Haypp Group AB (FRA:8QG0) Gross Margin %: 19.35% (As of Mar. 2026) — 45% Above Median


FRA:8QG0 Haypp Group AB FRA:8QG0
83 GF Score
Price €12.08
GF Value €9.21
Valuation Significantly Overvalued
! 2 Warning Signs
View Full Analysis

What is Haypp Group AB Gross Margin %?

Haypp Group AB FRA:8QG0 +5.59% 83 Gross Margin % is 19.35% as of Mar. 2026, which is 45% above its 10-year median of 13.33. GuruFocus rates FRA:8QG0 with a GF Score™ of 83/100 and a GF Value™ of €9.21 (Significantly Overvalued). The stock has 2 warning signs investors should review. Among 47 Tobacco Products companies, Haypp Group AB ranks worse than 70.21% on this metric.

Gross Margin % is calculated as gross profit divided by its revenue. Haypp Group AB's Gross Profit for the three months ended in Mar. 2026 was €19.8 Mil. Haypp Group AB's Revenue for the three months ended in Mar. 2026 was €102.5 Mil. Therefore, Haypp Group AB's Gross Margin % for the quarter that ended in Mar. 2026 was 19.35%.


The historical rank and industry rank for Haypp Group AB's Gross Margin % or its related term are showing as below:

FRA:8QG0' s Gross Margin % Range Over the Past 10 Years
Min: 9.68   Med: 13.33   Max: 19.52
Current: 19.46


During the past 9 years, the highest Gross Margin % of Haypp Group AB was 19.52%. The lowest was 9.68%. And the median was 13.33%.

FRA:8QG0's Gross Margin % is ranked worse than
70.21% of 47 companies
in the Tobacco Products industry
Industry Median: 33.29 vs FRA:8QG0: 19.46

Haypp Group AB had a gross margin of 19.35% for the quarter that ended in Mar. 2026 => No sustainable competitive advantage

The 5-Year average Growth Rate of Gross Margin for Haypp Group AB was 8.60% per year.


Haypp Group AB  (FRA:8QG0) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Haypp Group AB had a gross margin of 19.35% for the quarter that ended in Mar. 2026 => No sustainable competitive advantage


Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.


Haypp Group AB Gross Margin % Related Terms


Haypp Group AB Gross Margin % Historical Data

* Premium members only.

The historical data trend for Haypp Group AB's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Haypp Group AB Gross Margin % Chart

Haypp Group AB Annual Data
Trend Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Gross Margin %
Get a 7-Day Free Trial Premium Member Only 11.43 13.28 13.49 15.90 19.52

Haypp Group AB Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Gross Margin % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 19.58 20.34 19.88 18.40 19.35

FRA:8QG0 vs PM, MO, TPB: Gross Margin % Comparison

For the Tobacco subindustry, Haypp Group AB's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Haypp Group AB Gross Margin % vs Tobacco Products Industry

For the Tobacco Products industry and Consumer Defensive sector, Haypp Group AB's Gross Margin % distribution charts can be found below:

* The bar in red indicates where Haypp Group AB's Gross Margin % falls into.


FRA:8QG0
83GF Score
Haypp Group AB FRA:8QG0
Gross Margin % is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Haypp Group AB Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

Haypp Group AB's Gross Margin for the fiscal year that ended in Dec. 2025 is calculated as

Gross Margin % (A: Dec. 2025 )=Gross Profit (A: Dec. 2025 ) / Revenue (A: Dec. 2025 )
=69 / 353.687
=(Revenue - Cost of Goods Sold) / Revenue
=(353.687 - 284.662) / 353.687
=19.52 %

Haypp Group AB's Gross Margin for the quarter that ended in Mar. 2026 is calculated as


Gross Margin % (Q: Mar. 2026 )=Gross Profit (Q: Mar. 2026 ) / Revenue (Q: Mar. 2026 )
=19.8 / 102.499
=(Revenue - Cost of Goods Sold) / Revenue
=(102.499 - 82.665) / 102.499
=19.35 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

