Jollibee FoodsJBFCY +3.08%70 Gross Margin % is 16.50% as of Mar. 2026, which is 8% below its 10-year median of 17.92. GuruFocus rates JBFCY with a GF Score™ of 70/100 and a GF Value™ of $19.07 (Significantly Undervalued). The stock has 3 warning signs investors should review. Among 359 Restaurants companies, Jollibee Foods ranks worse than 86.63% on this metric.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Jollibee Foods had a gross margin of 16.50% for the quarter that ended in Mar. 2026 => No sustainable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Jollibee Foods Gross Margin % Related Terms
Jollibee Foods Gross Margin % Historical Data
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The historical data trend for Jollibee Foods's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
JBFCY vs MCD, SBUX, CMG: Gross Margin % Comparison
For the Restaurants subindustry, Jollibee Foods's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Jollibee Foods Gross Margin % vs Restaurants Industry
For the Restaurants industry and Consumer Cyclical sector, Jollibee Foods's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Jollibee Foods's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Jollibee Foods (JBFCY) has a Gross Margin % of 16.50% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Jollibee Foods and its competitors. This is near median its historical median of 17.92. Over the past decade, Jollibee Foods' Gross Margin % has ranged from 10.44 to 19.11. According to the industry distribution chart, Jollibee Foods ranks #311 out of 359 companies in the Restaurants industry, placing it in the top 86.6%.
Is Jollibee Foods' Gross Margin % too high?
Jollibee Foods' current Gross Margin % of 16.50% is near median its 10-year median of 17.92. Over the past 10 years, this metric has ranged from a low of 10.44 to a high of 19.11. The Restaurants industry median Gross Margin % is 45.71. Jollibee Foods' value of 16.50% is 63.9% below this industry median. Based on the distribution chart, Jollibee Foods ranks #311 out of 359 companies in the Restaurants industry, which is in the bottom quartile relative to peers. Overall, Jollibee Foods has a GF Score™ of 70/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Jollibee Foods' Gross Margin % compare to MCD and SBUX?
According to the Restaurants industry distribution chart, Jollibee Foods ranks #311 out of 359 companies for Gross Margin %. This places Jollibee Foods in the lower half of its industry. The industry median Gross Margin % is 45.71. Jollibee Foods' value of 16.50% is 63.9% below this benchmark. Historically, Jollibee Foods' own Gross Margin % has ranged from 10.44 to 19.11 over the past decade. While the company's 10-year median is 17.92 vs. the industry median of 45.71, Jollibee Foods has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Restaurants company?
The median Gross Margin % among Restaurants companies is 45.71, based on 359 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Jollibee Foods's current Gross Margin % of 16.50% is 63.9% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Jollibee Foods and its competitors. For the Restaurants industry, the median Gross Margin % is 45.71 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Jollibee Foods's current Gross Margin % is 16.50%, which is near median its own 10-year median of 17.92. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Jollibee Foods stock overvalued right now?
Based on GuruFocus' analysis, Jollibee Foods (JBFCY) is currently considered Significantly Undervalued. The stock's GF Value™ is $19.07, compared to a current price of $9.04 — trading 52.6% below its estimated fair value. The current Gross Margin % is 16.50%, which is near median its 10-year median of 17.92 and 63.9% below the Restaurants industry median of 45.71. Jollibee Foods' overall GF Score™ is 70/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Jollibee Foods (JBFCY), the current Gross Margin % is 16.50% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Jollibee Foods (JBFCY) Overvalued in 2026?
Based on GuruFocus' analysis, Jollibee Foods stock appears to be undervalued.
The current stock price of $9.04 is trading 52.6% below its estimated GF Value™ of $19.07.
GuruFocus considers Jollibee Foods to be Significantly Undervalued.
Key valuation signals for JBFCY:
Gross Margin %: 16.50% (near median its 10-year median of 17.92)
GF Value™: $19.07 vs. price of $9.04 (52.6% below fair value)
Industry Position: 63.9% below the Restaurants median (#311 of 359)
No single metric tells the full story. See the JBFCY stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Jollibee Foods Corp is engaged in operating and franchising quick-service restaurants (QSRs). The company has three business segments: the Food Service segment, which is involved in the operation of QSRs and the manufacture of food products to be sold to JFC Group-owned and franchised QSR outlets; the Franchising segment, which is involved in franchising the JFC Group's QSR store concepts; and the Support Services segment, which provides various services mainly to the Jollibee Group's independent franchisees. The Group's geographical segments are based on the location of the assets producing revenues in the Philippines and in other locations, including PRC, USA, Canada, Vietnam, Singapore, Malaysia, Italy, the UK, UAE, Hong Kong, Macau, Brunei, Taiwan, and South Korea.
70GF Score
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