Natural Health TrendsFRA:NAH +4.17%43 Gross Margin % is 74.98% as of Mar. 2026, which is 1% above its 10-year median of 74.40. GuruFocus rates FRA:NAH with a GF Score™ of 43/100 and a GF Value™ of €3.64 (Possible Value Trap). The stock has 4 warning signs investors should review. Among 1,113 Retail - Cyclical companies, Natural Health Trends ranks better than 95.33% on this metric.
FRA:NAH's Gross Margin % is ranked better than 95.33% of 1113
companies
in the Retail - Cyclical industry
Industry Median: 36.37
vs FRA:NAH: 73.87
Natural Health Trends had a gross margin of 74.98% for the quarter that ended in Mar. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Natural Health Trends was 0.10% per year.
Natural Health Trends (FRA:NAH) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Natural Health Trends had a gross margin of 74.98% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Natural Health Trends Gross Margin % Related Terms
Natural Health Trends Gross Margin % Historical Data
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The historical data trend for Natural Health Trends's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
FRA:NAH vs MOGU, KPEAD, SBDS: Gross Margin % Comparison
For the Internet Retail subindustry, Natural Health Trends's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Natural Health Trends Gross Margin % vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Natural Health Trends's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Natural Health Trends's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Natural Health Trends (FRA:NAH) has a Gross Margin % of 74.98% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Natural Health Trends and its competitors. This is near median its historical median of 74.40. Over the past decade, Natural Health Trends' Gross Margin % has ranged from 72.63 to 80.92. According to the industry distribution chart, Natural Health Trends ranks #52 out of 1113 companies in the Retail - Cyclical industry, placing it in the top 4.7%.
Is Natural Health Trends' Gross Margin % too high?
Natural Health Trends' current Gross Margin % of 74.98% is near median its 10-year median of 74.40. Over the past 10 years, this metric has ranged from a low of 72.63 to a high of 80.92. The Retail - Cyclical industry median Gross Margin % is 36.37. Natural Health Trends' value of 74.98% is 106.2% above this industry median. Based on the distribution chart, Natural Health Trends ranks #52 out of 1113 companies in the Retail - Cyclical industry, which is in the top quartile — a strong position relative to peers. Overall, Natural Health Trends has a GF Score™ of 43/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Natural Health Trends' Gross Margin % compare to MOGU and KPEAD?
According to the Retail - Cyclical industry distribution chart, Natural Health Trends ranks #52 out of 1113 companies for Gross Margin %. This places Natural Health Trends in the top 5% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 36.37. Natural Health Trends' value of 74.98% is 106.2% above this benchmark. Historically, Natural Health Trends' own Gross Margin % has ranged from 72.63 to 80.92 over the past decade. While the company's 10-year median is 74.40 vs. the industry median of 36.37, Natural Health Trends has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Retail - Cyclical company?
The median Gross Margin % among Retail - Cyclical companies is 36.37, based on 1,113 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Natural Health Trends's current Gross Margin % of 74.98% is 106.2% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Natural Health Trends and its competitors. For the Retail - Cyclical industry, the median Gross Margin % is 36.37 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Natural Health Trends's current Gross Margin % is 74.98%, which is near median its own 10-year median of 74.40. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Natural Health Trends stock overvalued right now?
Based on GuruFocus' analysis, Natural Health Trends (FRA:NAH) is currently considered Possible Value Trap. The stock's GF Value™ is €3.64, compared to a current price of €1.50 — trading 58.8% below its estimated fair value. The current Gross Margin % is 74.98%, which is near median its 10-year median of 74.40 and 106.2% above the Retail - Cyclical industry median of 36.37. Natural Health Trends' overall GF Score™ is 43/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Natural Health Trends (FRA:NAH), the current Gross Margin % is 74.98% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Natural Health Trends (FRA:NAH) Overvalued in 2026?
Based on GuruFocus' analysis, Natural Health Trends stock appears to be undervalued.
The current stock price of €1.50 is trading 58.8% below its estimated GF Value™ of €3.64.
GuruFocus considers Natural Health Trends to be Possible Value Trap.
Key valuation signals for FRA:NAH:
Gross Margin %: 74.98% (near median its 10-year median of 74.40)
GF Value™: €3.64 vs. price of €1.50 (58.8% below fair value)
Industry Position: 106.2% above the Retail - Cyclical median (#52 of 1113)
No single metric tells the full story. See the FRA:NAH stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Natural Health Trends Corp is an international direct-selling and e-commerce company. It offers a line of products such as Wellness, Herbal, Beauty, Lifestyle, and Home. Wellness products include targeted nutrition for joint health, antioxidant support, digestive health, heart health, and vision health. Herbal products include anti-aging and hydrating cleansers, creams, lotions, serums, and toners. Lifestyle products improve the overall quality of life and support active, physical, and healthy lifestyles. Home products are designed to create a clean and natural living environment for the home. It generates a majority of its revenue from Hong Kong and the rest from China, Taiwan, Japan, the United States, and other regions.
43GF Score
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