Here GroupHERE -1.43%35 Gross Margin % is 34.51% as of Mar. 2026, which is 60% below its 10-year median of 85.75. GuruFocus rates HERE with a GF Score™ of 35/100 and a GF Value™ of $1.21 (Significantly Overvalued). The stock has 6 warning signs investors should review. Among 793 Travel & Leisure companies, Here Group ranks better than 69.1% on this metric.
Gross Margin % is calculated as gross profit divided by its revenue. Here Group's Gross Profit for the
three
months ended in Mar. 2026 was $8.3 Mil. Here Group's Revenue for the
three
months ended in Mar. 2026 was $23.9 Mil. Therefore, Here Group's Gross Margin % for the quarter that ended in Mar. 2026 was 34.51%.
The historical rank and industry rank for Here Group's Gross Margin % or its related term are showing as below:
HERE'
s Gross Margin % Range Over the Past 10 Years
Min: 57.99 Med: 85.75 Max: 89.83
Current: 57.99
During the past 5 years, the highestGross Margin % of Here Group was 89.83%. The lowest was 57.99%. And the median was 85.75%.
HERE's Gross Margin % is ranked better than 69.1% of 793
companies
in the Travel & Leisure industry
Industry Median: 44.02
vs HERE: 57.99
Here Group had a gross margin of 34.51% for the quarter that ended in Mar. 2026 => Competition eroding margins
The 5-Year average Growth Rate of Gross Margin for Here Group was 0.00% per year.
Here Group (NAS:HERE) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Here Group had a gross margin of 34.51% for the quarter that ended in Mar. 2026 => Competition eroding margins
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Here Group Gross Margin % Related Terms
Here Group Gross Margin % Historical Data
* Premium members only.
The historical data trend for Here Group's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
HERE vs CLAR, AOUT, PUSA: Gross Margin % Comparison
For the Leisure subindustry, Here Group's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Here Group Gross Margin % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Here Group's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Here Group's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Here Group (HERE) has a Gross Margin % of 34.51% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Here Group and its competitors. This is 60% below median its historical median of 85.75. Over the past decade, Here Group's Gross Margin % has ranged from 57.99 to 89.83. According to the industry distribution chart, Here Group ranks #245 out of 793 companies in the Travel & Leisure industry, placing it in the top 30.9%.
Is Here Group's Gross Margin % too high?
Here Group's current Gross Margin % of 34.51% is 60% below median its 10-year median of 85.75. Over the past 10 years, this metric has ranged from a low of 57.99 to a high of 89.83. The Travel & Leisure industry median Gross Margin % is 44.02. Here Group's value of 34.51% is 21.6% below this industry median. Based on the distribution chart, Here Group ranks #245 out of 793 companies in the Travel & Leisure industry, which is above the industry midpoint. Overall, Here Group has a GF Score™ of 35/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Here Group's Gross Margin % compare to CLAR and AOUT?
According to the Travel & Leisure industry distribution chart, Here Group ranks #245 out of 793 companies for Gross Margin %. This puts Here Group in the upper half of its industry. The industry median Gross Margin % is 44.02. Here Group's value of 34.51% is 21.6% below this benchmark. Historically, Here Group's own Gross Margin % has ranged from 57.99 to 89.83 over the past decade. While the company's 10-year median is 85.75 vs. the industry median of 44.02, Here Group has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Travel & Leisure company?
The median Gross Margin % among Travel & Leisure companies is 44.02, based on 793 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Here Group's current Gross Margin % of 34.51% is 21.6% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Here Group and its competitors. For the Travel & Leisure industry, the median Gross Margin % is 44.02 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Here Group's current Gross Margin % is 34.51%, which is 60% below median its own 10-year median of 85.75. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Here Group stock overvalued right now?
Based on GuruFocus' analysis, Here Group (HERE) is currently considered Significantly Overvalued. The stock's GF Value™ is $1.21, compared to a current price of $2.08 — trading 71.9% above its estimated fair value. The current Gross Margin % is 34.51%, which is 60% below median its 10-year median of 85.75 and 21.6% below the Travel & Leisure industry median of 44.02. Here Group's overall GF Score™ is 35/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Here Group (HERE), the current Gross Margin % is 34.51% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Here Group (HERE) Overvalued in 2026?
Based on GuruFocus' analysis, Here Group stock appears to be overvalued.
The current stock price of $2.08 is trading 71.9% above its estimated GF Value™ of $1.21.
GuruFocus considers Here Group to be Significantly Overvalued.
Key valuation signals for HERE:
Gross Margin %: 34.51% (60% below median its 10-year median of 85.75)
GF Value™: $1.21 vs. price of $2.08 (71.9% above fair value)
Industry Position: 21.6% below the Travel & Leisure median (#245 of 793)
No single metric tells the full story. See the HERE stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Here Group Ltd is dedicated to creating collectible pop toys that evoke joy and emotional resonance. The group design and compelling storytelling, which provide users with a collecting experience that blends artistic value with emotional warmth, continuously convey a joyful and immersive brand culture. Adhering to the brand philosophy of joy, integrity, wonder, and co-creation, the company is building a vibrant ecosystem connecting creativity and emotion, working hand-in-hand with overall toy enthusiasts to create, share, and transmit dreams.
35GF Score
Get the complete analysis for HERE
Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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