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Asiaray Media GroupHKSE:01993 +6.38%32 Gross Margin % is 39.38% as of Dec. 2025, which is 83% above its 10-year median of 21.53. GuruFocus rates HKSE:01993 with a GF Score™ of 32/100 and a GF Value™ of HK$0.56 (Modestly Undervalued). The stock has 6 warning signs investors should review. Among 942 Media - Diversified companies, Asiaray Media Group ranks worse than 58.7% on this metric.
The historical rank and industry rank for Asiaray Media Group's Gross Margin % or its related term are showing as below:
HKSE:01993'
s Gross Margin % Range Over the Past 10 Years
Min: 16.28 Med: 21.53 Max: 33.85
Current: 33.85
During the past 13 years, the highestGross Margin % of Asiaray Media Group was 33.85%. The lowest was 16.28%. And the median was 21.53%.
HKSE:01993's Gross Margin % is ranked worse than 58.7% of 942
companies
in the Media - Diversified industry
Industry Median: 38.975
vs HKSE:01993: 33.85
Asiaray Media Group had a gross margin of 39.38% for the quarter that ended in Dec. 2025 => Competition eroding margins
The 5-Year average Growth Rate of Gross Margin for Asiaray Media Group was 10.90% per year.
Asiaray Media Group (HKSE:01993) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Asiaray Media Group had a gross margin of 39.38% for the quarter that ended in Dec. 2025 => Competition eroding margins
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Asiaray Media Group Gross Margin % Related Terms
Asiaray Media Group Gross Margin % Historical Data
* Premium members only.
The historical data trend for Asiaray Media Group's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
HKSE:01993 vs APP, OMC, TTD: Gross Margin % Comparison
For the Advertising Agencies subindustry, Asiaray Media Group's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Asiaray Media Group Gross Margin % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Asiaray Media Group's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Asiaray Media Group's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Asiaray Media Group (HKSE:01993) has a Gross Margin % of 39.38% as of Dec. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on Asiaray Media Group and its competitors. This is 83% above median its historical median of 21.53. Over the past decade, Asiaray Media Group's Gross Margin % has ranged from 16.28 to 33.85. According to the industry distribution chart, Asiaray Media Group ranks #553 out of 942 companies in the Media - Diversified industry, placing it in the top 58.7%.
Is Asiaray Media Group's Gross Margin % too high?
Asiaray Media Group's current Gross Margin % of 39.38% is 83% above median its 10-year median of 21.53. Over the past 10 years, this metric has ranged from a low of 16.28 to a high of 33.85. The Media - Diversified industry median Gross Margin % is 38.98. Asiaray Media Group's value of 39.38% is 1% above this industry median. Based on the distribution chart, Asiaray Media Group ranks #553 out of 942 companies in the Media - Diversified industry, which is below the industry midpoint. Overall, Asiaray Media Group has a GF Score™ of 32/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Asiaray Media Group's Gross Margin % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Asiaray Media Group ranks #553 out of 942 companies for Gross Margin %. This places Asiaray Media Group in the lower half of its industry. The industry median Gross Margin % is 38.98. Asiaray Media Group's value of 39.38% is 1% above this benchmark. Historically, Asiaray Media Group's own Gross Margin % has ranged from 16.28 to 33.85 over the past decade. While the company's 10-year median is 21.53 vs. the industry median of 38.98, Asiaray Media Group has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Media - Diversified company?
The median Gross Margin % among Media - Diversified companies is 38.98, based on 942 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Asiaray Media Group's current Gross Margin % of 39.38% is 1% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Asiaray Media Group and its competitors. For the Media - Diversified industry, the median Gross Margin % is 38.98 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Asiaray Media Group's current Gross Margin % is 39.38%, which is 83% above median its own 10-year median of 21.53. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Asiaray Media Group stock overvalued right now?
Based on GuruFocus' analysis, Asiaray Media Group (HKSE:01993) is currently considered Modestly Undervalued. The stock's GF Value™ is HK$0.56, compared to a current price of HK$0.50 — trading 10.7% below its estimated fair value. The current Gross Margin % is 39.38%, which is 83% above median its 10-year median of 21.53 and 1% above the Media - Diversified industry median of 38.98. Asiaray Media Group's overall GF Score™ is 32/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Asiaray Media Group (HKSE:01993), the current Gross Margin % is 39.38% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Asiaray Media Group (HKSE:01993) Overvalued in 2026?
Based on GuruFocus' analysis, Asiaray Media Group stock appears to be undervalued.
The current stock price of HK$0.50 is trading 10.7% below its estimated GF Value™ of HK$0.56.
GuruFocus considers Asiaray Media Group to be Modestly Undervalued.
Key valuation signals for HKSE:01993:
Gross Margin %: 39.38% (83% above median its 10-year median of 21.53)
GF Value™: HK$0.56 vs. price of HK$0.50 (10.7% below fair value)
Industry Position: 1% above the Media - Diversified median (#553 of 942)
No single metric tells the full story. See the HKSE:01993 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Asiaray Media Group Ltd is an investment holding company. Along with its subsidiaries, it operates as an out-of-home media company in Greater China with a strategic focus on mega transport advertising media management, including airport, metro line, and high-speed rail line, etc. The Group's operating segments are: Airports business, Metro and billboards business, and Bus and other business. Maximum revenue is generated from the Metro and billboards business, which is involved in the operation of advertising services in metro lines and billboards, and building solutions. Geographically, the Group generates maximum revenue from the Chinese Mainland, and the rest from Hong Kong and other regions.
32GF Score
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