Hugo Boss AGBOSSY 79 Gross Margin % is 62.43% as of Mar. 2026, which is 1% above its 10-year median of 61.78. GuruFocus rates BOSSY with a GF Score™ of 79/100 and a GF Value™ of $9.05 (Fairly Valued). The stock has 4 warning signs investors should review. Among 1,028 Manufacturing - Apparel & Accessories companies, Hugo Boss AG ranks better than 89.98% on this metric.
Hugo Boss AG had a gross margin of 62.43% for the quarter that ended in Mar. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Hugo Boss AG was 0.10% per year.
Hugo Boss AG (OTCPK:BOSSY) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Hugo Boss AG had a gross margin of 62.43% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Hugo Boss AG Gross Margin % Related Terms
Hugo Boss AG Gross Margin % Historical Data
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The historical data trend for Hugo Boss AG's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Apparel Manufacturing subindustry, Hugo Boss AG's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Hugo Boss AG Gross Margin % vs Manufacturing - Apparel & Accessories Industry
For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Hugo Boss AG's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Hugo Boss AG's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Hugo Boss AG (BOSSY) has a Gross Margin % of 62.43% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Hugo Boss AG and its competitors. This is near median its historical median of 61.78. Over the past decade, Hugo Boss AG's Gross Margin % has ranged from 61.01 to 66.18. According to the industry distribution chart, Hugo Boss AG ranks #103 out of 1028 companies in the Manufacturing - Apparel & Accessories industry, placing it in the top 10%.
Is Hugo Boss AG's Gross Margin % too high?
Hugo Boss AG's current Gross Margin % of 62.43% is near median its 10-year median of 61.78. Over the past 10 years, this metric has ranged from a low of 61.01 to a high of 66.18. The Manufacturing - Apparel & Accessories industry median Gross Margin % is 28.39. Hugo Boss AG's value of 62.43% is 119.9% above this industry median. Based on the distribution chart, Hugo Boss AG ranks #103 out of 1028 companies in the Manufacturing - Apparel & Accessories industry, which is in the top quartile — a strong position relative to peers. Overall, Hugo Boss AG has a GF Score™ of 79/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Hugo Boss AG's Gross Margin % compare to RL and LEVI?
According to the Manufacturing - Apparel & Accessories industry distribution chart, Hugo Boss AG ranks #103 out of 1028 companies for Gross Margin %. This places Hugo Boss AG in the top 10% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 28.39. Hugo Boss AG's value of 62.43% is 119.9% above this benchmark. Historically, Hugo Boss AG's own Gross Margin % has ranged from 61.01 to 66.18 over the past decade. While the company's 10-year median is 61.78 vs. the industry median of 28.39, Hugo Boss AG has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Manufacturing - Apparel & Accessories company?
The median Gross Margin % among Manufacturing - Apparel & Accessories companies is 28.39, based on 1,028 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Hugo Boss AG's current Gross Margin % of 62.43% is 119.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Hugo Boss AG and its competitors. For the Manufacturing - Apparel & Accessories industry, the median Gross Margin % is 28.39 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Hugo Boss AG's current Gross Margin % is 62.43%, which is near median its own 10-year median of 61.78. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Hugo Boss AG stock overvalued right now?
Based on GuruFocus' analysis, Hugo Boss AG (BOSSY) is currently considered Fairly Valued. The stock's GF Value™ is $9.05, compared to a current price of $8.46 — trading 6.5% below its estimated fair value. The current Gross Margin % is 62.43%, which is near median its 10-year median of 61.78 and 119.9% above the Manufacturing - Apparel & Accessories industry median of 28.39. Hugo Boss AG's overall GF Score™ is 79/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Hugo Boss AG (BOSSY), the current Gross Margin % is 62.43% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Hugo Boss AG (BOSSY) Overvalued in 2026?
Based on GuruFocus' analysis, Hugo Boss AG stock appears to be undervalued.
The current stock price of $8.46 is trading 6.5% below its estimated GF Value™ of $9.05.
GuruFocus considers Hugo Boss AG to be Fairly Valued.
Key valuation signals for BOSSY:
Gross Margin %: 62.43% (near median its 10-year median of 61.78)
GF Value™: $9.05 vs. price of $8.46 (6.5% below fair value)
Industry Position: 119.9% above the Manufacturing - Apparel & Accessories median (#103 of 1028)
No single metric tells the full story. See the BOSSY stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Hugo Boss is a German menswear brand operating in the premium segment under its two brands, Boss and Hugo. The brand was founded in 1924 and initially focused on uniforms. After World War II and the death of its eponymous founder, the company shifted its focus to men's suits. The company is globally present, with 61% of revenue generated in the European market, 24% in the Americas, 13% in the Asia-Pacific, and less than 3% from licenses. It generates over 50% of its sales through its own retail operations.
79GF Score
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