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Pranda Jewelry PCLBKK:PDJ +1.01%48 Gross Margin % is 22.79% as of Mar. 2026, which is 7% below its 10-year median of 24.59. GuruFocus rates BKK:PDJ with a GF Score™ of 48/100 and a GF Value™ of ฿1.36 (Modestly Undervalued). The stock has 4 warning signs investors should review. Among 1,121 Retail - Cyclical companies, Pranda Jewelry PCL ranks worse than 73.33% on this metric.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Pranda Jewelry PCL had a gross margin of 22.79% for the quarter that ended in Mar. 2026 => Competition eroding margins
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Pranda Jewelry PCL Gross Margin % Related Terms
Pranda Jewelry PCL Gross Margin % Historical Data
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The historical data trend for Pranda Jewelry PCL's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Luxury Goods subindustry, Pranda Jewelry PCL's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Pranda Jewelry PCL Gross Margin % vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Pranda Jewelry PCL's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Pranda Jewelry PCL's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Pranda Jewelry PCL (BKK:PDJ) has a Gross Margin % of 22.79% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Pranda Jewelry PCL and its competitors. This is near median its historical median of 24.59. Over the past decade, Pranda Jewelry PCL's Gross Margin % has ranged from 20.57 to 31.54. According to the industry distribution chart, Pranda Jewelry PCL ranks #822 out of 1121 companies in the Retail - Cyclical industry, placing it in the top 73.3%.
Is Pranda Jewelry PCL's Gross Margin % too high?
Pranda Jewelry PCL's current Gross Margin % of 22.79% is near median its 10-year median of 24.59. Over the past 10 years, this metric has ranged from a low of 20.57 to a high of 31.54. The Retail - Cyclical industry median Gross Margin % is 36.11. Pranda Jewelry PCL's value of 22.79% is 36.9% below this industry median. Based on the distribution chart, Pranda Jewelry PCL ranks #822 out of 1121 companies in the Retail - Cyclical industry, which is below the industry midpoint. Overall, Pranda Jewelry PCL has a GF Score™ of 48/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Pranda Jewelry PCL's Gross Margin % compare to TPR and SIG?
According to the Retail - Cyclical industry distribution chart, Pranda Jewelry PCL ranks #822 out of 1121 companies for Gross Margin %. This places Pranda Jewelry PCL in the lower half of its industry. The industry median Gross Margin % is 36.11. Pranda Jewelry PCL's value of 22.79% is 36.9% below this benchmark. Historically, Pranda Jewelry PCL's own Gross Margin % has ranged from 20.57 to 31.54 over the past decade. While the company's 10-year median is 24.59 vs. the industry median of 36.11, Pranda Jewelry PCL has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Retail - Cyclical company?
The median Gross Margin % among Retail - Cyclical companies is 36.11, based on 1,121 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Pranda Jewelry PCL's current Gross Margin % of 22.79% is 36.9% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Pranda Jewelry PCL and its competitors. For the Retail - Cyclical industry, the median Gross Margin % is 36.11 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Pranda Jewelry PCL's current Gross Margin % is 22.79%, which is near median its own 10-year median of 24.59. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pranda Jewelry PCL stock overvalued right now?
Based on GuruFocus' analysis, Pranda Jewelry PCL (BKK:PDJ) is currently considered Modestly Undervalued. The stock's GF Value™ is ฿1.36, compared to a current price of ฿1.00 — trading 26.5% below its estimated fair value. The current Gross Margin % is 22.79%, which is near median its 10-year median of 24.59 and 36.9% below the Retail - Cyclical industry median of 36.11. Pranda Jewelry PCL's overall GF Score™ is 48/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Pranda Jewelry PCL (BKK:PDJ), the current Gross Margin % is 22.79% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Pranda Jewelry PCL (BKK:PDJ) Overvalued in 2026?
Based on GuruFocus' analysis, Pranda Jewelry PCL stock appears to be undervalued.
The current stock price of ฿1.00 is trading 26.5% below its estimated GF Value™ of ฿1.36.
GuruFocus considers Pranda Jewelry PCL to be Modestly Undervalued.
Key valuation signals for BKK:PDJ:
Gross Margin %: 22.79% (near median its 10-year median of 24.59)
GF Value™: ฿1.36 vs. price of ฿1.00 (26.5% below fair value)
Industry Position: 36.9% below the Retail - Cyclical median (#822 of 1121)
No single metric tells the full story. See the BKK:PDJ stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Pranda Jewelry PCL is principally engaged in the manufacturing, distribution, and retail of jewelry. The company operates in various business segments that include Production of jewelry, Distribution of Jewelry, and Retail Jewelry. The Production of jewelry segment generates maximum revenue for the company. It has its presence in Hongkong, England, Canada, Thailand, and United States of America. The company generates maximum revenue from Thailand.
48GF Score
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