BrightBid Group ABFRA:23WA +0.76%44 Gross Margin % is 82.63% as of Mar. 2026, which is 19% above its 10-year median of 69.51. GuruFocus rates FRA:23WA with a GF Score™ of 44/100 and a GF Value™ of €0.05 (Possible Value Trap). The stock has 5 warning signs investors should review. Among 497 Interactive Media companies, BrightBid Group AB ranks better than 78.47% on this metric.
The historical rank and industry rank for BrightBid Group AB's Gross Margin % or its related term are showing as below:
FRA:23WA'
s Gross Margin % Range Over the Past 10 Years
Min: 41.1 Med: 69.51 Max: 97.13
Current: 90.59
During the past 13 years, the highestGross Margin % of BrightBid Group AB was 97.13%. The lowest was 41.10%. And the median was 69.51%.
FRA:23WA's Gross Margin % is ranked better than 78.47% of 497
companies
in the Interactive Media industry
Industry Median: 62.58
vs FRA:23WA: 90.59
BrightBid Group AB had a gross margin of 82.63% for the quarter that ended in Mar. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for BrightBid Group AB was 20.70% per year.
BrightBid Group AB (FRA:23WA) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
BrightBid Group AB had a gross margin of 82.63% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
BrightBid Group AB Gross Margin % Related Terms
BrightBid Group AB Gross Margin % Historical Data
* Premium members only.
The historical data trend for BrightBid Group AB's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
FRA:23WA vs GOOGL, META, SPOT: Gross Margin % Comparison
For the Internet Content & Information subindustry, BrightBid Group AB's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
BrightBid Group AB Gross Margin % vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, BrightBid Group AB's Gross Margin % distribution charts can be found below:
* The bar in red indicates where BrightBid Group AB's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
BrightBid Group AB (FRA:23WA) has a Gross Margin % of 82.63% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on BrightBid Group AB and its competitors. This is 19% above median its historical median of 69.51. Over the past decade, BrightBid Group AB's Gross Margin % has ranged from 41.10 to 97.13. According to the industry distribution chart, BrightBid Group AB ranks #107 out of 497 companies in the Interactive Media industry, placing it in the top 21.5%.
Is BrightBid Group AB's Gross Margin % too high?
BrightBid Group AB's current Gross Margin % of 82.63% is 19% above median its 10-year median of 69.51. Over the past 10 years, this metric has ranged from a low of 41.10 to a high of 97.13. The Interactive Media industry median Gross Margin % is 62.58. BrightBid Group AB's value of 82.63% is 32% above this industry median. Based on the distribution chart, BrightBid Group AB ranks #107 out of 497 companies in the Interactive Media industry, which is in the top quartile — a strong position relative to peers. Overall, BrightBid Group AB has a GF Score™ of 44/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does BrightBid Group AB's Gross Margin % compare to GOOGL and META?
According to the Interactive Media industry distribution chart, BrightBid Group AB ranks #107 out of 497 companies for Gross Margin %. This places BrightBid Group AB in the top 22% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 62.58. BrightBid Group AB's value of 82.63% is 32% above this benchmark. Historically, BrightBid Group AB's own Gross Margin % has ranged from 41.10 to 97.13 over the past decade. While the company's 10-year median is 69.51 vs. the industry median of 62.58, BrightBid Group AB has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for an Interactive Media company?
The median Gross Margin % among Interactive Media companies is 62.58, based on 497 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. BrightBid Group AB's current Gross Margin % of 82.63% is 32% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on BrightBid Group AB and its competitors. For the Interactive Media industry, the median Gross Margin % is 62.58 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. BrightBid Group AB's current Gross Margin % is 82.63%, which is 19% above median its own 10-year median of 69.51. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is BrightBid Group AB stock overvalued right now?
Based on GuruFocus' analysis, BrightBid Group AB (FRA:23WA) is currently considered Possible Value Trap. The stock's GF Value™ is €0.05, compared to a current price of €0.03 — trading 46.8% below its estimated fair value. The current Gross Margin % is 82.63%, which is 19% above median its 10-year median of 69.51 and 32% above the Interactive Media industry median of 62.58. BrightBid Group AB's overall GF Score™ is 44/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For BrightBid Group AB (FRA:23WA), the current Gross Margin % is 82.63% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is BrightBid Group AB (FRA:23WA) Overvalued in 2026?
Based on GuruFocus' analysis, BrightBid Group AB stock appears to be undervalued.
The current stock price of €0.03 is trading 46.8% below its estimated GF Value™ of €0.05.
GuruFocus considers BrightBid Group AB to be Possible Value Trap.
Key valuation signals for FRA:23WA:
Gross Margin %: 82.63% (19% above median its 10-year median of 69.51)
GF Value™: €0.05 vs. price of €0.03 (46.8% below fair value)
Industry Position: 32% above the Interactive Media median (#107 of 497)
No single metric tells the full story. See the FRA:23WA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
BrightBid Group AB is an AdTech company. The company's AdTech services help e-merchants get traffic through the AI-based SaaS service Bidbrain.com. The solutions offered by the company are AI-Fused PPC Automation, AI Optimization for Google Shopping Ads, Sell Amazon Products on Google Shopping, AI-Powered Ad Reporting, Competitor Ad Monitoring, Brand Protection, and others.
44GF Score
Get the complete analysis for FRA:23WA
Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
FRA:23WA has been successfully added to your 
