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Hyatt HotelsH -0.65%77 Gross Margin % is 21.21% as of Jun. 2026, which is 8% above its 10-year median of 19.66. GuruFocus rates H with a GF Score™ of 77/100 and a GF Value™ of $166.23 (Fairly Valued). The stock has 5 warning signs investors should review. Among 792 Travel & Leisure companies, Hyatt Hotels ranks worse than 81.94% on this metric.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Hyatt Hotels had a gross margin of 21.21% for the quarter that ended in Jun. 2026 => Competition eroding margins
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Hyatt Hotels Gross Margin % Related Terms
Hyatt Hotels Gross Margin % Historical Data
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The historical data trend for Hyatt Hotels's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Lodging subindustry, Hyatt Hotels's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Hyatt Hotels Gross Margin % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Hyatt Hotels's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Hyatt Hotels's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Hyatt Hotels (H) has a Gross Margin % of 21.21% as of Jun. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Hyatt Hotels and its competitors. This is near median its historical median of 19.66. According to the industry distribution chart, Hyatt Hotels ranks #649 out of 792 companies in the Travel & Leisure industry, placing it in the top 81.9%.
Is Hyatt Hotels' Gross Margin % too high?
Hyatt Hotels' current Gross Margin % of 21.21% is near median its 10-year median of 19.66. The Travel & Leisure industry median Gross Margin % is 43.57. Hyatt Hotels' value of 21.21% is 51.3% below this industry median. Based on the distribution chart, Hyatt Hotels ranks #649 out of 792 companies in the Travel & Leisure industry, which is in the bottom quartile relative to peers. Overall, Hyatt Hotels has a GF Score™ of 77/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Hyatt Hotels' Gross Margin % compare to HTHT and WH?
According to the Travel & Leisure industry distribution chart, Hyatt Hotels ranks #649 out of 792 companies for Gross Margin %. This places Hyatt Hotels in the lower half of its industry. The industry median Gross Margin % is 43.57. Hyatt Hotels' value of 21.21% is 51.3% below this benchmark. While the company's 10-year median is 19.66 vs. the industry median of 43.57, Hyatt Hotels has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Travel & Leisure company?
The median Gross Margin % among Travel & Leisure companies is 43.57, based on 792 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Hyatt Hotels's current Gross Margin % of 21.21% is 51.3% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Hyatt Hotels and its competitors. For the Travel & Leisure industry, the median Gross Margin % is 43.57 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Hyatt Hotels's current Gross Margin % is 21.21%, which is near median its own 10-year median of 19.66. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Hyatt Hotels stock overvalued right now?
Based on GuruFocus' analysis, Hyatt Hotels (H) is currently considered Fairly Valued. The stock's GF Value™ is $166.23, compared to a current price of $177.71 — trading 6.9% above its estimated fair value. The current Gross Margin % is 21.21%, which is near median its 10-year median of 19.66 and 51.3% below the Travel & Leisure industry median of 43.57. Hyatt Hotels' overall GF Score™ is 77/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Hyatt Hotels (H), the current Gross Margin % is 21.21% as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Hyatt Hotels (H) Overvalued in 2026?
Based on GuruFocus' analysis, Hyatt Hotels stock appears to be overvalued.
The current stock price of $177.71 is trading 6.9% above its estimated GF Value™ of $166.23.
GuruFocus considers Hyatt Hotels to be Fairly Valued.
Key valuation signals for H:
Gross Margin %: 21.21% (near median its 10-year median of 19.66)
GF Value™: $166.23 vs. price of $177.71 (6.9% above fair value)
Industry Position: 51.3% below the Travel & Leisure median (#649 of 792)
No single metric tells the full story. See the H stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Hyatt is an operator of owned (2% of total rooms) and managed and franchised (98%) properties across about 35 upscale luxury brands, which include vacation brands (Apple Leisure Group, Hyatt Ziva, and Hyatt Zilara), the recently launched full-service lifestyle brand Hyatt Centric, the soft lifestyle brand Unbound, the wellness brand Miraval, and the midscale extended-stay brand Studios. Hyatt acquired Two Roads Hospitality in 2018 and Apple Leisure Group in 2021. Regional exposure, as a percentage of total rooms, is 45% for the US, 31% for the rest of the world, and 24% for Asia-Pacific.
77GF Score
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