TuniuFRA:0TU +2.96%68 Gross Margin % is 55.48% as of Mar. 2026, which is 10% above its 10-year median of 50.62. GuruFocus rates FRA:0TU with a GF Score™ of 68/100 and a GF Value™ of €10.95 (Possible Value Trap). The stock has 2 warning signs investors should review. Among 793 Travel & Leisure companies, Tuniu ranks better than 68.22% on this metric.
Gross Margin % is calculated as gross profit divided by its revenue. Tuniu's Gross Profit for the
three
months ended in Mar. 2026 was €9.23 Mil. Tuniu's Revenue for the
three
months ended in Mar. 2026 was €16.64 Mil. Therefore, Tuniu's Gross Margin % for the quarter that ended in Mar. 2026 was 55.48%.
The historical rank and industry rank for Tuniu's Gross Margin % or its related term are showing as below:
FRA:0TU'
s Gross Margin % Range Over the Past 10 Years
Min: 6.07 Med: 50.62 Max: 69.71
Current: 57.17
During the past 13 years, the highestGross Margin % of Tuniu was 69.71%. The lowest was 6.07%. And the median was 50.62%.
FRA:0TU's Gross Margin % is ranked better than 68.22% of 793
companies
in the Travel & Leisure industry
Industry Median: 44.02
vs FRA:0TU: 57.17
Tuniu had a gross margin of 55.48% for the quarter that ended in Mar. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Tuniu was 8.90% per year.
Tuniu (FRA:0TU) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Tuniu had a gross margin of 55.48% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Tuniu Gross Margin % Related Terms
Tuniu Gross Margin % Historical Data
* Premium members only.
The historical data trend for Tuniu's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
FRA:0TU vs YTRA, AHMA, NTRP: Gross Margin % Comparison
For the Travel Services subindustry, Tuniu's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Tuniu Gross Margin % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Tuniu's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Tuniu's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Tuniu (FRA:0TU) has a Gross Margin % of 55.48% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Tuniu and its competitors. This is 10% above median its historical median of 50.62. Over the past decade, Tuniu's Gross Margin % has ranged from 6.07 to 69.71. According to the industry distribution chart, Tuniu ranks #252 out of 793 companies in the Travel & Leisure industry, placing it in the top 31.8%.
Is Tuniu's Gross Margin % too high?
Tuniu's current Gross Margin % of 55.48% is 10% above median its 10-year median of 50.62. Over the past 10 years, this metric has ranged from a low of 6.07 to a high of 69.71. The Travel & Leisure industry median Gross Margin % is 44.02. Tuniu's value of 55.48% is 26% above this industry median. Based on the distribution chart, Tuniu ranks #252 out of 793 companies in the Travel & Leisure industry, which is above the industry midpoint. Overall, Tuniu has a GF Score™ of 68/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Tuniu's Gross Margin % compare to YTRA and AHMA?
According to the Travel & Leisure industry distribution chart, Tuniu ranks #252 out of 793 companies for Gross Margin %. This puts Tuniu in the upper half of its industry. The industry median Gross Margin % is 44.02. Tuniu's value of 55.48% is 26% above this benchmark. Historically, Tuniu's own Gross Margin % has ranged from 6.07 to 69.71 over the past decade. While the company's 10-year median is 50.62 vs. the industry median of 44.02, Tuniu has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Travel & Leisure company?
The median Gross Margin % among Travel & Leisure companies is 44.02, based on 793 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Tuniu's current Gross Margin % of 55.48% is 26% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Tuniu and its competitors. For the Travel & Leisure industry, the median Gross Margin % is 44.02 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Tuniu's current Gross Margin % is 55.48%, which is 10% above median its own 10-year median of 50.62. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Tuniu stock overvalued right now?
Based on GuruFocus' analysis, Tuniu (FRA:0TU) is currently considered Possible Value Trap. The stock's GF Value™ is €10.95, compared to a current price of €4.18 — trading 61.8% below its estimated fair value. The current Gross Margin % is 55.48%, which is 10% above median its 10-year median of 50.62 and 26% above the Travel & Leisure industry median of 44.02. Tuniu's overall GF Score™ is 68/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Tuniu (FRA:0TU), the current Gross Margin % is 55.48% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Tuniu (FRA:0TU) Overvalued in 2026?
Based on GuruFocus' analysis, Tuniu stock appears to be undervalued.
The current stock price of €4.18 is trading 61.8% below its estimated GF Value™ of €10.95.
GuruFocus considers Tuniu to be Possible Value Trap.
Key valuation signals for FRA:0TU:
Gross Margin %: 55.48% (10% above median its 10-year median of 50.62)
GF Value™: €10.95 vs. price of €4.18 (61.8% below fair value)
Industry Position: 26% above the Travel & Leisure median (#252 of 793)
No single metric tells the full story. See the FRA:0TU stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Tuniu Corp is an online leisure travel company. The company is engaged in the provision of travel-related services in the People's Republic of China. The company offers a large selection of packaged tours, including organized tours and self-guided tours, and travel-related services for leisure travellers. The company's organized tours provide pre-arranged itineraries, transportation, accommodations, entertainment, meals, and tour guide services. Its self-guided tours consist of combinations of flights and hotel bookings and other optional add-ons. The company derives almost all of its revenue from PRC.
68GF Score
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