iFIT Health & Fitness (iFIT Health & Fitness) Intangible Assets : $8 Mil (As of May. 2020)

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What is iFIT Health & Fitness Intangible Assets?

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. iFIT Health & Fitness's intangible assets for the quarter that ended in May. 2020 was $8 Mil.

iFIT Health & Fitness Intangible Assets Historical Data

The historical data trend for iFIT Health & Fitness's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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iFIT Health & Fitness Intangible Assets Chart

iFIT Health & Fitness Annual Data

Trend

May19

May20

May21

Intangible Assets

8.20

34.98

iFIT Health & Fitness Quarterly Data
	May19	May20	May21
Intangible Assets	-	8.20	34.98

iFIT Health & Fitness Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

iFIT Health & Fitness (NAS:IFIT) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.

Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.

iFIT Health & Fitness Intangible Assets Related Terms

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iFIT Health & Fitness (iFIT Health & Fitness) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Travel & Leisure » iFIT Health & Fitness Inc (NAS:IFIT) » Definitions » Intangible Assets

Comparable Companies

Traded in Other Exchanges

N/A

Address

1500 South 1000 West, Logan, UT, USA, 84321

Website

https://www.ifit.com

iFIT Health & Fitness Inc is a health and fitness subscription technology company. It is an integrated health and fitness platform, designed to connect proprietary software, experiential content, and interactive hardware to deliver an unmatched connected fitness experience. It has two segments. The Interactive Fitness Products segment, which is the key revenue driver, derives revenue from the sale of the treadmills, bikes, ellipticals, rowers, climbers, strength equipment, fitness mirrors, yoga equipment, and accessories. The Subscription segment derives revenue from iFIT subscriptions and the sale of extended warranties on the fitness equipment.