of ฿0.75 — trading 7.1% above its estimated fair value. The current Gross Margin % is 26.17%, which is 33% above median its 10-year median of 19.69 and 32.9% below the Media - Diversified industry median of 38.99. CMO PCL's overall GF Score™ is 41/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For CMO PCL (BKK:CMO), the current Gross Margin % is 26.17% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is CMO PCL (BKK:CMO) Overvalued in 2026?
Based on GuruFocus' analysis, CMO PCL stock appears to be overvalued.
The current stock price of ฿0.75 is trading 7.1% above its estimated GF Value™ of ฿0.70.
GuruFocus considers CMO PCL to be Fairly Valued.
Key valuation signals for BKK:CMO:
Gross Margin %: 26.17% (33% above median its 10-year median of 19.69)
GF Value™: ฿0.70 vs. price of ฿0.75 (7.1% above fair value)
Industry Position: 32.9% below the Media - Diversified median (#650 of 941)
No single metric tells the full story. See the BKK:CMO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
CMO PCL is a Thailand-based company that operates in the event management business for public events, exhibitions, and entertainment activities. The company provides turnkey integrated marketing communication solutions including project development, strategic planning, creative, production, promotion, and online marketing, and invests in the range of event hardware equipment, software equipment, and utility service in the venue. Its operating segments are Organizer, Equipment Provider, Production of Media, Installation supplies and electrical, and Concert promotor. A majority of its revenue is generated from the Organizer segment.
41GF Score
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