Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Maoyan EntertainmentHKSE:01896 -3.46%82 Gross Margin % is 49.44% as of Dec. 2025, which is 6% below its 10-year median of 52.78. GuruFocus rates HKSE:01896 with a GF Score™ of 82/100 and a GF Value™ of HK$9.91 (Possible Value Trap). The stock has 2 warning signs investors should review. Among 494 Interactive Media companies, Maoyan Entertainment ranks worse than 68.62% on this metric.
Maoyan Entertainment (HKSE:01896) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Maoyan Entertainment had a gross margin of 49.44% for the quarter that ended in Dec. 2025 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Maoyan Entertainment Gross Margin % Related Terms
Maoyan Entertainment Gross Margin % Historical Data
* Premium members only.
The historical data trend for Maoyan Entertainment's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
HKSE:01896 vs GOOGL, META, SPOT: Gross Margin % Comparison
For the Internet Content & Information subindustry, Maoyan Entertainment's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Maoyan Entertainment Gross Margin % vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, Maoyan Entertainment's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Maoyan Entertainment's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Maoyan Entertainment (HKSE:01896) has a Gross Margin % of 49.44% as of Dec. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on Maoyan Entertainment and its competitors. This is near median its historical median of 52.78. Over the past decade, Maoyan Entertainment's Gross Margin % has ranged from 39.35 to 68.37. According to the industry distribution chart, Maoyan Entertainment ranks #339 out of 494 companies in the Interactive Media industry, placing it in the top 68.6%.
Is Maoyan Entertainment's Gross Margin % too high?
Maoyan Entertainment's current Gross Margin % of 49.44% is near median its 10-year median of 52.78. Over the past 10 years, this metric has ranged from a low of 39.35 to a high of 68.37. The Interactive Media industry median Gross Margin % is 61.56. Maoyan Entertainment's value of 49.44% is 19.7% below this industry median. Based on the distribution chart, Maoyan Entertainment ranks #339 out of 494 companies in the Interactive Media industry, which is below the industry midpoint. Overall, Maoyan Entertainment has a GF Score™ of 82/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Maoyan Entertainment's Gross Margin % compare to GOOGL and META?
According to the Interactive Media industry distribution chart, Maoyan Entertainment ranks #339 out of 494 companies for Gross Margin %. This places Maoyan Entertainment in the lower half of its industry. The industry median Gross Margin % is 61.56. Maoyan Entertainment's value of 49.44% is 19.7% below this benchmark. Historically, Maoyan Entertainment's own Gross Margin % has ranged from 39.35 to 68.37 over the past decade. While the company's 10-year median is 52.78 vs. the industry median of 61.56, Maoyan Entertainment has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for an Interactive Media company?
The median Gross Margin % among Interactive Media companies is 61.56, based on 494 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Maoyan Entertainment's current Gross Margin % of 49.44% is 19.7% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Maoyan Entertainment and its competitors. For the Interactive Media industry, the median Gross Margin % is 61.56 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Maoyan Entertainment's current Gross Margin % is 49.44%, which is near median its own 10-year median of 52.78. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Maoyan Entertainment stock overvalued right now?
Based on GuruFocus' analysis, Maoyan Entertainment (HKSE:01896) is currently considered Possible Value Trap. The stock's GF Value™ is HK$9.91, compared to a current price of HK$4.75 — trading 52.1% below its estimated fair value. The current Gross Margin % is 49.44%, which is near median its 10-year median of 52.78 and 19.7% below the Interactive Media industry median of 61.56. Maoyan Entertainment's overall GF Score™ is 82/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Maoyan Entertainment (HKSE:01896), the current Gross Margin % is 49.44% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Maoyan Entertainment (HKSE:01896) Overvalued in 2026?
Based on GuruFocus' analysis, Maoyan Entertainment stock appears to be undervalued.
The current stock price of HK$4.75 is trading 52.1% below its estimated GF Value™ of HK$9.91.
GuruFocus considers Maoyan Entertainment to be Possible Value Trap.
Key valuation signals for HKSE:01896:
Gross Margin %: 49.44% (near median its 10-year median of 52.78)
GF Value™: HK$9.91 vs. price of HK$4.75 (52.1% below fair value)
Industry Position: 19.7% below the Interactive Media median (#339 of 494)
No single metric tells the full story. See the HKSE:01896 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Maoyan Entertainment is a China-based company that mainly operates an Internet-empowered entertainment service platform. The company operates in three segments. The Online Entertainment Ticketing Services segment offers online ticketing services for comprehensive entertainment formats, such as movies and entertainment events. The Entertainment Content Services segment operates an integrated platform to provide entertainment content services, ranging from distribution and promotion to production, for various entertainment formats, including movies, TV series, variety shows, and entertainment events. The Advertising Services and Others segment serves advertisers in both the entertainment industry and other industries, including automobile, electronics, and consumer products.
82GF Score
Get the complete analysis for HKSE:01896
Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
HKSE:01896 has been successfully added to your 