Frequently Asked Questions Learn more about Gross Margin % →
What does a Gross Margin % of 19.35% mean?
Haypp Group AB (FRA:8QG0) has a Gross Margin % of 19.35% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Haypp Group AB and its competitors. This is 45% above median its historical median of 13.33. Over the past decade, Haypp Group AB's Gross Margin % has ranged from 9.68 to 19.52. According to the industry distribution chart, Haypp Group AB ranks #33 out of 47 companies in the Tobacco Products industry, placing it in the top 70.2%.
Is Haypp Group AB's Gross Margin % too high?
Haypp Group AB's current Gross Margin % of 19.35% is 45% above median its 10-year median of 13.33. Over the past 10 years, this metric has ranged from a low of 9.68 to a high of 19.52. The Tobacco Products industry median Gross Margin % is 33.29. Haypp Group AB's value of 19.35% is 41.9% below this industry median. Based on the distribution chart, Haypp Group AB ranks #33 out of 47 companies in the Tobacco Products industry, which is below the industry midpoint. Overall, Haypp Group AB has a GF Score™ of 83/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Haypp Group AB's Gross Margin % compare to PM and MO?
According to the Tobacco Products industry distribution chart, Haypp Group AB ranks #33 out of 47 companies for Gross Margin %. This places Haypp Group AB in the lower half of its industry. The industry median Gross Margin % is 33.29. Haypp Group AB's value of 19.35% is 41.9% below this benchmark. Historically, Haypp Group AB's own Gross Margin % has ranged from 9.68 to 19.52 over the past decade. While the company's 10-year median is 13.33 vs. the industry median of 33.29, Haypp Group AB has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Tobacco Products company?
The median Gross Margin % among Tobacco Products companies is 33.29, based on 47 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Haypp Group AB's current Gross Margin % of 19.35% is 41.9% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Haypp Group AB and its competitors. For the Tobacco Products industry, the median Gross Margin % is 33.29 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Haypp Group AB's current Gross Margin % is 19.35%, which is 45% above median its own 10-year median of 13.33. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Haypp Group AB stock overvalued right now?
Based on GuruFocus' analysis, Haypp Group AB (FRA:8QG0) is currently considered Significantly Overvalued. The stock's GF Value™ is €9.21, compared to a current price of €12.08 — trading 31.2% above its estimated fair value. The current Gross Margin % is 19.35%, which is 45% above median its 10-year median of 13.33 and 41.9% below the Tobacco Products industry median of 33.29. Haypp Group AB's overall GF Score™ is 83/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Haypp Group AB (FRA:8QG0), the current Gross Margin % is 19.35% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Haypp Group AB (FRA:8QG0) Overvalued in 2026?

Based on GuruFocus' analysis, Haypp Group AB stock appears to be overvalued. The current stock price of €12.08 is trading 31.2% above its estimated GF Value™ of €9.21. GuruFocus considers Haypp Group AB to be Significantly Overvalued.

Key valuation signals for FRA:8QG0:

  • Gross Margin %: 19.35% (45% above median its 10-year median of 13.33)
  • GF Value™: €9.21 vs. price of €12.08 (31.2% above fair value)
  • GF Score™: 83/100 with 2 warning signs
  • Industry Position: 41.9% below the Tobacco Products median (#33 of 47)

No single metric tells the full story. See the FRA:8QG0 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Haypp Group AB Business Description

Other Exchanges HAYPP:Sweden
Address Ostgotagatan 12, Stockholm, SWE, 116 25
Haypp Group AB is engaged in the business of selling nicotine pouches and snus online in eight countries across Europe and in the United states. The company has operating segments namely, Core, Growth, Emerging, and Parent/Other. Core, which derives maximum revenue consists of the main markets, Sweden and Norway. Growth consists of the emerging markets which are USA, UK, Germany, Austria and Switzerland. Emerging consists of sales of oral nicotine products as well as marketing space and marketing research regarding vape category in Sweden and Germany.
83GF Score

Get the complete analysis for FRA:8QG0

Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€12.08
Price
€9.21
GF Value