Local (LOCM) Gross Margin %: 11.65% (As of Mar. 2015)


What is Local Gross Margin %?

Local LOCM Gross Margin % is 11.65% as of Mar. 2015.

Gross Margin % is calculated as gross profit divided by its revenue. Local's Gross Profit for the three months ended in Mar. 2015 was $1.52 Mil. Local's Revenue for the three months ended in Mar. 2015 was $13.09 Mil. Therefore, Local's Gross Margin % for the quarter that ended in Mar. 2015 was 11.65%.


The historical rank and industry rank for Local's Gross Margin % or its related term are showing as below:


LOCM's Gross Margin % is not ranked *
in the Interactive Media industry.
Industry Median: 62.58
* Ranked among companies with meaningful Gross Margin % only.

Local had a gross margin of 11.65% for the quarter that ended in Mar. 2015 => No sustainable competitive advantage

The 5-Year average Growth Rate of Gross Margin for Local was 0.00% per year.

Local  (OTCPK:LOCM) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Local had a gross margin of 11.65% for the quarter that ended in Mar. 2015 => No sustainable competitive advantage

Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.

Local Gross Margin % Related Terms

Local Gross Margin % Historical Data

* Premium members only.

The historical data trend for Local's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Local Gross Margin % Chart

Local Annual Data
Trend Dec05 Dec06 Dec07 Dec08 Dec09 Dec10 Dec11 Dec12 Dec13 Dec14
Gross Margin %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 44.71 37.06 25.57 27.39 23.51

Local Quarterly Data
Jun10 Sep10 Dec10 Mar11 Jun11 Sep11 Dec11 Mar12 Jun12 Sep12 Dec12 Mar13 Jun13 Sep13 Dec13 Mar14 Jun14 Sep14 Dec14 Mar15
Gross Margin % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 22.06 26.66 19.36 26.10 11.65

LOCM vs CXKJ, SCGY, LIVC: Gross Margin % Comparison

For the Internet Content & Information subindustry, Local's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Local Gross Margin % vs Interactive Media Industry

For the Interactive Media industry and Communication Services sector, Local's Gross Margin % distribution charts can be found below:

* The bar in red indicates where Local's Gross Margin % falls into.


Local Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

Local's Gross Margin for the fiscal year that ended in Dec. 2014 is calculated as

Gross Margin % (A: Dec. 2014 )=Gross Profit (A: Dec. 2014 ) / Revenue (A: Dec. 2014 )
=19.5 / 83.12
=(Revenue - Cost of Goods Sold) / Revenue
=(83.12 - 63.58) / 83.12
=23.51 %

Local's Gross Margin for the quarter that ended in Mar. 2015 is calculated as


Gross Margin % (Q: Mar. 2015 )=Gross Profit (Q: Mar. 2015 ) / Revenue (Q: Mar. 2015 )
=1.5 / 13.087
=(Revenue - Cost of Goods Sold) / Revenue
=(13.087 - 11.563) / 13.087
=11.65 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

Frequently Asked Questions Learn more about Gross Margin % →
What does a Gross Margin % of 11.65% mean?
Local (LOCM) has a Gross Margin % of 11.65% as of Mar. 2015. Gross margin is the ratio of total gross profit to net sales. View historical data on Local and its competitors.
Is Local's Gross Margin % too high?
Local's current Gross Margin % is 11.65%. The Interactive Media industry median Gross Margin % is 62.58. Local's value of 11.65% is 81.4% below this industry median.
How does Local's Gross Margin % compare to CXKJ and SCGY?
Local's Gross Margin % of 11.65% can be compared against companies in the Interactive Media industry. The industry median Gross Margin % is 62.58. Local's value of 11.65% is 81.4% below this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for an Interactive Media company?
The median Gross Margin % among Interactive Media companies is 62.58, based on 497 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Local's current Gross Margin % of 11.65% is 81.4% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Local and its competitors. For the Interactive Media industry, the median Gross Margin % is 62.58 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Local's current Gross Margin % is 11.65%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Local stock overvalued right now?
Local (LOCM) has a current Gross Margin % of 11.65%. The current Gross Margin % is 11.65% and 81.4% below the Interactive Media industry median of 62.58. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Local (LOCM), the current Gross Margin % is 11.65% as of Mar. 2015. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Local Business Description

Address 7555 Irvine Center Drive, Irvine, CA, USA, 92618
Local Corp is a technology and advertising company that provides its search results to consumers who are searching online for local businesses, products and services. It provides its search results through Local.com website and Krillion.com website.