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Royal Orchid Hotel (Thailand) PCL (BKK:ROH) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Royal Orchid Hotel (Thailand) PCL had a gross margin of 73.31% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Royal Orchid Hotel (Thailand) PCL Gross Margin % Related Terms
Royal Orchid Hotel (Thailand) PCL Gross Margin % Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Royal Orchid Hotel (Thailand) PCL Gross Margin % Chart
For the Lodging subindustry, Royal Orchid Hotel (Thailand) PCL's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Royal Orchid Hotel (Thailand) PCL Gross Margin % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Royal Orchid Hotel (Thailand) PCL's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Royal Orchid Hotel (Thailand) PCL's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Royal Orchid Hotel (Thailand) PCL (BKK:ROH) has a Gross Margin % of 73.31% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Royal Orchid Hotel (Thailand) PCL and its competitors. This is 13% above median its historical median of 64.71.
Is Royal Orchid Hotel (Thailand) PCL's Gross Margin % too high?
Royal Orchid Hotel (Thailand) PCL's current Gross Margin % of 73.31% is 13% above median its 10-year median of 64.71. The Travel & Leisure industry median Gross Margin % is 43.57. Royal Orchid Hotel (Thailand) PCL's value of 73.31% is 68.3% above this industry median. Overall, Royal Orchid Hotel (Thailand) PCL has a GF Score™ of 8/100, reflecting its overall financial health beyond just this single metric.
How does Royal Orchid Hotel (Thailand) PCL's Gross Margin % compare to MAR and HLT?
Royal Orchid Hotel (Thailand) PCL's Gross Margin % of 73.31% can be compared against companies in the Travel & Leisure industry. The industry median Gross Margin % is 43.57. Royal Orchid Hotel (Thailand) PCL's value of 73.31% is 68.3% above this benchmark. While the company's 10-year median is 64.71 vs. the industry median of 43.57, Royal Orchid Hotel (Thailand) PCL has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Travel & Leisure company?
The median Gross Margin % among Travel & Leisure companies is 43.57, based on 792 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Royal Orchid Hotel (Thailand) PCL's current Gross Margin % of 73.31% is 68.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Royal Orchid Hotel (Thailand) PCL and its competitors. For the Travel & Leisure industry, the median Gross Margin % is 43.57 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Royal Orchid Hotel (Thailand) PCL's current Gross Margin % is 73.31%, which is 13% above median its own 10-year median of 64.71. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Royal Orchid Hotel (Thailand) PCL stock overvalued right now?
Royal Orchid Hotel (Thailand) PCL (BKK:ROH) has a current Gross Margin % of 73.31%. The stock's GF Value™ is ฿4.27, compared to a current price of ฿1.21 — trading 71.7% below its estimated fair value. The current Gross Margin % is 73.31%, which is 13% above median its 10-year median of 64.71 and 68.3% above the Travel & Leisure industry median of 43.57. Royal Orchid Hotel (Thailand) PCL's overall GF Score™ is 8/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Royal Orchid Hotel (Thailand) PCL (BKK:ROH), the current Gross Margin % is 73.31% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Royal Orchid Hotel (Thailand) PCL (BKK:ROH) Overvalued in 2026?
Based on GuruFocus' analysis, Royal Orchid Hotel (Thailand) PCL stock appears to be undervalued.
The current stock price of ฿1.21 is trading 71.7% below its estimated GF Value™ of ฿4.27.
Key valuation signals for BKK:ROH:
Gross Margin %: 73.31% (13% above median its 10-year median of 64.71)
GF Value™: ฿4.27 vs. price of ฿1.21 (71.7% below fair value)
Industry Position: 68.3% above the Travel & Leisure median
No single metric tells the full story. See the BKK:ROH stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Royal Orchid Hotel (Thailand) PCL is a Thailand-based company engaged in hotel operations. The company owns Royal Orchid Sheraton Hotel and Towers in Bangkok, which is operated by Sheraton Overseas Management Corporation. It offers rooms, food and beverage, and other ancillary services. The hotel provides accommodations, conference facilities, and leisure facilities including two swimming pools, spas, tennis courts, garden areas, and restaurants, which offer a range of Thai, Asian, Italian, and Continental cuisines. The company carries out its business operations in Thailand.
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