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Elife HoldingsHKSE:00223 Gross Margin % is 1.97% as of Mar. 2026, which is 65% below its 10-year median of 5.61. The stock has 5 warning signs investors should review. Among 942 Media - Diversified companies, Elife Holdings ranks worse than 91.83% on this metric.
The historical rank and industry rank for Elife Holdings's Gross Margin % or its related term are showing as below:
HKSE:00223'
s Gross Margin % Range Over the Past 10 Years
Min: -3.15 Med: 5.61 Max: 17.31
Current: 6.27
During the past 13 years, the highestGross Margin % of Elife Holdings was 17.31%. The lowest was -3.15%. And the median was 5.61%.
HKSE:00223's Gross Margin % is ranked worse than 91.83% of 942
companies
in the Media - Diversified industry
Industry Median: 38.99
vs HKSE:00223: 6.27
Elife Holdings had a gross margin of 1.97% for the quarter that ended in Mar. 2026 => No sustainable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Elife Holdings was 24.60% per year.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Elife Holdings had a gross margin of 1.97% for the quarter that ended in Mar. 2026 => No sustainable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Elife Holdings Gross Margin % Related Terms
Elife Holdings Gross Margin % Historical Data
* Premium members only.
The historical data trend for Elife Holdings's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
HKSE:00223 vs APP, OMC, TTD: Gross Margin % Comparison
For the Advertising Agencies subindustry, Elife Holdings's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Elife Holdings Gross Margin % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Elife Holdings's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Elife Holdings's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Elife Holdings (HKSE:00223) has a Gross Margin % of 1.97% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Elife Holdings and its competitors. This is 65% below median its historical median of 5.61. According to the industry distribution chart, Elife Holdings ranks #865 out of 942 companies in the Media - Diversified industry, placing it in the top 91.8%.
Is Elife Holdings' Gross Margin % too high?
Elife Holdings' current Gross Margin % of 1.97% is 65% below median its 10-year median of 5.61. The Media - Diversified industry median Gross Margin % is 38.99. Elife Holdings' value of 1.97% is 94.9% below this industry median. Based on the distribution chart, Elife Holdings ranks #865 out of 942 companies in the Media - Diversified industry, which is in the bottom quartile relative to peers.
How does Elife Holdings' Gross Margin % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Elife Holdings ranks #865 out of 942 companies for Gross Margin %. This places Elife Holdings in the lower half of its industry. The industry median Gross Margin % is 38.99. Elife Holdings' value of 1.97% is 94.9% below this benchmark. While the company's 10-year median is 5.61 vs. the industry median of 38.99, Elife Holdings has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Media - Diversified company?
The median Gross Margin % among Media - Diversified companies is 38.99, based on 942 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Elife Holdings's current Gross Margin % of 1.97% is 94.9% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Elife Holdings and its competitors. For the Media - Diversified industry, the median Gross Margin % is 38.99 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Elife Holdings's current Gross Margin % is 1.97%, which is 65% below median its own 10-year median of 5.61. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Elife Holdings stock overvalued right now?
Based on GuruFocus' analysis, Elife Holdings (HKSE:00223) is currently considered Modestly Overvalued. The stock's GF Value™ is HK$0.07, compared to a current price of HK$0.09 — trading 21.4% above its estimated fair value. The current Gross Margin % is 1.97%, which is 65% below median its 10-year median of 5.61 and 94.9% below the Media - Diversified industry median of 38.99. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Elife Holdings (HKSE:00223), the current Gross Margin % is 1.97% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Elife Holdings Ltd is an investment holding company. The company is principally engaged in the supply chain business for branded goods and consumer products. Its core activities include brand digitalisation services, such as brand management, brand promotion, and brand supply chain. Additionally, the company engages in the supply chain, sales and marketing, and brand building of daily cleaning, anti-epidemic and licensed branded consumer goods. The three operating reportable segments are: i) Supply Chain Business, ii) Daily Cleaning, Anti-epidemic and Other Consumable Products Business and Licensed Branded Consumer goods. The majority of revenue is generated from the Supply Chain Business segment. Geographically, it derives a majority of its revenue from the PRC.
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