Kogan.comKGGNF 74 Gross Margin % is 39.19% as of Dec. 2025, which is 56% above its 10-year median of 25.13. GuruFocus rates KGGNF with a GF Score™ of 74/100 and a GF Value™ of $2.56. The stock has 6 warning signs investors should review. Among 1,117 Retail - Cyclical companies, Kogan.com ranks better than 56.85% on this metric.
Gross Margin % is calculated as gross profit divided by its revenue. Kogan.com's Gross Profit for the
six
months ended in Dec. 2025 was $74.3 Mil. Kogan.com's Revenue for the
six
months ended in Dec. 2025 was $189.5 Mil. Therefore, Kogan.com's Gross Margin % for the quarter that ended in Dec. 2025 was 39.19%.
The historical rank and industry rank for Kogan.com's Gross Margin % or its related term are showing as below:
KGGNF'
s Gross Margin % Range Over the Past 10 Years
Min: 16.98 Med: 25.13 Max: 39.53
Current: 39.53
During the past 9 years, the highestGross Margin % of Kogan.com was 39.53%. The lowest was 16.98%. And the median was 25.13%.
KGGNF's Gross Margin % is ranked better than 56.85% of 1117
companies
in the Retail - Cyclical industry
Industry Median: 36.23
vs KGGNF: 39.53
Kogan.com had a gross margin of 39.19% for the quarter that ended in Dec. 2025 => Competition eroding margins
The 5-Year average Growth Rate of Gross Margin for Kogan.com was 10.50% per year.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Kogan.com had a gross margin of 39.19% for the quarter that ended in Dec. 2025 => Competition eroding margins
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Kogan.com Gross Margin % Related Terms
Kogan.com Gross Margin % Historical Data
* Premium members only.
The historical data trend for Kogan.com's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
KGGNF vs AMZN, BABA, PDD: Gross Margin % Comparison
For the Internet Retail subindustry, Kogan.com's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Kogan.com Gross Margin % vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Kogan.com's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Kogan.com's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Kogan.com (KGGNF) has a Gross Margin % of 39.19% as of Dec. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on Kogan.com and its competitors. This is 56% above median its historical median of 25.13. Over the past decade, Kogan.com's Gross Margin % has ranged from 16.98 to 39.53. According to the industry distribution chart, Kogan.com ranks #482 out of 1117 companies in the Retail - Cyclical industry, placing it in the top 43.2%.
Is Kogan.com's Gross Margin % too high?
Kogan.com's current Gross Margin % of 39.19% is 56% above median its 10-year median of 25.13. Over the past 10 years, this metric has ranged from a low of 16.98 to a high of 39.53. The Retail - Cyclical industry median Gross Margin % is 36.23. Kogan.com's value of 39.19% is 8.2% above this industry median. Based on the distribution chart, Kogan.com ranks #482 out of 1117 companies in the Retail - Cyclical industry, which is above the industry midpoint. Overall, Kogan.com has a GF Score™ of 74/100, reflecting its overall financial health beyond just this single metric.
How does Kogan.com's Gross Margin % compare to AMZN and BABA?
According to the Retail - Cyclical industry distribution chart, Kogan.com ranks #482 out of 1117 companies for Gross Margin %. This puts Kogan.com in the upper half of its industry. The industry median Gross Margin % is 36.23. Kogan.com's value of 39.19% is 8.2% above this benchmark. Historically, Kogan.com's own Gross Margin % has ranged from 16.98 to 39.53 over the past decade. While the company's 10-year median is 25.13 vs. the industry median of 36.23, Kogan.com has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Retail - Cyclical company?
The median Gross Margin % among Retail - Cyclical companies is 36.23, based on 1,117 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Kogan.com's current Gross Margin % of 39.19% is 8.2% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Kogan.com and its competitors. For the Retail - Cyclical industry, the median Gross Margin % is 36.23 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Kogan.com's current Gross Margin % is 39.19%, which is 56% above median its own 10-year median of 25.13. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Kogan.com stock overvalued right now?
Kogan.com (KGGNF) has a current Gross Margin % of 39.19%. The stock's GF Value™ is $2.56, compared to a current price of $2.16 — trading 15.6% below its estimated fair value. The current Gross Margin % is 39.19%, which is 56% above median its 10-year median of 25.13 and 8.2% above the Retail - Cyclical industry median of 36.23. Kogan.com's overall GF Score™ is 74/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Kogan.com (KGGNF), the current Gross Margin % is 39.19% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Kogan.com (KGGNF) Overvalued in 2026?
Based on GuruFocus' analysis, Kogan.com stock appears to be undervalued.
The current stock price of $2.16 is trading 15.6% below its estimated GF Value™ of $2.56.
Key valuation signals for KGGNF:
Gross Margin %: 39.19% (56% above median its 10-year median of 25.13)
GF Value™: $2.56 vs. price of $2.16 (15.6% below fair value)
Industry Position: 8.2% above the Retail - Cyclical median (#482 of 1117)
No single metric tells the full story. See the KGGNF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Kogan.com is an Australian pure-play online retailer. It caters to value-driven consumers through its exclusive brands, spanning multiple categories including consumer electronics, furniture, and fitness. For brand-conscious consumers, Kogan also offers a wide range of products from well-known third-party brands such as Apple, Samsung, and Google. Additionally, Kogan competes in the online marketplace industry, providing a platform and customer base for approved sellers in exchange for a commission. Finally, the firm sells multiple white-labeled products and services including prepaid mobile phone plans, insurance, and travel packages.
74GF Score
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