Gross Margin % is calculated as gross profit divided by its revenue. UpSnap's Gross Profit for the
three
months ended in Sep. 2023 was $0.10 Mil. UpSnap's Revenue for the
three
months ended in Sep. 2023 was $0.16 Mil. Therefore, UpSnap's Gross Margin % for the quarter that ended in Sep. 2023 was 61.64%.
The historical rank and industry rank for UpSnap's Gross Margin % or its related term are showing as below:
CEENQ's Gross Margin % is not ranked *
in the Media - Diversified industry.
Industry Median: 38.9 * Ranked among companies with meaningful Gross Margin % only.
UpSnap had a gross margin of 61.64% for the quarter that ended in Sep. 2023 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for UpSnap was 0.00% per year.
UpSnap (OTCPK:CEENQ) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
UpSnap had a gross margin of 61.64% for the quarter that ended in Sep. 2023 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
UpSnap Gross Margin % Related Terms
UpSnap Gross Margin % Historical Data
* Premium members only.
The historical data trend for UpSnap's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Advertising Agencies subindustry, UpSnap's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
UpSnap Gross Margin % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, UpSnap's Gross Margin % distribution charts can be found below:
* The bar in red indicates where UpSnap's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
UpSnap (CEENQ) has a Gross Margin % of 61.64% as of Sep. 2023. Gross margin is the ratio of total gross profit to net sales. View historical data on UpSnap and its competitors.
Is UpSnap's Gross Margin % too high?
UpSnap's current Gross Margin % is 61.64%. The Media - Diversified industry median Gross Margin % is 38.90. UpSnap's value of 61.64% is 58.5% above this industry median. Overall, UpSnap has a GF Score™ of 12/100, reflecting its overall financial health beyond just this single metric.
How does UpSnap's Gross Margin % compare to OMC and IPG?
UpSnap's Gross Margin % of 61.64% can be compared against companies in the Media - Diversified industry. The industry median Gross Margin % is 38.90. UpSnap's value of 61.64% is 58.5% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Media - Diversified company?
The median Gross Margin % among Media - Diversified companies is 38.90, based on 953 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. UpSnap's current Gross Margin % of 61.64% is 58.5% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on UpSnap and its competitors. For the Media - Diversified industry, the median Gross Margin % is 38.90 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. UpSnap's current Gross Margin % is 61.64%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is UpSnap stock overvalued right now?
UpSnap (CEENQ) has a current Gross Margin % of 61.64%. The current Gross Margin % is 61.64% and 58.5% above the Media - Diversified industry median of 38.90. UpSnap's overall GF Score™ is 12/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For UpSnap (CEENQ), the current Gross Margin % is 61.64% as of Sep. 2023. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
UpSnap Inc is a provider of mobile advertising solutions. It offers its mobile advertising services to national brands on a campaign basis and to small businesses on a subscription basis. In addition, it is involved in the licensing and support of its software solutions, as well as sale and service of software and hosting solutions. The company is conducting business in two geographic areas of operations - the United States and the rest of the world. It generates revenue from advertising services, software licensing, updated and support, and software customization.
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