iFIT Health & Fitness (iFIT Health & Fitness) Gross Margin % : 0.00% (As of May. 2020)

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What is iFIT Health & Fitness Gross Margin %?

Gross Margin % is calculated as gross profit divided by its revenue. iFIT Health & Fitness's Gross Profit for the three months ended in May. 2020 was $0 Mil. iFIT Health & Fitness's Revenue for the three months ended in May. 2020 was $0 Mil. Therefore, iFIT Health & Fitness's Gross Margin % for the quarter that ended in May. 2020 was 0.00%. If there's no value for Cost of Goods Sold, then Gross Margin % is not calculated.

The historical rank and industry rank for iFIT Health & Fitness's Gross Margin % or its related term are showing as below:

IFIT's Gross Margin % is not ranked ^*
in the Travel & Leisure industry.
Industry Median: 43.25
* Ranked among companies with meaningful Gross Margin % only.

iFIT Health & Fitness had a gross margin of N/A% for the quarter that ended in May. 2020 => No sustainable competitive advantage

The 5-Year average Growth Rate of Gross Margin for iFIT Health & Fitness was 0.00% per year.

iFIT Health & Fitness Gross Margin % Historical Data

The historical data trend for iFIT Health & Fitness's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

iFIT Health & Fitness Gross Margin % Chart

iFIT Health & Fitness Annual Data

Trend

May19

May20

May21

Gross Margin %

34.55

38.63

41.61

iFIT Health & Fitness Quarterly Data
	May19	May20	May21
Gross Margin %	-	-	-

Competitive Comparison of iFIT Health & Fitness's Gross Margin %

For the Leisure subindustry, iFIT Health & Fitness's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

iFIT Health & Fitness's Gross Margin % Distribution in the Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, iFIT Health & Fitness's Gross Margin % distribution charts can be found below:

* The bar in red indicates where iFIT Health & Fitness's Gross Margin % falls into.

iFIT Health & Fitness Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue. (Note that if there's no value for Cost of Goods Sold, then Gross Margin % is not calculated.)

iFIT Health & Fitness's Gross Margin for the fiscal year that ended in May. 2021 is calculated as

Gross Margin % (A: May. 2021 )	=	Gross Profit (A: May. 2021 )	/	Revenue (A: May. 2021 )
	=	726.2	/	1745.056
	=	(Revenue - Cost of Goods Sold)	/	Revenue
	=	(1745.056 - 1018.853)	/	1745.056
	=	41.61 %

iFIT Health & Fitness's Gross Margin for the quarter that ended in May. 2020 is calculated as

Gross Margin % (Q: May. 2020 )	=	Gross Profit (Q: May. 2020 )	/	Revenue (Q: May. 2020 )
	=	0	/	0
	=	(Revenue - Cost of Goods Sold)	/	Revenue
	=	(0 - 0)	/	0
	=	N/A %

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

iFIT Health & Fitness (NAS:IFIT) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

iFIT Health & Fitness had a gross margin of N/A% for the quarter that ended in May. 2020 => No sustainable competitive advantage

Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.

iFIT Health & Fitness Gross Margin % Related Terms

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iFIT Health & Fitness (iFIT Health & Fitness) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Travel & Leisure » iFIT Health & Fitness Inc (NAS:IFIT) » Definitions » Gross Margin %

Comparable Companies

Traded in Other Exchanges

N/A

Address

1500 South 1000 West, Logan, UT, USA, 84321

Website

https://www.ifit.com

iFIT Health & Fitness Inc is a health and fitness subscription technology company. It is an integrated health and fitness platform, designed to connect proprietary software, experiential content, and interactive hardware to deliver an unmatched connected fitness experience. It has two segments. The Interactive Fitness Products segment, which is the key revenue driver, derives revenue from the sale of the treadmills, bikes, ellipticals, rowers, climbers, strength equipment, fitness mirrors, yoga equipment, and accessories. The Subscription segment derives revenue from iFIT subscriptions and the sale of extended warranties on the fitness equipment.