WingstopFRA:WST +7.60%82 Gross Margin % is 49.91% as of Mar. 2026, which is 1% above its 10-year median of 49.38. GuruFocus rates FRA:WST with a GF Score™ of 82/100 and a GF Value™ of €333.20 (Significantly Undervalued). The stock has 2 warning signs investors should review. Among 359 Restaurants companies, Wingstop ranks better than 56.27% on this metric.
Gross Margin % is calculated as gross profit divided by its revenue. Wingstop's Gross Profit for the
three
months ended in Mar. 2026 was €79.3 Mil. Wingstop's Revenue for the
three
months ended in Mar. 2026 was €158.9 Mil. Therefore, Wingstop's Gross Margin % for the quarter that ended in Mar. 2026 was 49.91%.
The historical rank and industry rank for Wingstop's Gross Margin % or its related term are showing as below:
FRA:WST'
s Gross Margin % Range Over the Past 10 Years
Min: 47.85 Med: 49.38 Max: 62.1
Current: 49.12
During the past 13 years, the highestGross Margin % of Wingstop was 62.10%. The lowest was 47.85%. And the median was 49.38%.
FRA:WST's Gross Margin % is ranked better than 56.27% of 359
companies
in the Restaurants industry
Industry Median: 45.71
vs FRA:WST: 49.12
Wingstop had a gross margin of 49.91% for the quarter that ended in Mar. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Wingstop was -0.50% per year.
Wingstop (FRA:WST) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Wingstop had a gross margin of 49.91% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Wingstop Gross Margin % Related Terms
Wingstop Gross Margin % Historical Data
* Premium members only.
The historical data trend for Wingstop's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
FRA:WST vs CAKE, SHAK, EAT: Gross Margin % Comparison
For the Restaurants subindustry, Wingstop's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Wingstop Gross Margin % vs Restaurants Industry
For the Restaurants industry and Consumer Cyclical sector, Wingstop's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Wingstop's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Wingstop (FRA:WST) has a Gross Margin % of 49.91% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Wingstop and its competitors. This is near median its historical median of 49.38. Over the past decade, Wingstop's Gross Margin % has ranged from 47.85 to 62.10. According to the industry distribution chart, Wingstop ranks #157 out of 359 companies in the Restaurants industry, placing it in the top 43.7%.
Is Wingstop's Gross Margin % too high?
Wingstop's current Gross Margin % of 49.91% is near median its 10-year median of 49.38. Over the past 10 years, this metric has ranged from a low of 47.85 to a high of 62.10. The Restaurants industry median Gross Margin % is 45.71. Wingstop's value of 49.91% is 9.2% above this industry median. Based on the distribution chart, Wingstop ranks #157 out of 359 companies in the Restaurants industry, which is above the industry midpoint. Overall, Wingstop has a GF Score™ of 82/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Wingstop's Gross Margin % compare to CAKE and SHAK?
According to the Restaurants industry distribution chart, Wingstop ranks #157 out of 359 companies for Gross Margin %. This puts Wingstop in the upper half of its industry. The industry median Gross Margin % is 45.71. Wingstop's value of 49.91% is 9.2% above this benchmark. Historically, Wingstop's own Gross Margin % has ranged from 47.85 to 62.10 over the past decade. While the company's 10-year median is 49.38 vs. the industry median of 45.71, Wingstop has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Restaurants company?
The median Gross Margin % among Restaurants companies is 45.71, based on 359 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Wingstop's current Gross Margin % of 49.91% is 9.2% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Wingstop and its competitors. For the Restaurants industry, the median Gross Margin % is 45.71 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Wingstop's current Gross Margin % is 49.91%, which is near median its own 10-year median of 49.38. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Wingstop stock overvalued right now?
Based on GuruFocus' analysis, Wingstop (FRA:WST) is currently considered Significantly Undervalued. The stock's GF Value™ is €333.20, compared to a current price of €145.75 — trading 56.3% below its estimated fair value. The current Gross Margin % is 49.91%, which is near median its 10-year median of 49.38 and 9.2% above the Restaurants industry median of 45.71. Wingstop's overall GF Score™ is 82/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Wingstop (FRA:WST), the current Gross Margin % is 49.91% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Wingstop (FRA:WST) Overvalued in 2026?
Based on GuruFocus' analysis, Wingstop stock appears to be undervalued.
The current stock price of €145.75 is trading 56.3% below its estimated GF Value™ of €333.20.
GuruFocus considers Wingstop to be Significantly Undervalued.
Key valuation signals for FRA:WST:
Gross Margin %: 49.91% (near median its 10-year median of 49.38)
GF Value™: €333.20 vs. price of €145.75 (56.3% below fair value)
Industry Position: 9.2% above the Restaurants median (#157 of 359)
No single metric tells the full story. See the FRA:WST stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Wingstop is a fast casual restaurant concept built around a simple chicken-centric menu. The firm primarily offers bone-in and boneless wings, tenders, and a chicken sandwich, customizable across 12 flavors. The banner generated $5.3 billion in system sales in 2025 across 3,056 units, with 85% located in the US. Wingstop largely operates as a franchisor, with 98% of units franchised, and earns revenue largely from collecting royalties and advertising fees paid by franchisees, with a smaller contribution from company-owned restaurant sales.
82GF Score
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Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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