S Hotels and Resorts PCLBKK:SHR-F 74 Gross Margin % is 40.86% as of Mar. 2026, which is 17% above its 10-year median of 34.79. GuruFocus rates BKK:SHR-F with a GF Score™ of 74/100 and a GF Value™ of ฿3.60. The stock has 3 warning signs investors should review. Among 788 Travel & Leisure companies, S Hotels and Resorts PCL ranks worse than 57.74% on this metric.
S Hotels and Resorts PCL (BKK:SHR-F) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
S Hotels and Resorts PCL had a gross margin of 40.86% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
S Hotels and Resorts PCL Gross Margin % Related Terms
S Hotels and Resorts PCL Gross Margin % Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
BKK:SHR-F vs LVS, MGM, WYNN: Gross Margin % Comparison
For the Resorts & Casinos subindustry, S Hotels and Resorts PCL's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
S Hotels and Resorts PCL Gross Margin % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, S Hotels and Resorts PCL's Gross Margin % distribution charts can be found below:
* The bar in red indicates where S Hotels and Resorts PCL's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
S Hotels and Resorts PCL (BKK:SHR-F) has a Gross Margin % of 40.86% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on S Hotels and Resorts PCL and its competitors. This is 17% above median its historical median of 34.79. According to the industry distribution chart, S Hotels and Resorts PCL ranks #455 out of 788 companies in the Travel & Leisure industry, placing it in the top 57.7%.
Is S Hotels and Resorts PCL's Gross Margin % too high?
S Hotels and Resorts PCL's current Gross Margin % of 40.86% is 17% above median its 10-year median of 34.79. The Travel & Leisure industry median Gross Margin % is 44.09. S Hotels and Resorts PCL's value of 40.86% is 7.3% below this industry median. Based on the distribution chart, S Hotels and Resorts PCL ranks #455 out of 788 companies in the Travel & Leisure industry, which is below the industry midpoint. Overall, S Hotels and Resorts PCL has a GF Score™ of 74/100, reflecting its overall financial health beyond just this single metric.
How does S Hotels and Resorts PCL's Gross Margin % compare to LVS and MGM?
According to the Travel & Leisure industry distribution chart, S Hotels and Resorts PCL ranks #455 out of 788 companies for Gross Margin %. This places S Hotels and Resorts PCL in the lower half of its industry. The industry median Gross Margin % is 44.09. S Hotels and Resorts PCL's value of 40.86% is 7.3% below this benchmark. While the company's 10-year median is 34.79 vs. the industry median of 44.09, S Hotels and Resorts PCL has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Travel & Leisure company?
The median Gross Margin % among Travel & Leisure companies is 44.09, based on 788 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. S Hotels and Resorts PCL's current Gross Margin % of 40.86% is 7.3% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on S Hotels and Resorts PCL and its competitors. For the Travel & Leisure industry, the median Gross Margin % is 44.09 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. S Hotels and Resorts PCL's current Gross Margin % is 40.86%, which is 17% above median its own 10-year median of 34.79. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is S Hotels and Resorts PCL stock overvalued right now?
S Hotels and Resorts PCL (BKK:SHR-F) has a current Gross Margin % of 40.86%. The stock's GF Value™ is ฿3.60, compared to a current price of ฿2.96 — trading 17.8% below its estimated fair value. The current Gross Margin % is 40.86%, which is 17% above median its 10-year median of 34.79 and 7.3% below the Travel & Leisure industry median of 44.09. S Hotels and Resorts PCL's overall GF Score™ is 74/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For S Hotels and Resorts PCL (BKK:SHR-F), the current Gross Margin % is 40.86% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is S Hotels and Resorts PCL (BKK:SHR-F) Overvalued in 2026?
Based on GuruFocus' analysis, S Hotels and Resorts PCL stock appears to be undervalued.
The current stock price of ฿2.96 is trading 17.8% below its estimated GF Value™ of ฿3.60.
Key valuation signals for BKK:SHR-F:
Gross Margin %: 40.86% (17% above median its 10-year median of 34.79)
GF Value™: ฿3.60 vs. price of ฿2.96 (17.8% below fair value)
Industry Position: 7.3% below the Travel & Leisure median (#455 of 788)
No single metric tells the full story. See the BKK:SHR-F stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
S Hotels and Resorts PCL is engaged in investment, hospitality business, and related businesses in Thailand and overseas. The company operates in five segments; Hospitality business Self-managed (Thailand, Republic of Maldives), Hospitality business Outrigger (Republic of Mauritius, Republic of Fiji), Hospitality business (Republic of Maldives), Hospitality business (United Kingdom), and Holding companies. The revenue of the Group majorly comprises revenue from hotels in respect of service of room, food, and beverage sales and other ancillary services.
74GF Score
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Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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