Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Mission GroupLSE:TMG 47 Gross Margin % is 44.13% as of Dec. 2025, which is 7% below its 10-year median of 47.31. GuruFocus rates LSE:TMG with a GF Score™ of 47/100 and a GF Value™ of £0.24 (Modestly Undervalued). The stock has 5 warning signs investors should review. Among 941 Media - Diversified companies, Mission Group ranks better than 55.69% on this metric.
Mission Group PLC gross margin has been in long-term decline. The average rate of decline per year is -2.3%.
The historical rank and industry rank for Mission Group's Gross Margin % or its related term are showing as below:
LSE:TMG'
s Gross Margin % Range Over the Past 10 Years
Min: 42.38 Med: 47.31 Max: 50.45
Current: 42.38
During the past 13 years, the highestGross Margin % of Mission Group was 50.45%. The lowest was 42.38%. And the median was 47.31%.
LSE:TMG's Gross Margin % is ranked better than 55.69% of 941
companies
in the Media - Diversified industry
Industry Median: 38.99
vs LSE:TMG: 42.38
Mission Group had a gross margin of 44.13% for the quarter that ended in Dec. 2025 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Mission Group was -2.30% per year.
Mission Group (LSE:TMG) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Mission Group had a gross margin of 44.13% for the quarter that ended in Dec. 2025 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Mission Group Gross Margin % Related Terms
Mission Group Gross Margin % Historical Data
* Premium members only.
The historical data trend for Mission Group's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
LSE:TMG vs APP, OMC, TTD: Gross Margin % Comparison
For the Advertising Agencies subindustry, Mission Group's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Mission Group Gross Margin % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Mission Group's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Mission Group's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Mission Group (LSE:TMG) has a Gross Margin % of 44.13% as of Dec. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on Mission Group and its competitors. This is near median its historical median of 47.31. Over the past decade, Mission Group's Gross Margin % has ranged from 42.38 to 50.45. According to the industry distribution chart, Mission Group ranks #417 out of 941 companies in the Media - Diversified industry, placing it in the top 44.3%.
Is Mission Group's Gross Margin % too high?
Mission Group's current Gross Margin % of 44.13% is near median its 10-year median of 47.31. Over the past 10 years, this metric has ranged from a low of 42.38 to a high of 50.45. The Media - Diversified industry median Gross Margin % is 38.99. Mission Group's value of 44.13% is 13.2% above this industry median. Based on the distribution chart, Mission Group ranks #417 out of 941 companies in the Media - Diversified industry, which is above the industry midpoint. Overall, Mission Group has a GF Score™ of 47/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Mission Group's Gross Margin % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Mission Group ranks #417 out of 941 companies for Gross Margin %. This puts Mission Group in the upper half of its industry. The industry median Gross Margin % is 38.99. Mission Group's value of 44.13% is 13.2% above this benchmark. Historically, Mission Group's own Gross Margin % has ranged from 42.38 to 50.45 over the past decade. While the company's 10-year median is 47.31 vs. the industry median of 38.99, Mission Group has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Media - Diversified company?
The median Gross Margin % among Media - Diversified companies is 38.99, based on 941 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Mission Group's current Gross Margin % of 44.13% is 13.2% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Mission Group and its competitors. For the Media - Diversified industry, the median Gross Margin % is 38.99 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Mission Group's current Gross Margin % is 44.13%, which is near median its own 10-year median of 47.31. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Mission Group stock overvalued right now?
Based on GuruFocus' analysis, Mission Group (LSE:TMG) is currently considered Modestly Undervalued. The stock's GF Value™ is £0.24, compared to a current price of £0.19 — trading 20.8% below its estimated fair value. The current Gross Margin % is 44.13%, which is near median its 10-year median of 47.31 and 13.2% above the Media - Diversified industry median of 38.99. Mission Group's overall GF Score™ is 47/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Mission Group (LSE:TMG), the current Gross Margin % is 44.13% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Mission Group (LSE:TMG) Overvalued in 2026?
Based on GuruFocus' analysis, Mission Group stock appears to be undervalued.
The current stock price of £0.19 is trading 20.8% below its estimated GF Value™ of £0.24.
GuruFocus considers Mission Group to be Modestly Undervalued.
Key valuation signals for LSE:TMG:
Gross Margin %: 44.13% (near median its 10-year median of 47.31)
GF Value™: £0.24 vs. price of £0.19 (20.8% below fair value)
Industry Position: 13.2% above the Media - Diversified median (#417 of 941)
No single metric tells the full story. See the LSE:TMG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Mission Group PLC is a UK-based marketing communication company. It provides marketing, advertising, and business communication services to national and international clients. The company's segments are Business & Corporate, Consumer & Lifestyle, Health & Wellness, Property, Sports & Entertainment, Technology & Mobility and Mission Advantage & Central. The Business and corporate segment collects the majority of the company's revenue. Geographically, the company generates maximum revenue from the UK and also has operations in Asia, the USA, and the Rest of Europe.
47GF Score
Get the complete analysis for LSE:TMG
Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
LSE:TMG has been successfully added to your 
